Build a concise go-to-market plan for international channel expansion that colleagues can follow without further explanation.
Designing Strategies to Expand the Sales Channel Network Internationally
An applied course in international channel expansion built around the decisions practitioners actually face.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in international channel expansion trace back to an audience defined too broadly. A message about the marketing and commercial practice capability that tries to reach everyone reaches nobody. They acquire practical criteria for judging when this area of marketing and commercial practice is working and when it is only appearing to. The professional literature on international channel expansion converges on a small set of controls that reliably work. The programme suits teams tackling the marketing and commercial practice discipline together as readily as individuals attending alone. The programme takes participants through this part of marketing and commercial practice end to end, from framing the problem to closing it out. Ambition around international channel expansion outruns capacity unless the sequencing is deliberate. Participants apply the wider marketing and commercial practice agenda to their own commercial team throughout, so the output is directly usable. Participants finish with a short, specific brief on the marketing and commercial practice capability ready to put in front of a decision maker.
Expected Learning Outcomes
Assess the current state of international channel expansion against a structured set of criteria rather than impressions.
Recognise early indicators that international channel expansion is drifting away from its intended design.
Structure pricing for international channel expansion to reflect value rather than cost.
Build the reporting on international channel expansion that supports a spending decision.
Design the qualification criteria that stop effort being wasted in international channel expansion.
Design the customer journey for international channel expansion across the touchpoints that actually influence the decision.
Who Should Attend
Coordinators responsible for keeping records and documentation of international channel expansion current.
Agency and consultancy staff supporting clients on international channel expansion.
Managers with direct responsibility for international channel expansion within the commercial team.
Customer experience managers improving international channel expansion.
Marketing managers responsible for international channel expansion.
Commercial analysts measuring performance of international channel expansion.
Course Modules
International channel expansion: audience definition and segmentation
2 sessions · 8 pointsSession 1Keeping customers acquired through international channel expansion
- Collect evidence on the present handling of international channel expansion before proposing changes.
- Set objectives for international channel expansion in revenue terms with a timeframe.
- Design the retention action triggered when a customer of international channel expansion goes quiet.
- Select channels for international channel expansion based on evidence, then cut the rest.
Session 2Comparing international channel expansion with recognised practice
- Reduce the variation in how international channel expansion is carried out between teams.
- Review whether international channel expansion is aligned with the objectives of the commercial team.
- Describe the buyer for international channel expansion specifically enough to name who is excluded.
- Map the decision journey for international channel expansion and mark where the choice is actually made.
International channel expansion: channels, content and creative
2 sessions · 8 pointsSession 1Building the method for international channel expansion step by step
- Build the content that answers the buyer's real question about international channel expansion.
- Define qualification criteria that disqualify quickly in international channel expansion.
- Choose the next segment for international channel expansion and state why it is next.
- Document the sales process for international channel expansion so a new joiner can follow it.
Session 2The handover between marketing and sales in international channel expansion
- Confirm that contractual obligations around international channel expansion are understood.
- Set the discount authority for international channel expansion and require justification.
- Benchmark the organisation's international channel expansion against comparable operations.
- Distinguish symptoms from causes when international channel expansion underperforms.
International channel expansion: the customer journey and decision points
2 sessions · 8 pointsSession 1Defining the audience for international channel expansion narrowly enough to matter
- Test creative for international channel expansion at small scale before full commitment.
- Build the report on international channel expansion that answers whether to spend more or less.
- Set out how exceptions to international channel expansion are requested and approved.
- Define the handover point between marketing and sales in international channel expansion.
Session 2Choosing channels for international channel expansion on evidence
- Agree the smallest change to international channel expansion that would be visibly useful.
- Compare the cost of international channel expansion with the cost of its absence.
- Estimate the resource international channel expansion requires to run as designed.
- Set the review interval for international channel expansion and who attends.
International channel expansion: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Who answers for international channel expansion, and to whom
- Map the handovers in international channel expansion between functions and secure them.
- Build the competence framework that supports international channel expansion.
- Prepare the summary of international channel expansion that senior management will read.
- Compare cost of acquisition against value in international channel expansion.
Session 2Pricing international channel expansion on value rather than cost
- Script the three most common objections in international channel expansion and the responses.
- Build the internal briefing that explains international channel expansion to those affected.
- Agree the indicators that will show whether international channel expansion is improving.
- Measure lifetime value from international channel expansion, not just first purchase.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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