Anticipate the objections that earned digital links will attract internally and answer them in advance.
Designing Strategies to Earn Digital Links from Trusted Sites
Learn to design, measure and defend your organisation's approach to earned digital links.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when earned digital links is mishandled. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. What blocks progress on this aspect of communications and media practice is usually unclear ownership rather than unclear intent. The programme takes participants through earned digital links end to end, from framing the problem to closing it out. They gain the ability to sequence improvements to the practice within communications and media practice in an order their organisation can absorb. Organisations that document the communications and media practice discipline properly resolve disputes about it far more quickly. Each session closes with a decision the participant must justify about earned digital links in their own setting. It suits anyone whose decisions touch this aspect of communications and media practice, in large organisations and small ones alike. It closes by agreeing the smallest change to the communications and media practice capability that would make a visible difference.
Expected Learning Outcomes
Coordinate messaging on earned digital links across markets and languages.
Verify that improvements to earned digital links have held six months after they were introduced.
Sequence internal and external communication about earned digital links correctly.
Manage communication with regulators and officials about earned digital links.
Set acceptance criteria for earned digital links before work begins rather than after.
Plan the recovery arc after a reputational event involving earned digital links.
Who Should Attend
Investor relations officers communicating earned digital links to markets.
Content producers creating material about earned digital links.
Internal auditors reviewing how earned digital links is designed and operated.
Internal communications staff explaining earned digital links to employees.
Training and development staff building internal capability in earned digital links.
Public relations and communications managers responsible for earned digital links.
Course Modules
Earned digital links: materials a journalist can actually use
2 sessions · 8 pointsSession 1Testing earned digital links before relying on it
- Rehearse the hostile interview on earned digital links with a real challenger.
- Establish what evidence demonstrates earned digital links is under control.
- Plan the sequence in which improvements to earned digital links will be introduced.
- Review whether earned digital links is aligned with the objectives of the communications function.
Session 2Building lasting competence in earned digital links
- Prepare the response for the most likely failure in earned digital links.
- Identify the journalists who actually cover earned digital links and what they need.
- Assign responsibility for keeping documentation of earned digital links current.
- Build a stakeholder map for earned digital links and the message each needs.
Earned digital links: media relations and the working journalist
2 sessions · 8 pointsSession 1Rebuilding trust after earned digital links
- Prepare the holding statement for earned digital links in advance.
- Decide in advance when to correct misinformation about earned digital links and when not to.
- Define what success in communicating earned digital links looks like, numerically.
- Draft the minimum viable communications plan for earned digital links.
Session 2Coordinating earned digital links across markets and languages
- Agree who signs off statements on earned digital links outside working hours.
- Set out the decisions in earned digital links that require sign-off and by whom.
- Configure monitoring that flags coverage of earned digital links within the hour.
- Plan the recovery sequence after a reputational event involving earned digital links.
Earned digital links: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Writing on earned digital links so a journalist can publish it
- Check that earned digital links still works when volumes rise unexpectedly.
- Write the three key messages on earned digital links and test them against hard questions.
- Name the crisis roles for earned digital links and confirm authority to speak.
- Check communication on earned digital links against legal and regulatory constraint.
Session 2Building media relationships on earned digital links before you need them
- Close out actions on earned digital links rather than leaving them open indefinitely.
- Draft materials on earned digital links that need no rewriting to be published.
- Define the trigger that would require earned digital links to be redesigned.
- Test the procedure for earned digital links against a realistic scenario.
Earned digital links: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Escalation and decision rights in earned digital links
- Debrief after each significant episode involving earned digital links.
- Sequence internal notification about earned digital links ahead of external release.
- Archive every statement issued on earned digital links with date and approver.
- Remove steps in earned digital links that add effort without adding assurance.
Session 2Measuring communication on earned digital links beyond clippings
- Identify where judgement in earned digital links is legitimate and where it is not.
- Name a single owner for each element of earned digital links.
- Anticipate the objections earned digital links will raise and prepare the answers.
- Set the review interval for earned digital links and who attends.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.