Define the audience for closing property sales precisely enough to exclude people.
Designing Strategies to Close Real Estate Sales Deals
A senior-level treatment of closing property sales, focused on what changes outcomes.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Buyers now complete much of their decision on closing property sales before speaking to anyone. Most disappointing results in the practice within marketing and commercial practice trace back to an audience defined too broadly. Benchmarking exercises repeatedly place this strand of marketing and commercial practice among the areas with the widest performance spread. Exercises escalate in difficulty, ending with the ambiguous situations that make closing property sales hard in practice. It is appropriate for those preparing to take on wider responsibility for the wider marketing and commercial practice agenda. Plans for the practice within marketing and commercial practice often fail at the handover point between functions. The course covers closing property sales at the level of detail needed to act, and stops there. Participants develop a defensible line of reasoning for the choices they make about the wider marketing and commercial practice agenda. The course ends by identifying what the participant will stop doing to make the marketing and commercial practice discipline sustainable.
Expected Learning Outcomes
Handle the trade-offs in closing property sales between speed, cost and assurance explicitly rather than implicitly.
Handle objections in closing property sales without conceding position immediately.
Design the customer journey for closing property sales across the touchpoints that actually influence the decision.
Recognise early indicators that closing property sales is drifting away from its intended design.
Agree the first three actions on closing property sales that will be taken on returning to work.
Plan expansion of closing property sales into new segments or markets deliberately.
Who Should Attend
Sales managers leading teams that deliver closing property sales.
Customer experience managers improving closing property sales.
Procurement and contracting staff whose agreements set obligations around closing property sales.
Operations staff who encounter the consequences of closing property sales directly.
Retail and channel managers executing closing property sales in the field.
Digital marketing specialists executing closing property sales.
Course Modules
Closing property sales: objection handling and negotiation
2 sessions · 8 pointsSession 1The handover between marketing and sales in closing property sales
- Build the content that answers the buyer's real question about closing property sales.
- Select channels for closing property sales based on evidence, then cut the rest.
- Review whether closing property sales is aligned with the objectives of the commercial team.
- Define the handover point between marketing and sales in closing property sales.
Session 2Keeping customers acquired through closing property sales
- Close out actions on closing property sales rather than leaving them open indefinitely.
- Review whether short-term tactics on closing property sales are damaging the brand.
- Identify the data already collected that bears on closing property sales.
- Design the retention action triggered when a customer of closing property sales goes quiet.
Closing property sales: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Defining the audience for closing property sales narrowly enough to matter
- Structure pricing for closing property sales against perceived value.
- Remove steps in closing property sales that add effort without adding assurance.
- Agree the smallest change to closing property sales that would be visibly useful.
- Compare cost of acquisition against value in closing property sales.
Session 2Where the buyer actually decides on closing property sales
- Establish the boundary of closing property sales and record what sits outside it.
- Anticipate the objections closing property sales will raise and prepare the answers.
- Set the discount authority for closing property sales and require justification.
- Agree the attribution model for closing property sales and state its known limits.
Closing property sales: the customer journey and decision points
2 sessions · 8 pointsSession 1What has to be agreed before work on closing property sales starts
- Map the decision journey for closing property sales and mark where the choice is actually made.
- Confirm that contractual obligations around closing property sales are understood.
- Define qualification criteria that disqualify quickly in closing property sales.
- Collect evidence on the present handling of closing property sales before proposing changes.
Session 2Qualifying out of closing property sales early and without guilt
- Test creative for closing property sales at small scale before full commitment.
- Document the sales process for closing property sales so a new joiner can follow it.
- Build the report on closing property sales that answers whether to spend more or less.
- Compare the cost of closing property sales with the cost of its absence.
Closing property sales: positioning and the honest claim
2 sessions · 8 pointsSession 1Keeping closing property sales alive after the initial push
- Set escalation thresholds for closing property sales that work out of hours.
- Agree the indicators that will show whether closing property sales is improving.
- Set objectives for closing property sales in revenue terms with a timeframe.
- Distinguish symptoms from causes when closing property sales underperforms.
Session 2Building lasting competence in closing property sales
- Plan the sequence in which improvements to closing property sales will be introduced.
- Build the internal briefing that explains closing property sales to those affected.
- Decide what will be stopped to create capacity for closing property sales.
- Choose the next segment for closing property sales and state why it is next.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.