Set acceptance criteria for targeted media contact lists before work begins rather than after.
Designing Strategies to Build Targeted Media Contact Lists
Build a working method for targeted media contact lists that stands up to scrutiny and survives daily pressure.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about targeted media contact lists tends to become the reference version. Internal audiences learn about contact lists from the news unless you reach them first. It treats this part of communications and media practice as an operating discipline and equips participants to run it as one. They leave able to brief senior management on targeted media contact lists in terms that support a decision. Mature organisations treat this strand of communications and media practice as a standing capability rather than a project that finishes. Most organisations already have a policy on contact lists; far fewer can show it working. The programme uses small-group work so that each participant's treatment of targeted media contact lists is examined, not just described. The level assumes working familiarity with the communications function but no prior formal training in contact lists. It ends with a prioritised list of changes to the communications and media practice capability that the participant is prepared to defend internally.
Expected Learning Outcomes
Verify that improvements to contact lists have held six months after they were introduced.
Monitor sentiment and coverage relating to targeted media contact lists in useful time.
Build community and stakeholder engagement around contact lists.
Manage communication with regulators and officials about targeted media contact lists.
Measure the effect of communication on contact lists beyond volume of coverage.
Diagnose whether a problem in targeted media contact lists is one of design, resourcing or discipline.
Who Should Attend
Quality staff verifying that targeted media contact lists performs as designed.
Government relations and public affairs officers covering contact lists.
Content producers creating material about targeted media contact lists.
Anyone whose accountability for contact lists exceeds their current formal training in it.
Investor relations officers communicating targeted media contact lists to markets.
Journalists and editors working on stories involving contact lists.
Course Modules
Targeted media contact lists: internal audiences and sequencing
2 sessions · 8 pointsSession 1Building lasting competence in targeted media contact lists
- Draft materials on targeted media contact lists that need no rewriting to be published.
- Name a single owner for each element of contact lists.
- Define acceptance criteria for targeted media contact lists in advance.
- Sequence internal notification about contact lists ahead of external release.
Session 2Moving contact lists from approval to execution
- Decide in advance when to correct misinformation about targeted media contact lists and when not to.
- Establish the boundary of contact lists and record what sits outside it.
- Anticipate the objections targeted media contact lists will raise and prepare the answers.
- Verify six months later that changes to contact lists have held.
Contact lists: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Who decides what during a crisis involving contact lists
- Check communication on targeted media contact lists against legal and regulatory constraint.
- Plan the recovery sequence after a reputational event involving contact lists.
- Establish who is informed, consulted and accountable in targeted media contact lists.
- Define the trigger that would require contact lists to be redesigned.
Session 2Building media relationships on contact lists before you need them
- Define what success in communicating targeted media contact lists looks like, numerically.
- Compare the cost of contact lists with the cost of its absence.
- Benchmark the organisation's targeted media contact lists against comparable operations.
- Rank the weaknesses in contact lists by consequence rather than by ease of fixing.
Contact lists: materials a journalist can actually use
2 sessions · 8 pointsSession 1Coordinating contact lists across markets and languages
- Set out the decisions in targeted media contact lists that require sign-off and by whom.
- Set the review interval for contact lists and who attends.
- Identify the journalists who actually cover targeted media contact lists and what they need.
- Review whether coverage of contact lists changed anything that matters.
Session 2Monitoring targeted media contact lists in time to act
- Name the crisis roles for targeted media contact lists and confirm authority to speak.
- Agree who signs off statements on contact lists outside working hours.
- Prepare the acknowledgement for targeted media contact lists that does not evade responsibility.
- Identify where judgement in contact lists is legitimate and where it is not.
Contact lists: message architecture and discipline
2 sessions · 8 pointsSession 1Who answers for contact lists, and to whom
- Set escalation thresholds for targeted media contact lists that work out of hours.
- Rehearse the hostile interview on contact lists with a real challenger.
- Build a stakeholder map for targeted media contact lists and the message each needs.
- Archive every statement issued on contact lists with date and approver.
Session 2Telling staff about contact lists before the press does
- Prepare the holding statement for targeted media contact lists in advance.
- Set the response time target for enquiries about contact lists.
- Reduce the variation in how targeted media contact lists is carried out between teams.
- Confirm that contractual obligations around contact lists are understood.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.