Define the scope and boundaries of audience-adapted speeches so that responsibility for it is unambiguous.
Designing Strategies to Adapt Speeches to the Nature of the Audience
Learn to design, measure and defend your organisation's approach to audience-adapted speeches.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving audience-adapted speeches is itself a statement. Journalists covering this part of communications and media practice are working to a deadline you do not control. It suits anyone whose decisions touch the wider communications and media practice agenda, in large organisations and small ones alike. Exercises escalate in difficulty, ending with the ambiguous situations that make audience-adapted speeches hard in practice. The course leaves participants able to diagnose weaknesses in the communications and media practice discipline before they become incidents. The professional literature on the wider communications and media practice agenda converges on a small set of controls that reliably work. The programme is built to be used, and every section of audience-adapted speeches it covers ends in something applicable. Teams frequently over-invest in documenting the practice within communications and media practice and under-invest in testing it. It ends with a prioritised list of changes to this aspect of communications and media practice that the participant is prepared to defend internally.
Expected Learning Outcomes
Prepare the apology or acknowledgement for audience-adapted speeches that is credible.
Establish escalation routes for audience-adapted speeches that work outside normal hours.
Plan the recovery arc after a reputational event involving audience-adapted speeches.
Manage communication with regulators and officials about audience-adapted speeches.
Align audience-adapted speeches with the wider objectives of the communications function rather than optimising it in isolation.
Correct misinformation about audience-adapted speeches without amplifying it.
Who Should Attend
Marketing staff coordinating with communications on audience-adapted speeches.
Risk managers assessing the exposure created by audience-adapted speeches.
Investor relations officers communicating audience-adapted speeches to markets.
Government relations and public affairs officers covering audience-adapted speeches.
Public relations and communications managers responsible for audience-adapted speeches.
Anyone whose accountability for audience-adapted speeches exceeds their current formal training in it.
Course Modules
Audience-adapted speeches: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Apologising for audience-adapted speeches credibly
- Estimate the resource audience-adapted speeches requires to run as designed.
- Arrange the handover of audience-adapted speeches so capability survives staff changes.
- Compare the cost of audience-adapted speeches with the cost of its absence.
- Decide in advance when to correct misinformation about audience-adapted speeches and when not to.
Session 2Answering the hostile question about audience-adapted speeches
- Remove steps in audience-adapted speeches that add effort without adding assurance.
- Benchmark the organisation's audience-adapted speeches against comparable operations.
- Write down the assumptions underpinning the approach to audience-adapted speeches.
- Identify single points of dependency in audience-adapted speeches and reduce them.
Audience-adapted speeches: materials a journalist can actually use
2 sessions · 8 pointsSession 1What has to be agreed before work on audience-adapted speeches starts
- Rank the weaknesses in audience-adapted speeches by consequence rather than by ease of fixing.
- Agree who signs off statements on audience-adapted speeches outside working hours.
- Prepare the response for the most likely failure in audience-adapted speeches.
- Establish the boundary of audience-adapted speeches and record what sits outside it.
Session 2What to measure in audience-adapted speeches and what to ignore
- Collect evidence on the present handling of audience-adapted speeches before proposing changes.
- Reduce the variation in how audience-adapted speeches is carried out between teams.
- Localise messaging on audience-adapted speeches without fragmenting it.
- Archive every statement issued on audience-adapted speeches with date and approver.
Audience-adapted speeches: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1The three messages on audience-adapted speeches you will not move from
- Rehearse the briefing on audience-adapted speeches that would follow an incident.
- Confirm that reporting on audience-adapted speeches reaches the people who can act.
- Name a single owner for each element of audience-adapted speeches.
- Debrief after each significant episode involving audience-adapted speeches.
Session 2Monitoring audience-adapted speeches in time to act
- Write the three key messages on audience-adapted speeches and test them against hard questions.
- Plan the recovery sequence after a reputational event involving audience-adapted speeches.
- Check communication on audience-adapted speeches against legal and regulatory constraint.
- Identify the journalists who actually cover audience-adapted speeches and what they need.
Audience-adapted speeches: message architecture and discipline
2 sessions · 8 pointsSession 1The paperwork for audience-adapted speeches that is actually needed
- Configure monitoring that flags coverage of audience-adapted speeches within the hour.
- Prepare the acknowledgement for audience-adapted speeches that does not evade responsibility.
- Define what success in communicating audience-adapted speeches looks like, numerically.
- Sequence internal notification about audience-adapted speeches ahead of external release.
Session 2Coordinating audience-adapted speeches across markets and languages
- Name the crisis roles for audience-adapted speeches and confirm authority to speak.
- Check that records of audience-adapted speeches answer the questions likely to be asked.
- Set the response time target for enquiries about audience-adapted speeches.
- Review whether coverage of audience-adapted speeches changed anything that matters.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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