Design the crisis response plan for documentary storytelling with named roles and pre-agreed authority.
Designing Strategies for Socially Compelling Documentary Storytelling
A senior-level treatment of documentary storytelling, focused on what changes outcomes.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about documentary storytelling tends to become the reference version. Credibility in this aspect of communications and media practice is spent quickly and rebuilt slowly. What blocks progress on the communications and media practice capability is usually unclear ownership rather than unclear intent. Participants apply documentary storytelling to their own communications function throughout, so the output is directly usable. Participants leave with a method for this aspect of communications and media practice, not a set of opinions about it. Across sectors, teams that rehearse this area of communications and media practice outperform teams that only plan it. Participants come from operational and oversight roles, and both perspectives on documentary storytelling are used deliberately. Participants gain a realistic view of what this aspect of communications and media practice costs and what it returns. Participants leave with a plan for the practice within communications and media practice sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Measure the effect of communication on documentary storytelling beyond volume of coverage.
Test the organisation's response to documentary storytelling under conditions that are less than ideal.
Distinguish the parts of documentary storytelling that must be standardised from those that require judgement.
Align documentary storytelling with the wider objectives of the communications function rather than optimising it in isolation.
Plan the recovery arc after a reputational event involving documentary storytelling.
Prepare spokespeople to handle hostile questioning on documentary storytelling.
Who Should Attend
Procurement and contracting staff whose agreements set obligations around documentary storytelling.
Crisis management team members with a role in documentary storytelling.
Spokespeople and executives who speak publicly about documentary storytelling.
Community relations staff engaging stakeholders about documentary storytelling.
Digital and social media managers handling documentary storytelling online.
Anyone whose accountability for documentary storytelling exceeds their current formal training in it.
Course Modules
Documentary storytelling: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Who decides what during a crisis involving documentary storytelling
- Benchmark the organisation's documentary storytelling against comparable operations.
- Identify the data already collected that bears on documentary storytelling.
- Write the three key messages on documentary storytelling and test them against hard questions.
- Configure monitoring that flags coverage of documentary storytelling within the hour.
Session 2Answering the hostile question about documentary storytelling
- Name the crisis roles for documentary storytelling and confirm authority to speak.
- Agree who signs off statements on documentary storytelling outside working hours.
- Check that documentary storytelling still works when volumes rise unexpectedly.
- Sequence internal notification about documentary storytelling ahead of external release.
Documentary storytelling: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Closing out documentary storytelling and capturing what was learned
- Plan the sequence in which improvements to documentary storytelling will be introduced.
- Agree the smallest change to documentary storytelling that would be visibly useful.
- Prepare the holding statement for documentary storytelling in advance.
- Archive every statement issued on documentary storytelling with date and approver.
Session 2Correcting a false story about documentary storytelling without amplifying it
- Check communication on documentary storytelling against legal and regulatory constraint.
- Rank the weaknesses in documentary storytelling by consequence rather than by ease of fixing.
- Rehearse the hostile interview on documentary storytelling with a real challenger.
- Decide in advance when to correct misinformation about documentary storytelling and when not to.
Documentary storytelling: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Measuring communication on documentary storytelling beyond clippings
- Set the response time target for enquiries about documentary storytelling.
- Debrief after each significant episode involving documentary storytelling.
- Identify where judgement in documentary storytelling is legitimate and where it is not.
- Prepare the acknowledgement for documentary storytelling that does not evade responsibility.
Session 2What to measure in documentary storytelling and what to ignore
- Reduce the variation in how documentary storytelling is carried out between teams.
- Record the rationale for each significant choice made about documentary storytelling.
- Confirm that contractual obligations around documentary storytelling are understood.
- Review whether coverage of documentary storytelling changed anything that matters.
Documentary storytelling: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Monitoring documentary storytelling in time to act
- Define what success in communicating documentary storytelling looks like, numerically.
- Localise messaging on documentary storytelling without fragmenting it.
- Distinguish symptoms from causes when documentary storytelling underperforms.
- Prepare the summary of documentary storytelling that senior management will read.
Session 2Who answers for documentary storytelling, and to whom
- Establish who is informed, consulted and accountable in documentary storytelling.
- Prepare the response for the most likely failure in documentary storytelling.
- Decide what will be stopped to create capacity for documentary storytelling.
- Define acceptance criteria for documentary storytelling in advance.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.