Design the crisis response plan for negative comment response with named roles and pre-agreed authority.
Designing Strategies for Rapid Response to Negative Comments
A practical programme in negative comment response for professionals who are accountable for results, not just awareness.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering negative comment response are working to a deadline you do not control. Reputation built over years is re-assessed publicly within hours when the communications and media practice capability is mishandled. Work is grounded in real cases drawn from the communications and media practice discipline, which each participant adapts to conditions in their own organisation. Mature organisations treat negative comment response as a standing capability rather than a project that finishes. They leave able to brief senior management on this aspect of communications and media practice in terms that support a decision. Moving the communications and media practice capability from written policy into daily practice is not achieved by a single decision. The programme takes participants through negative comment response end to end, from framing the problem to closing it out. It is pitched for practitioners with responsibility for this area of communications and media practice, not for observers of it. Work concludes with a self-assessment of the communications and media practice discipline that participants can repeat annually.
Expected Learning Outcomes
Agree the first three actions on negative comment response that will be taken on returning to work.
Build the archive and record of communication on negative comment response.
Diagnose whether a problem in negative comment response is one of design, resourcing or discipline.
Align communication on negative comment response with legal and regulatory constraints.
Sequence improvements to negative comment response so that each step makes the next one easier.
Plan the recovery arc after a reputational event involving negative comment response.
Who Should Attend
Operations staff who encounter the consequences of negative comment response directly.
Investor relations officers communicating negative comment response to markets.
Team leaders and supervisors who put negative comment response into practice day to day.
Government relations and public affairs officers covering negative comment response.
Community relations staff engaging stakeholders about negative comment response.
Public relations and communications managers responsible for negative comment response.
Course Modules
Negative comment response: media relations and the working journalist
2 sessions · 8 pointsSession 1Getting other functions to support negative comment response
- Identify the data already collected that bears on negative comment response.
- Rehearse the briefing on negative comment response that would follow an incident.
- Configure monitoring that flags coverage of negative comment response within the hour.
- Agree who signs off statements on negative comment response outside working hours.
Session 2Building media relationships on negative comment response before you need them
- Prepare the response for the most likely failure in negative comment response.
- Identify the journalists who actually cover negative comment response and what they need.
- Decide in advance when to correct misinformation about negative comment response and when not to.
- Confirm that those complying with negative comment response understand why it exists.
Negative comment response: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Keeping negative comment response alive after the initial push
- Verify six months later that changes to negative comment response have held.
- Rehearse the hostile interview on negative comment response with a real challenger.
- Name the crisis roles for negative comment response and confirm authority to speak.
- Set out how exceptions to negative comment response are requested and approved.
Session 2Measuring communication on negative comment response beyond clippings
- Test the procedure for negative comment response against a realistic scenario.
- Review whether coverage of negative comment response changed anything that matters.
- Debrief after each significant episode involving negative comment response.
- Archive every statement issued on negative comment response with date and approver.
Negative comment response: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Apologising for negative comment response credibly
- Prepare the holding statement for negative comment response in advance.
- Reduce the variation in how negative comment response is carried out between teams.
- Sequence internal notification about negative comment response ahead of external release.
- Name a single owner for each element of negative comment response.
Session 2Comparing negative comment response with recognised practice
- Record what was learned when negative comment response did not go as planned.
- Define the trigger that would require negative comment response to be redesigned.
- Decide what will be stopped to create capacity for negative comment response.
- Set the response time target for enquiries about negative comment response.
Negative comment response: materials a journalist can actually use
2 sessions · 8 pointsSession 1Who decides what during a crisis involving negative comment response
- Define what success in communicating negative comment response looks like, numerically.
- Write the three key messages on negative comment response and test them against hard questions.
- Localise messaging on negative comment response without fragmenting it.
- Agree the indicators that will show whether negative comment response is improving.
Session 2Telling staff about negative comment response before the press does
- Establish who is informed, consulted and accountable in negative comment response.
- Check that records of negative comment response answer the questions likely to be asked.
- Prepare the acknowledgement for negative comment response that does not evade responsibility.
- Remove steps in negative comment response that add effort without adding assurance.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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