Credibility in podcast marketing and distribution is spent quickly and rebuilt slowly. Reputation built over years is re-assessed publicly within hours when marketing and distribution is mishandled. It concentrates on the parts of the communications and media practice discipline that determine outcomes and treats the rest proportionately. Ambition around podcast marketing and distribution outruns capacity unless the sequencing is deliberate. Organisations that document the wider communications and media practice agenda properly resolve disputes about it far more quickly. They leave able to brief senior management on marketing and distribution in terms that support a decision. The teaching approach is deliberately practical: participants build a communications plan for podcast marketing and distribution as they go. It is pitched for practitioners with responsibility for marketing and distribution, not for observers of it. It ends with a prioritised list of changes to the communications and media practice discipline that the participant is prepared to defend internally.
Expected Learning Outcomes
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Define the key messages for podcast marketing and distribution and hold to them under pressure.
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Sequence improvements to marketing and distribution so that each step makes the next one easier.
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Estimate what podcast marketing and distribution costs to run properly, and what is lost when it is not.
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Build the archive and record of communication on marketing and distribution.
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Protect the personal reputation of leaders associated with podcast marketing and distribution.
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Correct misinformation about marketing and distribution without amplifying it.
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Build the internal capability for podcast marketing and distribution rather than depending on external support indefinitely.
Who Should Attend
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Those responsible for briefing external stakeholders on podcast marketing and distribution.
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Public relations and communications managers responsible for marketing and distribution.
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Government relations and public affairs officers covering podcast marketing and distribution.
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Internal communications staff explaining marketing and distribution to employees.
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Procurement and contracting staff whose agreements set obligations around podcast marketing and distribution.
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Content producers creating material about marketing and distribution.
Course Modules
Open any module to see its sessions and topics.
01
Podcast marketing and distribution: materials a journalist can actually use
2 sessions · 8 points
Session 1Building the method for podcast marketing and distribution step by step
Define the trigger that would require podcast marketing and distribution to be redesigned.
Draft materials on marketing and distribution that need no rewriting to be published.
Prepare the acknowledgement for podcast marketing and distribution that does not evade responsibility.
Debrief after each significant episode involving marketing and distribution.
Session 2Apologising for marketing and distribution credibly
Sequence internal notification about podcast marketing and distribution ahead of external release.
Plan the recovery sequence after a reputational event involving marketing and distribution.
Rehearse the hostile interview on podcast marketing and distribution with a real challenger.
Build the competence framework that supports marketing and distribution.
02
Marketing and distribution: media relations and the working journalist
2 sessions · 8 points
Session 1Closing out marketing and distribution and capturing what was learned
Name the crisis roles for podcast marketing and distribution and confirm authority to speak.
Check communication on marketing and distribution against legal and regulatory constraint.
Plan the sequence in which improvements to podcast marketing and distribution will be introduced.
Prepare the holding statement for marketing and distribution in advance.
Session 2Writing on marketing and distribution so a journalist can publish it
Confirm that reporting on podcast marketing and distribution reaches the people who can act.
Set out how exceptions to marketing and distribution are requested and approved.
Close out actions on podcast marketing and distribution rather than leaving them open indefinitely.
Localise messaging on marketing and distribution without fragmenting it.
03
Marketing and distribution: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Building media relationships on marketing and distribution before you need them
Prepare the response for the most likely failure in podcast marketing and distribution.
Map the handovers in marketing and distribution between functions and secure them.
Write the three key messages on podcast marketing and distribution and test them against hard questions.
Define what success in communicating marketing and distribution looks like, numerically.
Session 2Coordinating podcast marketing and distribution across markets and languages
Establish what evidence demonstrates podcast marketing and distribution is under control.
Set escalation thresholds for marketing and distribution that work out of hours.
Identify the journalists who actually cover podcast marketing and distribution and what they need.
Rehearse the briefing on marketing and distribution that would follow an incident.
04
Marketing and distribution: monitoring, sentiment and early warning
2 sessions · 8 points
Session 1What to measure in marketing and distribution and what to ignore
Arrange the handover of podcast marketing and distribution so capability survives staff changes.
Build a stakeholder map for marketing and distribution and the message each needs.
Confirm that contractual obligations around podcast marketing and distribution are understood.
Configure monitoring that flags coverage of marketing and distribution within the hour.
Session 2Measuring communication on marketing and distribution beyond clippings
Decide what will be stopped to create capacity for podcast marketing and distribution.
Verify six months later that changes to marketing and distribution have held.
Review whether coverage of podcast marketing and distribution changed anything that matters.
Set the review interval for marketing and distribution and who attends.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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