Internal audiences learn about debate and platform management from the news unless you reach them first. Credibility in platform management is spent quickly and rebuilt slowly. Participants take away a working set of documents supporting this part of communications and media practice, ready to be adapted internally. Practitioner evidence points the same way: debate and platform management improves fastest where responsibility for it is named and owned. Participants come from operational and oversight roles, and both perspectives on this strand of communications and media practice are used deliberately. Sessions alternate between guided analysis of platform management and supervised application. The course gives participants a defensible structure for debate and platform management and the judgement to adapt it. Most organisations already have a policy on platform management; far fewer can show it working. The course ends by identifying what the participant will stop doing to make the communications and media practice capability sustainable.
Expected Learning Outcomes
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Prepare the apology or acknowledgement for debate and platform management that is credible.
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Coordinate messaging on platform management across markets and languages.
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Plan the recovery arc after a reputational event involving debate and platform management.
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Set a realistic target state for platform management and a defensible route to it.
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Integrate debate and platform management into existing management routines rather than running it separately.
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Compare the organisation's handling of platform management with recognised practice, and close the material gaps.
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Sequence internal and external communication about debate and platform management correctly.
Who Should Attend
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Department heads accountable for the results of debate and platform management.
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Digital and social media managers handling platform management online.
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Journalists and editors working on stories involving debate and platform management.
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Anyone whose accountability for platform management exceeds their current formal training in it.
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Marketing staff coordinating with communications on debate and platform management.
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Internal communications staff explaining platform management to employees.
Course Modules
Open any module to see its sessions and topics.
01
Debate and platform management: internal audiences and sequencing
2 sessions · 8 points
Session 1Answering the hostile question about debate and platform management
Localise messaging on debate and platform management without fragmenting it.
Review whether coverage of platform management changed anything that matters.
Sequence internal notification about debate and platform management ahead of external release.
Debrief after each significant episode involving platform management.
Session 2Reading the current state of platform management honestly
Prepare the acknowledgement for debate and platform management that does not evade responsibility.
Establish the boundary of platform management and record what sits outside it.
Draft the minimum viable communications plan for debate and platform management.
Rehearse the hostile interview on platform management with a real challenger.
