Adapt recognised practice on live field news coverage to local constraints without hollowing it out.
Designing Strategies for Live Field News Coverage
A practical programme in live field news coverage for professionals who are accountable for results, not just awareness.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about live field news coverage from the news unless you reach them first. The first version of a story about news coverage tends to become the reference version. Work is grounded in real cases drawn from the wider communications and media practice agenda, which each participant adapts to conditions in their own organisation. The programme converts live field news coverage from an area of general awareness into a set of repeatable practices. Post-incident reviews keep identifying weaknesses in this strand of communications and media practice that were visible long before the incident. Plans for news coverage often fail at the handover point between functions. It suits anyone whose decisions touch live field news coverage, in large organisations and small ones alike. Participants gain a clear basis for measuring what news coverage has actually achieved. The programme ends where implementation begins, with the communications and media practice discipline broken into steps someone can start on Monday.
Expected Learning Outcomes
Design the digital and social response protocol for news coverage.
Define the key messages for live field news coverage and hold to them under pressure.
Measure the effect of communication on news coverage beyond volume of coverage.
Establish what evidence would demonstrate that live field news coverage is under control.
Build a register of the risks attaching to news coverage and keep it current.
Build community and stakeholder engagement around live field news coverage.
Who Should Attend
Digital and social media managers handling live field news coverage online.
Investor relations officers communicating news coverage to markets.
Content producers creating material about live field news coverage.
Members of committees that take decisions affecting news coverage.
Agency and consultancy advisers supporting clients on live field news coverage.
Specialists advising senior management on news coverage.
Course Modules
Live field news coverage: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Coordinating live field news coverage across markets and languages
- Archive every statement issued on live field news coverage with date and approver.
- Decide in advance when to correct misinformation about news coverage and when not to.
- Test the procedure for live field news coverage against a realistic scenario.
- Draft materials on news coverage that need no rewriting to be published.
Session 2Testing news coverage before relying on it
- Build a stakeholder map for live field news coverage and the message each needs.
- Define what success in communicating news coverage looks like, numerically.
- Prepare the acknowledgement for live field news coverage that does not evade responsibility.
- Rehearse the briefing on news coverage that would follow an incident.
News coverage: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Who decides what during a crisis involving news coverage
- Close out actions on live field news coverage rather than leaving them open indefinitely.
- Configure monitoring that flags coverage of news coverage within the hour.
- Set the response time target for enquiries about live field news coverage.
- Rehearse the hostile interview on news coverage with a real challenger.
Session 2Telling staff about news coverage before the press does
- Check communication on live field news coverage against legal and regulatory constraint.
- Sequence internal notification about news coverage ahead of external release.
- Plan the recovery sequence after a reputational event involving live field news coverage.
- Establish the boundary of news coverage and record what sits outside it.
News coverage: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Correcting a false story about news coverage without amplifying it
- Record the rationale for each significant choice made about live field news coverage.
- Agree the indicators that will show whether news coverage is improving.
- Check that records of live field news coverage answer the questions likely to be asked.
- Establish who is informed, consulted and accountable in news coverage.
Session 2Reading the current state of live field news coverage honestly
- Debrief after each significant episode involving live field news coverage.
- Review whether coverage of news coverage changed anything that matters.
- Map the handovers in live field news coverage between functions and secure them.
- Set escalation thresholds for news coverage that work out of hours.
News coverage: media relations and the working journalist
2 sessions · 8 pointsSession 1Monitoring news coverage in time to act
- Agree what will be standardised in live field news coverage and what will not.
- Define the trigger that would require news coverage to be redesigned.
- Review whether live field news coverage is aligned with the objectives of the communications function.
- Set out how exceptions to news coverage are requested and approved.
Session 2What to measure in news coverage and what to ignore
- Identify the journalists who actually cover live field news coverage and what they need.
- Collect evidence on the present handling of news coverage before proposing changes.
- Agree who signs off statements on live field news coverage outside working hours.
- Prepare the summary of news coverage that senior management will read.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.