Measure the effect of communication on press release timing beyond volume of coverage.
Designing Strategies for Intelligently Timing Press Release Publication
Develop the judgement and the documentation needed to run press release timing properly.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in press release timing is spent quickly and rebuilt slowly. Internal audiences learn about this area of communications and media practice from the news unless you reach them first. Content is organised around the decisions practitioners actually face in this part of communications and media practice, not around theory headings. Field experience suggests that the barrier to better press release timing is rarely technical. Moving this aspect of communications and media practice from written policy into daily practice is not achieved by a single decision. The programme builds the judgement to know which parts of this area of communications and media practice to standardise and which to leave flexible. The teaching approach is deliberately practical: participants build a communications plan for press release timing as they go. It is appropriate for those preparing to take on wider responsibility for the communications and media practice discipline. Participants finish with a short, specific brief on this aspect of communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
Reduce avoidable variation in how press release timing is carried out across teams.
Align communication on press release timing with legal and regulatory constraints.
Build community and stakeholder engagement around press release timing.
Present the case for investment in press release timing in terms that a finance function will accept.
Write materials on press release timing that a journalist can use without rewriting.
Verify that improvements to press release timing have held six months after they were introduced.
Who Should Attend
Government relations and public affairs officers covering press release timing.
Project and programme managers whose delivery depends on press release timing.
Journalists and editors working on stories involving press release timing.
Business partners who must understand press release timing well enough to challenge it.
Marketing staff coordinating with communications on press release timing.
Agency and consultancy advisers supporting clients on press release timing.
Course Modules
Press release timing: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Answering the hostile question about press release timing
- Agree what will be standardised in press release timing and what will not.
- Configure monitoring that flags coverage of press release timing within the hour.
- Set the response time target for enquiries about press release timing.
- Identify single points of dependency in press release timing and reduce them.
Session 2Who decides what during a crisis involving press release timing
- Write the three key messages on press release timing and test them against hard questions.
- Rehearse the briefing on press release timing that would follow an incident.
- Write down the assumptions underpinning the approach to press release timing.
- Agree the indicators that will show whether press release timing is improving.
Press release timing: message architecture and discipline
2 sessions · 8 pointsSession 1Building the method for press release timing step by step
- Establish who is informed, consulted and accountable in press release timing.
- Plan the sequence in which improvements to press release timing will be introduced.
- Rehearse the hostile interview on press release timing with a real challenger.
- Build the internal briefing that explains press release timing to those affected.
Session 2The three messages on press release timing you will not move from
- Agree the smallest change to press release timing that would be visibly useful.
- Review whether coverage of press release timing changed anything that matters.
- Localise messaging on press release timing without fragmenting it.
- Set the review interval for press release timing and who attends.
Press release timing: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Testing press release timing before relying on it
- Confirm that those complying with press release timing understand why it exists.
- Check communication on press release timing against legal and regulatory constraint.
- Build a stakeholder map for press release timing and the message each needs.
- Rank the weaknesses in press release timing by consequence rather than by ease of fixing.
Session 2Coordinating press release timing across markets and languages
- Draft materials on press release timing that need no rewriting to be published.
- Prepare the acknowledgement for press release timing that does not evade responsibility.
- Record the rationale for each significant choice made about press release timing.
- Test the procedure for press release timing against a realistic scenario.
Press release timing: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Writing on press release timing so a journalist can publish it
- Review whether press release timing is aligned with the objectives of the communications function.
- Plan the recovery sequence after a reputational event involving press release timing.
- Identify the journalists who actually cover press release timing and what they need.
- Agree who signs off statements on press release timing outside working hours.
Session 2Getting other functions to support press release timing
- Decide in advance when to correct misinformation about press release timing and when not to.
- Debrief after each significant episode involving press release timing.
- Check that press release timing still works when volumes rise unexpectedly.
- Name the crisis roles for press release timing and confirm authority to speak.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
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