Silence during a crisis involving press conference hosting is itself a statement. Credibility in the communications and media practice discipline is spent quickly and rebuilt slowly. Participants develop a defensible line of reasoning for the choices they make about the wider communications and media practice agenda. Comparative studies of press conference hosting across sectors find the same handful of failure points recurring. The course covers the practice within communications and media practice at the level of detail needed to act, and stops there. The teaching approach is deliberately practical: participants build a communications plan for this area of communications and media practice as they go. Participants come from operational and oversight roles, and both perspectives on press conference hosting are used deliberately. Buying a tool rarely fixes this aspect of communications and media practice; the underlying capability has to be built internally first. The programme closes with an action plan for the practice within communications and media practice that each participant writes for their own organisation.
Expected Learning Outcomes
✓
Align communication on press conference hosting with legal and regulatory constraints.
✓
Prepare the apology or acknowledgement for press conference hosting that is credible.
✓
Measure the effect of communication on press conference hosting beyond volume of coverage.
✓
Sequence improvements to press conference hosting so that each step makes the next one easier.
✓
Compare the organisation's handling of press conference hosting with recognised practice, and close the material gaps.
✓
Build the internal capability for press conference hosting rather than depending on external support indefinitely.
✓
Design the crisis response plan for press conference hosting with named roles and pre-agreed authority.
Who Should Attend
✓
Business partners who must understand press conference hosting well enough to challenge it.
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Agency and consultancy advisers supporting clients on press conference hosting.
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Crisis management team members with a role in press conference hosting.
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Content producers creating material about press conference hosting.
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Officers preparing reports on press conference hosting for boards or oversight committees.
✓
Government relations and public affairs officers covering press conference hosting.
Course Modules
Open any module to see its sessions and topics.
01
Press conference hosting: monitoring, sentiment and early warning
2 sessions · 8 points
Session 1Escalation and decision rights in press conference hosting
Confirm that contractual obligations around press conference hosting are understood.
Archive every statement issued on press conference hosting with date and approver.
Set the review interval for press conference hosting and who attends.
Build the internal briefing that explains press conference hosting to those affected.
Session 2Coordinating press conference hosting across markets and languages
Build a stakeholder map for press conference hosting and the message each needs.
Localise messaging on press conference hosting without fragmenting it.
Collect evidence on the present handling of press conference hosting before proposing changes.
Write the three key messages on press conference hosting and test them against hard questions.
02
Press conference hosting: internal audiences and sequencing
2 sessions · 8 points
Session 1Telling staff about press conference hosting before the press does
Prepare the holding statement for press conference hosting in advance.
Plan the sequence in which improvements to press conference hosting will be introduced.
Rehearse the hostile interview on press conference hosting with a real challenger.
Debrief after each significant episode involving press conference hosting.
Session 2Building media relationships on press conference hosting before you need them
Define what success in communicating press conference hosting looks like, numerically.
Close out actions on press conference hosting rather than leaving them open indefinitely.
Agree the smallest change to press conference hosting that would be visibly useful.
Plan the recovery sequence after a reputational event involving press conference hosting.
03
Press conference hosting: misinformation, correction and restraint
2 sessions · 8 points
Session 1Correcting a false story about press conference hosting without amplifying it
Configure monitoring that flags coverage of press conference hosting within the hour.
Define acceptance criteria for press conference hosting in advance.
Prepare the summary of press conference hosting that senior management will read.
Test the procedure for press conference hosting against a realistic scenario.
Session 2The decisions in press conference hosting that cannot be delegated
Agree who signs off statements on press conference hosting outside working hours.
Reduce the variation in how press conference hosting is carried out between teams.
Sequence internal notification about press conference hosting ahead of external release.
Draft the minimum viable communications plan for press conference hosting.
04
Press conference hosting: materials a journalist can actually use
2 sessions · 8 points
Session 1Apologising for press conference hosting credibly
Decide what will be stopped to create capacity for press conference hosting.
Identify single points of dependency in press conference hosting and reduce them.
Review whether coverage of press conference hosting changed anything that matters.
Decide in advance when to correct misinformation about press conference hosting and when not to.
Session 2What to measure in press conference hosting and what to ignore
Check that press conference hosting still works when volumes rise unexpectedly.
Check communication on press conference hosting against legal and regulatory constraint.
Check that records of press conference hosting answer the questions likely to be asked.
Draft materials on press conference hosting that need no rewriting to be published.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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