Build relationships with media covering key message formulation before you need them.
Designing Strategies for Formulating Key Messages Before Interviews
Develop the judgement and the documentation needed to run key message formulation properly.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in key message formulation is spent quickly and rebuilt slowly. Reputation built over years is re-assessed publicly within hours when the practice within communications and media practice is mishandled. The programme is built to be used, and every section of this strand of communications and media practice it covers ends in something applicable. The teaching approach is deliberately practical: participants build a communications plan for key message formulation as they go. The result is the confidence to make and defend decisions about this part of communications and media practice under scrutiny. The most reliable predictor of sound the communications and media practice capability is whether anyone reviews it when nothing has gone wrong. The level assumes working familiarity with the communications function but no prior formal training in key message formulation. What blocks progress on this aspect of communications and media practice is usually unclear ownership rather than unclear intent. Participants leave with a first-ninety-days plan for the practice within communications and media practice rather than a set of notes.
Expected Learning Outcomes
Establish what evidence would demonstrate that key message formulation is under control.
Measure the effect of communication on key message formulation beyond volume of coverage.
Draw practical lessons from failures in key message formulation without assigning blame that suppresses reporting.
Design the crisis response plan for key message formulation with named roles and pre-agreed authority.
Prepare spokespeople to handle hostile questioning on key message formulation.
Set the minimum documentation for key message formulation that is genuinely necessary, and stop there.
Who Should Attend
Community relations staff engaging stakeholders about key message formulation.
Quality staff verifying that key message formulation performs as designed.
Spokespeople and executives who speak publicly about key message formulation.
Digital and social media managers handling key message formulation online.
Team leaders and supervisors who put key message formulation into practice day to day.
Marketing staff coordinating with communications on key message formulation.
Course Modules
Key message formulation: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Reading the current state of key message formulation honestly
- Identify the journalists who actually cover key message formulation and what they need.
- Check that key message formulation still works when volumes rise unexpectedly.
- Decide what will be stopped to create capacity for key message formulation.
- Confirm that reporting on key message formulation reaches the people who can act.
Session 2Coordinating key message formulation across markets and languages
- Agree the smallest change to key message formulation that would be visibly useful.
- Build a stakeholder map for key message formulation and the message each needs.
- Localise messaging on key message formulation without fragmenting it.
- Benchmark the organisation's key message formulation against comparable operations.
Key message formulation: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Building media relationships on key message formulation before you need them
- Verify six months later that changes to key message formulation have held.
- Set the review interval for key message formulation and who attends.
- Build the competence framework that supports key message formulation.
- Agree who signs off statements on key message formulation outside working hours.
Session 2Moving key message formulation from approval to execution
- Plan the recovery sequence after a reputational event involving key message formulation.
- Review whether coverage of key message formulation changed anything that matters.
- Set out how exceptions to key message formulation are requested and approved.
- Set the response time target for enquiries about key message formulation.
Key message formulation: message architecture and discipline
2 sessions · 8 pointsSession 1Writing on key message formulation so a journalist can publish it
- Define what success in communicating key message formulation looks like, numerically.
- Rehearse the briefing on key message formulation that would follow an incident.
- Archive every statement issued on key message formulation with date and approver.
- Draft the minimum viable communications plan for key message formulation.
Session 2Answering the hostile question about key message formulation
- Write the three key messages on key message formulation and test them against hard questions.
- Configure monitoring that flags coverage of key message formulation within the hour.
- Confirm that contractual obligations around key message formulation are understood.
- Debrief after each significant episode involving key message formulation.
Key message formulation: misinformation, correction and restraint
2 sessions · 8 pointsSession 1The three messages on key message formulation you will not move from
- Anticipate the objections key message formulation will raise and prepare the answers.
- Test the procedure for key message formulation against a realistic scenario.
- Name the crisis roles for key message formulation and confirm authority to speak.
- Sequence internal notification about key message formulation ahead of external release.
Session 2Who answers for key message formulation, and to whom
- Confirm that those complying with key message formulation understand why it exists.
- Agree what will be standardised in key message formulation and what will not.
- Draft materials on key message formulation that need no rewriting to be published.
- Prepare the acknowledgement for key message formulation that does not evade responsibility.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.