Monitor sentiment and coverage relating to government forum representation in useful time.
Designing Strategies for Corporate Representation at Government Forums
Learn to design, measure and defend your organisation's approach to government forum representation.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about government forum representation from the news unless you reach them first. Reputation built over years is re-assessed publicly within hours when this strand of communications and media practice is mishandled. Sessions alternate between guided analysis of this aspect of communications and media practice and supervised application. The difficulty is not agreeing that government forum representation matters — it is deciding what to stop doing to make room for it. Across sectors, teams that rehearse the practice within communications and media practice outperform teams that only plan it. It suits anyone whose decisions touch this area of communications and media practice, in large organisations and small ones alike. The course leaves participants able to diagnose weaknesses in government forum representation before they become incidents. The course covers this part of communications and media practice at the level of detail needed to act, and stops there. The course ends by identifying what the participant will stop doing to make this area of communications and media practice sustainable.
Expected Learning Outcomes
Plan the handover of government forum representation so that capability is not lost when key staff move on.
Communicate the purpose of government forum representation to those who have to comply with it.
Assess the current state of government forum representation against a structured set of criteria rather than impressions.
Plan the recovery arc after a reputational event involving government forum representation.
Sequence internal and external communication about government forum representation correctly.
Coordinate messaging on government forum representation across markets and languages.
Who Should Attend
Public relations and communications managers responsible for government forum representation.
Managers in small and medium organisations who own government forum representation alongside other duties.
Procurement and contracting staff whose agreements set obligations around government forum representation.
Marketing staff coordinating with communications on government forum representation.
Spokespeople and executives who speak publicly about government forum representation.
Internal communications staff explaining government forum representation to employees.
Course Modules
Government forum representation: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Who answers for government forum representation, and to whom
- Draft materials on government forum representation that need no rewriting to be published.
- Define the trigger that would require government forum representation to be redesigned.
- Debrief after each significant episode involving government forum representation.
- Benchmark the organisation's government forum representation against comparable operations.
Session 2Apologising for government forum representation credibly
- Name the crisis roles for government forum representation and confirm authority to speak.
- Prepare the summary of government forum representation that senior management will read.
- Archive every statement issued on government forum representation with date and approver.
- Agree the smallest change to government forum representation that would be visibly useful.
Government forum representation: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Building lasting competence in government forum representation
- Rehearse the hostile interview on government forum representation with a real challenger.
- Identify the data already collected that bears on government forum representation.
- Agree the indicators that will show whether government forum representation is improving.
- Prepare the acknowledgement for government forum representation that does not evade responsibility.
Session 2Escalation and decision rights in government forum representation
- Configure monitoring that flags coverage of government forum representation within the hour.
- Arrange the handover of government forum representation so capability survives staff changes.
- Sequence internal notification about government forum representation ahead of external release.
- Set the response time target for enquiries about government forum representation.
Government forum representation: media relations and the working journalist
2 sessions · 8 pointsSession 1Correcting a false story about government forum representation without amplifying it
- Define what success in communicating government forum representation looks like, numerically.
- Record the rationale for each significant choice made about government forum representation.
- Compare the cost of government forum representation with the cost of its absence.
- Establish what evidence demonstrates government forum representation is under control.
Session 2The three messages on government forum representation you will not move from
- Review whether coverage of government forum representation changed anything that matters.
- Prepare the holding statement for government forum representation in advance.
- Set escalation thresholds for government forum representation that work out of hours.
- Localise messaging on government forum representation without fragmenting it.
Government forum representation: internal audiences and sequencing
2 sessions · 8 pointsSession 1Answering the hostile question about government forum representation
- Decide what will be stopped to create capacity for government forum representation.
- Decide in advance when to correct misinformation about government forum representation and when not to.
- Identify the journalists who actually cover government forum representation and what they need.
- Confirm that reporting on government forum representation reaches the people who can act.
Session 2Writing on government forum representation so a journalist can publish it
- Assign responsibility for keeping documentation of government forum representation current.
- Agree who signs off statements on government forum representation outside working hours.
- Confirm that contractual obligations around government forum representation are understood.
- Build the competence framework that supports government forum representation.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.