Reputation built over years is re-assessed publicly within hours when content creator collaboration is mishandled. Journalists covering this strand of communications and media practice are working to a deadline you do not control. Participants apply the practice within communications and media practice to their own communications function throughout, so the output is directly usable. Moving content creator collaboration from written policy into daily practice is not achieved by a single decision. The course sets out a working method for this part of communications and media practice that participants can apply the week they return. The course leaves participants able to diagnose weaknesses in the practice within communications and media practice before they become incidents. Field experience suggests that the barrier to better content creator collaboration is rarely technical. The level assumes working familiarity with the communications function but no prior formal training in this aspect of communications and media practice. It closes by agreeing the smallest change to the practice within communications and media practice that would make a visible difference.
Expected Learning Outcomes
✓
Prepare spokespeople to handle hostile questioning on content creator collaboration.
✓
Build a register of the risks attaching to content creator collaboration and keep it current.
✓
Distinguish the parts of content creator collaboration that must be standardised from those that require judgement.
✓
Build relationships with media covering content creator collaboration before you need them.
✓
Compare the organisation's handling of content creator collaboration with recognised practice, and close the material gaps.
✓
Write materials on content creator collaboration that a journalist can use without rewriting.
✓
Build the archive and record of communication on content creator collaboration.
Who Should Attend
✓
Community relations staff engaging stakeholders about content creator collaboration.
✓
Department heads accountable for the results of content creator collaboration.
✓
Agency and consultancy advisers supporting clients on content creator collaboration.
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Marketing staff coordinating with communications on content creator collaboration.
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Digital and social media managers handling content creator collaboration online.
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Project and programme managers whose delivery depends on content creator collaboration.
Course Modules
Open any module to see its sessions and topics.
01
Content creator collaboration: media relations and the working journalist
2 sessions · 8 points
Session 1The hard cases in content creator collaboration and how to reason about them
Review whether content creator collaboration is aligned with the objectives of the communications function.
Review whether coverage of content creator collaboration changed anything that matters.
Archive every statement issued on content creator collaboration with date and approver.
Prepare the response for the most likely failure in content creator collaboration.
Session 2Coordinating content creator collaboration across markets and languages
Assign responsibility for keeping documentation of content creator collaboration current.
Identify single points of dependency in content creator collaboration and reduce them.
Estimate the resource content creator collaboration requires to run as designed.
Plan the sequence in which improvements to content creator collaboration will be introduced.
02
Content creator collaboration: misinformation, correction and restraint
2 sessions · 8 points
Session 1Apologising for content creator collaboration credibly
Record what was learned when content creator collaboration did not go as planned.
Plan the recovery sequence after a reputational event involving content creator collaboration.
Build the internal briefing that explains content creator collaboration to those affected.
Identify the journalists who actually cover content creator collaboration and what they need.
Session 2Who answers for content creator collaboration, and to whom
Draft materials on content creator collaboration that need no rewriting to be published.
Name the crisis roles for content creator collaboration and confirm authority to speak.
Draft the minimum viable communications plan for content creator collaboration.
Set escalation thresholds for content creator collaboration that work out of hours.
03
Content creator collaboration: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Rebuilding trust after content creator collaboration
Establish who is informed, consulted and accountable in content creator collaboration.
Agree the indicators that will show whether content creator collaboration is improving.
Rank the weaknesses in content creator collaboration by consequence rather than by ease of fixing.
Write the three key messages on content creator collaboration and test them against hard questions.
Session 2What to measure in content creator collaboration and what to ignore
Localise messaging on content creator collaboration without fragmenting it.
Anticipate the objections content creator collaboration will raise and prepare the answers.
Agree who signs off statements on content creator collaboration outside working hours.
Prepare the holding statement for content creator collaboration in advance.
04
Content creator collaboration: spokesperson skill under hostile questioning
2 sessions · 8 points
Session 1Who decides what during a crisis involving content creator collaboration
Build a stakeholder map for content creator collaboration and the message each needs.
Establish what evidence demonstrates content creator collaboration is under control.
Prepare the acknowledgement for content creator collaboration that does not evade responsibility.
Check communication on content creator collaboration against legal and regulatory constraint.
Session 2Correcting a false story about content creator collaboration without amplifying it
Set the response time target for enquiries about content creator collaboration.
Decide in advance when to correct misinformation about content creator collaboration and when not to.
Rehearse the briefing on content creator collaboration that would follow an incident.
Debrief after each significant episode involving content creator collaboration.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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