Public Relations and Media

Designing Strategies for Audience Interaction During Presentations

Turn presentation audience interaction from a stated policy into a practice your organisation can evidence.

  • 5training days
  • 4modules
  • 8sessions
  • 32topics
View packages and pricesCourse outline
Designing Strategies for Audience Interaction During Presentations
5days

About the programme

Course Overview

Silence during a crisis involving presentation audience interaction is itself a statement. Journalists covering this part of communications and media practice are working to a deadline you do not control. Practitioner evidence points the same way: the communications and media practice capability improves fastest where responsibility for it is named and owned. The programme works equally well for those formalising presentation audience interaction for the first time and those improving an existing approach. Moving this area of communications and media practice from written policy into daily practice is not achieved by a single decision. This programme builds the communications and media practice capability from first principles, without padding and without omitting what matters. The method assumes participants will be challenged on their handling of presentation audience interaction and prepares them for it. The programme builds the judgement to know which parts of this area of communications and media practice to standardise and which to leave flexible. The final session converts the week's work on the communications and media practice capability into commitments with owners and dates.

Expected Learning Outcomes

  • Plan the recovery arc after a reputational event involving presentation audience interaction.

  • Anticipate the objections that presentation audience interaction will attract internally and answer them in advance.

  • Document decisions about presentation audience interaction in a form that remains useful after the people change.

  • Coordinate messaging on presentation audience interaction across markets and languages.

  • Measure the effect of communication on presentation audience interaction beyond volume of coverage.

  • Communicate the purpose of presentation audience interaction to those who have to comply with it.

  • Write materials on presentation audience interaction that a journalist can use without rewriting.

Who Should Attend

  • Anyone whose accountability for presentation audience interaction exceeds their current formal training in it.

  • Agency and consultancy advisers supporting clients on presentation audience interaction.

  • Public relations and communications managers responsible for presentation audience interaction.

  • Community relations staff engaging stakeholders about presentation audience interaction.

  • Team leaders and supervisors who put presentation audience interaction into practice day to day.

  • Internal communications staff explaining presentation audience interaction to employees.

Course Modules

Open any module to see its sessions and topics.

01

Presentation audience interaction: measurement beyond coverage volume

2 sessions · 8 points

Session 1Who answers for presentation audience interaction, and to whom

  • Name the crisis roles for presentation audience interaction and confirm authority to speak.
  • Identify single points of dependency in presentation audience interaction and reduce them.
  • Estimate the resource presentation audience interaction requires to run as designed.
  • Prepare the acknowledgement for presentation audience interaction that does not evade responsibility.

Session 2Monitoring presentation audience interaction in time to act

  • Distinguish symptoms from causes when presentation audience interaction underperforms.
  • Set the response time target for enquiries about presentation audience interaction.
  • Draft materials on presentation audience interaction that need no rewriting to be published.
  • Configure monitoring that flags coverage of presentation audience interaction within the hour.
02

Presentation audience interaction: materials a journalist can actually use

2 sessions · 8 points

Session 1Correcting a false story about presentation audience interaction without amplifying it

  • Verify six months later that changes to presentation audience interaction have held.
  • Decide in advance when to correct misinformation about presentation audience interaction and when not to.
  • Write the three key messages on presentation audience interaction and test them against hard questions.
  • Localise messaging on presentation audience interaction without fragmenting it.

Session 2Closing out presentation audience interaction and capturing what was learned

  • Identify the data already collected that bears on presentation audience interaction.
  • Prepare the holding statement for presentation audience interaction in advance.
  • Identify where judgement in presentation audience interaction is legitimate and where it is not.
  • Debrief after each significant episode involving presentation audience interaction.
03

Presentation audience interaction: spokesperson skill under hostile questioning

2 sessions · 8 points

Session 1Where presentation audience interaction typically breaks, and why

  • Review whether coverage of presentation audience interaction changed anything that matters.
  • Benchmark the organisation's presentation audience interaction against comparable operations.
  • Plan the recovery sequence after a reputational event involving presentation audience interaction.
  • Set escalation thresholds for presentation audience interaction that work out of hours.

Session 2Measuring communication on presentation audience interaction beyond clippings

  • Build the competence framework that supports presentation audience interaction.
  • Archive every statement issued on presentation audience interaction with date and approver.
  • Arrange the handover of presentation audience interaction so capability survives staff changes.
  • Build a stakeholder map for presentation audience interaction and the message each needs.
04

Presentation audience interaction: crisis preparation, roles and authority

2 sessions · 8 points

Session 1Building media relationships on presentation audience interaction before you need them

  • Check that records of presentation audience interaction answer the questions likely to be asked.
  • Agree the smallest change to presentation audience interaction that would be visibly useful.
  • Rank the weaknesses in presentation audience interaction by consequence rather than by ease of fixing.
  • Plan the sequence in which improvements to presentation audience interaction will be introduced.

Session 2Answering the hostile question about presentation audience interaction

  • Agree who signs off statements on presentation audience interaction outside working hours.
  • Build the internal briefing that explains presentation audience interaction to those affected.
  • Define what success in communicating presentation audience interaction looks like, numerically.
  • Confirm that contractual obligations around presentation audience interaction are understood.

Choose the package that suits you

Silver Package

At least 3 people

USD1,250
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Gold Package

At least 3 people

USD1,850
  • 5-night stay in a 5-star hotel
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Complete your registration

We will contact you within one business day to confirm.

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