Journalists covering visual archive management are working to a deadline you do not control. Reputation built over years is re-assessed publicly within hours when this area of communications and media practice is mishandled. The most reliable predictor of sound this aspect of communications and media practice is whether anyone reviews it when nothing has gone wrong. The outcome is a practitioner who can hold a position on visual archive management and revise it on evidence. The teaching approach is deliberately practical: participants build a communications plan for this area of communications and media practice as they go. Participants come from operational and oversight roles, and both perspectives on this part of communications and media practice are used deliberately. The course sets out a working method for visual archive management that participants can apply the week they return. Ambition around this area of communications and media practice outruns capacity unless the sequencing is deliberate. The final module sets out how progress on this strand of communications and media practice will be evidenced six months later.
Expected Learning Outcomes
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Test the organisation's response to visual archive management under conditions that are less than ideal.
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Sequence internal and external communication about visual archive management correctly.
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Build the archive and record of communication on visual archive management.
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Write materials on visual archive management that a journalist can use without rewriting.
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Manage communication with regulators and officials about visual archive management.
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Set acceptance criteria for visual archive management before work begins rather than after.
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Align visual archive management with the wider objectives of the communications function rather than optimising it in isolation.
Who Should Attend
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Public relations and communications managers responsible for visual archive management.
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Government relations and public affairs officers covering visual archive management.
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Journalists and editors working on stories involving visual archive management.
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Training and development staff building internal capability in visual archive management.
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Community relations staff engaging stakeholders about visual archive management.
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Experienced practitioners formalising an approach to visual archive management that has grown up informally.
Course Modules
Open any module to see its sessions and topics.
01
Visual archive management: materials a journalist can actually use
2 sessions · 8 points
Session 1Reading the current state of visual archive management honestly
Configure monitoring that flags coverage of visual archive management within the hour.
Localise messaging on visual archive management without fragmenting it.
Compare the cost of visual archive management with the cost of its absence.
Archive every statement issued on visual archive management with date and approver.
Session 2Building lasting competence in visual archive management
Identify where judgement in visual archive management is legitimate and where it is not.
Identify the journalists who actually cover visual archive management and what they need.
Remove steps in visual archive management that add effort without adding assurance.
Debrief after each significant episode involving visual archive management.
02
Visual archive management: crisis preparation, roles and authority
2 sessions · 8 points
Session 1The three messages on visual archive management you will not move from
Review whether coverage of visual archive management changed anything that matters.
Check that records of visual archive management answer the questions likely to be asked.
Record what was learned when visual archive management did not go as planned.
Sequence internal notification about visual archive management ahead of external release.
Session 2Apologising for visual archive management credibly
Check communication on visual archive management against legal and regulatory constraint.
Plan the recovery sequence after a reputational event involving visual archive management.
Rehearse the briefing on visual archive management that would follow an incident.
Build a stakeholder map for visual archive management and the message each needs.
