Test the organisation's response to visual archive management under conditions that are less than ideal.
Designing Strategies for Archiving the Visual Press Archive
Practical training in visual archive management, grounded in real cases and applied to your own operation.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering visual archive management are working to a deadline you do not control. Reputation built over years is re-assessed publicly within hours when this area of communications and media practice is mishandled. The most reliable predictor of sound this aspect of communications and media practice is whether anyone reviews it when nothing has gone wrong. The outcome is a practitioner who can hold a position on visual archive management and revise it on evidence. The teaching approach is deliberately practical: participants build a communications plan for this area of communications and media practice as they go. Participants come from operational and oversight roles, and both perspectives on this part of communications and media practice are used deliberately. The course sets out a working method for visual archive management that participants can apply the week they return. Ambition around this area of communications and media practice outruns capacity unless the sequencing is deliberate. The final module sets out how progress on this strand of communications and media practice will be evidenced six months later.
Expected Learning Outcomes
Sequence internal and external communication about visual archive management correctly.
Build the archive and record of communication on visual archive management.
Write materials on visual archive management that a journalist can use without rewriting.
Manage communication with regulators and officials about visual archive management.
Set acceptance criteria for visual archive management before work begins rather than after.
Align visual archive management with the wider objectives of the communications function rather than optimising it in isolation.
Who Should Attend
Public relations and communications managers responsible for visual archive management.
Government relations and public affairs officers covering visual archive management.
Journalists and editors working on stories involving visual archive management.
Training and development staff building internal capability in visual archive management.
Community relations staff engaging stakeholders about visual archive management.
Experienced practitioners formalising an approach to visual archive management that has grown up informally.
Course Modules
Visual archive management: materials a journalist can actually use
2 sessions · 8 pointsSession 1Reading the current state of visual archive management honestly
- Configure monitoring that flags coverage of visual archive management within the hour.
- Localise messaging on visual archive management without fragmenting it.
- Compare the cost of visual archive management with the cost of its absence.
- Archive every statement issued on visual archive management with date and approver.
Session 2Building lasting competence in visual archive management
- Identify where judgement in visual archive management is legitimate and where it is not.
- Identify the journalists who actually cover visual archive management and what they need.
- Remove steps in visual archive management that add effort without adding assurance.
- Debrief after each significant episode involving visual archive management.
Visual archive management: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1The three messages on visual archive management you will not move from
- Review whether coverage of visual archive management changed anything that matters.
- Check that records of visual archive management answer the questions likely to be asked.
- Record what was learned when visual archive management did not go as planned.
- Sequence internal notification about visual archive management ahead of external release.
Session 2Apologising for visual archive management credibly
- Check communication on visual archive management against legal and regulatory constraint.
- Plan the recovery sequence after a reputational event involving visual archive management.
- Rehearse the briefing on visual archive management that would follow an incident.
- Build a stakeholder map for visual archive management and the message each needs.
Visual archive management: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Who answers for visual archive management, and to whom
- Decide what will be stopped to create capacity for visual archive management.
- Agree what will be standardised in visual archive management and what will not.
- Define the trigger that would require visual archive management to be redesigned.
- Agree the smallest change to visual archive management that would be visibly useful.
Session 2Coordinating visual archive management across markets and languages
- Identify the data already collected that bears on visual archive management.
- Name the crisis roles for visual archive management and confirm authority to speak.
- Rehearse the hostile interview on visual archive management with a real challenger.
- Define acceptance criteria for visual archive management in advance.
Visual archive management: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Building media relationships on visual archive management before you need them
- Decide in advance when to correct misinformation about visual archive management and when not to.
- Write the three key messages on visual archive management and test them against hard questions.
- Benchmark the organisation's visual archive management against comparable operations.
- Name a single owner for each element of visual archive management.
Session 2Rebuilding trust after visual archive management
- Draft the minimum viable communications plan for visual archive management.
- Rank the weaknesses in visual archive management by consequence rather than by ease of fixing.
- Set the response time target for enquiries about visual archive management.
- Define what success in communicating visual archive management looks like, numerically.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.