Design a practical operating method for attendee experience design that fits the organisation's size and maturity.
Designing Strategies for an Outstanding Attendee Experience at Events
Practical training in attendee experience design, grounded in real cases and applied to your own operation.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
A message about attendee experience design that tries to reach everyone reaches nobody. Activity in this area of marketing and commercial practice is easy to generate and easy to mistake for progress. Mature organisations treat the marketing and commercial practice discipline as a standing capability rather than a project that finishes. The content is relevant to those who own attendee experience design and to those who are held accountable for its results. Content is organised around the decisions practitioners actually face in this aspect of marketing and commercial practice, not around theory headings. Plans for the marketing and commercial practice capability often fail at the handover point between functions. The method assumes participants will be challenged on their handling of attendee experience design and prepares them for it. They acquire practical criteria for judging when this aspect of marketing and commercial practice is working and when it is only appearing to. The course ends by identifying what the participant will stop doing to make this area of marketing and commercial practice sustainable.
Expected Learning Outcomes
Structure pricing for attendee experience design to reflect value rather than cost.
Set measurable objectives for attendee experience design tied to revenue rather than reach.
Assign clear ownership for each element of attendee experience design across the functions involved.
Plan expansion of attendee experience design into new segments or markets deliberately.
Protect the brand while pursuing short-term targets in attendee experience design.
Identify the failure points in attendee experience design most likely to cause loss, and control them first.
Who Should Attend
Team leaders and supervisors who put attendee experience design into practice day to day.
Brand and communications specialists shaping attendee experience design.
Consultants and advisers supporting clients on attendee experience design.
Digital marketing specialists executing attendee experience design.
Commercial analysts measuring performance of attendee experience design.
Business development managers pursuing opportunities in attendee experience design.
Course Modules
Attendee experience design: channels, content and creative
2 sessions · 8 pointsSession 1Choosing channels for attendee experience design on evidence
- Identify where judgement in attendee experience design is legitimate and where it is not.
- Record the rationale for each significant choice made about attendee experience design.
- Define acceptance criteria for attendee experience design in advance.
- Select channels for attendee experience design based on evidence, then cut the rest.
Session 2Where the buyer actually decides on attendee experience design
- Map the decision journey for attendee experience design and mark where the choice is actually made.
- Benchmark the organisation's attendee experience design against comparable operations.
- Build the internal briefing that explains attendee experience design to those affected.
- Estimate the resource attendee experience design requires to run as designed.
Attendee experience design: the customer journey and decision points
2 sessions · 8 pointsSession 1Testing the message on attendee experience design before spending
- Establish who is informed, consulted and accountable in attendee experience design.
- Document the sales process for attendee experience design so a new joiner can follow it.
- Review whether short-term tactics on attendee experience design are damaging the brand.
- Remove steps in attendee experience design that add effort without adding assurance.
Session 2Closing out attendee experience design and capturing what was learned
- Define the handover point between marketing and sales in attendee experience design.
- Test creative for attendee experience design at small scale before full commitment.
- Compare the cost of attendee experience design with the cost of its absence.
- Measure lifetime value from attendee experience design, not just first purchase.
Attendee experience design: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Reviewing attendee experience design when nothing has gone wrong
- Agree the attribution model for attendee experience design and state its known limits.
- Prepare the summary of attendee experience design that senior management will read.
- Describe the buyer for attendee experience design specifically enough to name who is excluded.
- Structure pricing for attendee experience design against perceived value.
Session 2What to measure in attendee experience design and what to ignore
- Write the positioning claim for attendee experience design and test whether a competitor could say it too.
- Assign responsibility for keeping documentation of attendee experience design current.
- Build the content that answers the buyer's real question about attendee experience design.
- Set the review interval for attendee experience design and who attends.
Attendee experience design: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Qualifying out of attendee experience design early and without guilt
- Design the retention action triggered when a customer of attendee experience design goes quiet.
- Establish the boundary of attendee experience design and record what sits outside it.
- Plan the sequence in which improvements to attendee experience design will be introduced.
- Set objectives for attendee experience design in revenue terms with a timeframe.
Session 2The claim about attendee experience design competitors cannot copy
- Identify the data already collected that bears on attendee experience design.
- Choose the next segment for attendee experience design and state why it is next.
- Build the report on attendee experience design that answers whether to spend more or less.
- Confirm that contractual obligations around attendee experience design are understood.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.