Public Relations and Media

Designing Standards for Protecting Journalistic News Sources

A senior-level treatment of source protection standards, focused on what changes outcomes.

  • 5training days
  • 4modules
  • 8sessions
  • 32topics
View packages and pricesCourse outline
Designing Standards for Protecting Journalistic News Sources
5days

About the programme

Course Overview

Journalists covering source protection standards are working to a deadline you do not control. The first version of a story about this strand of communications and media practice tends to become the reference version. The content is relevant to those who own this part of communications and media practice and to those who are held accountable for its results. Every module pairs a short input on source protection standards with structured practice on the participant's own material. Ambition around the communications and media practice capability outruns capacity unless the sequencing is deliberate. It establishes a shared vocabulary for the wider communications and media practice agenda so that teams can disagree productively about it. Organisations that document source protection standards properly resolve disputes about it far more quickly. The course leaves participants able to diagnose weaknesses in the communications and media practice discipline before they become incidents. Participants leave with a plan for the wider communications and media practice agenda sized to what their organisation can realistically absorb.

Expected Learning Outcomes

  • Manage communication with regulators and officials about source protection standards.

  • Estimate what source protection standards costs to run properly, and what is lost when it is not.

  • Build a register of the risks attaching to source protection standards and keep it current.

  • Prepare the apology or acknowledgement for source protection standards that is credible.

  • Design the digital and social response protocol for source protection standards.

  • Sequence improvements to source protection standards so that each step makes the next one easier.

  • Measure the effect of communication on source protection standards beyond volume of coverage.

Who Should Attend

  • Members of committees that take decisions affecting source protection standards.

  • Marketing staff coordinating with communications on source protection standards.

  • Spokespeople and executives who speak publicly about source protection standards.

  • Community relations staff engaging stakeholders about source protection standards.

  • Training and development staff building internal capability in source protection standards.

  • Government relations and public affairs officers covering source protection standards.

Course Modules

Open any module to see its sessions and topics.

01

Source protection standards: measurement beyond coverage volume

2 sessions · 8 points

Session 1Monitoring source protection standards in time to act

  • Prepare the holding statement for source protection standards in advance.
  • Prepare the acknowledgement for source protection standards that does not evade responsibility.
  • Reduce the variation in how source protection standards is carried out between teams.
  • Rehearse the hostile interview on source protection standards with a real challenger.

Session 2Rebuilding trust after source protection standards

  • Remove steps in source protection standards that add effort without adding assurance.
  • Build the internal briefing that explains source protection standards to those affected.
  • Plan the recovery sequence after a reputational event involving source protection standards.
  • Assign responsibility for keeping documentation of source protection standards current.
02

Source protection standards: spokesperson skill under hostile questioning

2 sessions · 8 points

Session 1Reviewing source protection standards when nothing has gone wrong

  • Name the crisis roles for source protection standards and confirm authority to speak.
  • Prepare the response for the most likely failure in source protection standards.
  • Set the response time target for enquiries about source protection standards.
  • Establish who is informed, consulted and accountable in source protection standards.

Session 2Measuring communication on source protection standards beyond clippings

  • Establish what evidence demonstrates source protection standards is under control.
  • Write the three key messages on source protection standards and test them against hard questions.
  • Agree who signs off statements on source protection standards outside working hours.
  • Decide in advance when to correct misinformation about source protection standards and when not to.
03

Source protection standards: internal audiences and sequencing

2 sessions · 8 points

Session 1The hard cases in source protection standards and how to reason about them

  • Build a stakeholder map for source protection standards and the message each needs.
  • Debrief after each significant episode involving source protection standards.
  • Set out how exceptions to source protection standards are requested and approved.
  • Estimate the resource source protection standards requires to run as designed.

Session 2Answering the hostile question about source protection standards

  • Close out actions on source protection standards rather than leaving them open indefinitely.
  • Plan the sequence in which improvements to source protection standards will be introduced.
  • Decide what will be stopped to create capacity for source protection standards.
  • Define what success in communicating source protection standards looks like, numerically.
04

Source protection standards: monitoring, sentiment and early warning

2 sessions · 8 points

Session 1Correcting a false story about source protection standards without amplifying it

  • Review whether coverage of source protection standards changed anything that matters.
  • Localise messaging on source protection standards without fragmenting it.
  • Check that records of source protection standards answer the questions likely to be asked.
  • Identify the journalists who actually cover source protection standards and what they need.

Session 2Building lasting competence in source protection standards

  • Archive every statement issued on source protection standards with date and approver.
  • Confirm that contractual obligations around source protection standards are understood.
  • Distinguish symptoms from causes when source protection standards underperforms.
  • Define acceptance criteria for source protection standards in advance.

Choose the package that suits you

Silver Package

At least 3 people

USD1,250
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Gold Package

At least 3 people

USD1,850
  • 5-night stay in a 5-star hotel
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Complete your registration

We will contact you within one business day to confirm.

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