Handle the trade-offs in seasonal media content between speed, cost and assurance explicitly rather than implicitly.
Designing Seasonal and Occasion-Based Media Content Strategies
A structured, applied course in seasonal media content — designed to be used the week you return.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about seasonal media content from the news unless you reach them first. Reputation built over years is re-assessed publicly within hours when this strand of communications and media practice is mishandled. The course sets out a working method for the wider communications and media practice agenda that participants can apply the week they return. What blocks progress on seasonal media content is usually unclear ownership rather than unclear intent. It is designed for mixed groups, so that the communications and media practice capability is examined from more than one functional angle. Applied research in communications and media practice consistently shows that early structure around the communications and media practice discipline reduces downstream rework. The outcome is a practitioner who can hold a position on seasonal media content and revise it on evidence. The teaching approach is deliberately practical: participants build a communications plan for this strand of communications and media practice as they go. The programme closes with an action plan for the communications and media practice capability that each participant writes for their own organisation.
Expected Learning Outcomes
Design the crisis response plan for seasonal media content with named roles and pre-agreed authority.
Align seasonal media content with the wider objectives of the communications function rather than optimising it in isolation.
Sequence internal and external communication about seasonal media content correctly.
Design the digital and social response protocol for seasonal media content.
Coordinate messaging on seasonal media content across markets and languages.
Recognise early indicators that seasonal media content is drifting away from its intended design.
Who Should Attend
Team leaders and supervisors who put seasonal media content into practice day to day.
Risk managers assessing the exposure created by seasonal media content.
Internal communications staff explaining seasonal media content to employees.
Journalists and editors working on stories involving seasonal media content.
Digital and social media managers handling seasonal media content online.
Public relations and communications managers responsible for seasonal media content.
Course Modules
Seasonal media content: internal audiences and sequencing
2 sessions · 8 pointsSession 1The three messages on seasonal media content you will not move from
- Prepare the acknowledgement for seasonal media content that does not evade responsibility.
- Sequence internal notification about seasonal media content ahead of external release.
- Rehearse the hostile interview on seasonal media content with a real challenger.
- Check communication on seasonal media content against legal and regulatory constraint.
Session 2Writing on seasonal media content so a journalist can publish it
- Estimate the resource seasonal media content requires to run as designed.
- Build the competence framework that supports seasonal media content.
- Decide what will be stopped to create capacity for seasonal media content.
- Confirm that those complying with seasonal media content understand why it exists.
Seasonal media content: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Reviewing seasonal media content when nothing has gone wrong
- Set the response time target for enquiries about seasonal media content.
- Establish what evidence demonstrates seasonal media content is under control.
- Draft the minimum viable communications plan for seasonal media content.
- Set escalation thresholds for seasonal media content that work out of hours.
Session 2Testing seasonal media content before relying on it
- Configure monitoring that flags coverage of seasonal media content within the hour.
- Prepare the response for the most likely failure in seasonal media content.
- Identify the journalists who actually cover seasonal media content and what they need.
- Confirm that reporting on seasonal media content reaches the people who can act.
Seasonal media content: media relations and the working journalist
2 sessions · 8 pointsSession 1Who decides what during a crisis involving seasonal media content
- Localise messaging on seasonal media content without fragmenting it.
- Agree who signs off statements on seasonal media content outside working hours.
- Archive every statement issued on seasonal media content with date and approver.
- Prepare the holding statement for seasonal media content in advance.
Session 2Getting other functions to support seasonal media content
- Plan the recovery sequence after a reputational event involving seasonal media content.
- Decide in advance when to correct misinformation about seasonal media content and when not to.
- Remove steps in seasonal media content that add effort without adding assurance.
- Establish who is informed, consulted and accountable in seasonal media content.
Seasonal media content: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Apologising for seasonal media content credibly
- Name a single owner for each element of seasonal media content.
- Review whether coverage of seasonal media content changed anything that matters.
- Compare the cost of seasonal media content with the cost of its absence.
- Identify the data already collected that bears on seasonal media content.
Session 2Correcting a false story about seasonal media content without amplifying it
- Assign responsibility for keeping documentation of seasonal media content current.
- Benchmark the organisation's seasonal media content against comparable operations.
- Draft materials on seasonal media content that need no rewriting to be published.
- Name the crisis roles for seasonal media content and confirm authority to speak.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.