Set the attribution model for referral programme strategy and understand its limits.
Designing Referral Programme Strategies to Attract New Customers
Build a working method for referral programme strategy that stands up to scrutiny and survives daily pressure.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Buyers now complete much of their decision on referral programme strategy before speaking to anyone. Discounting solves a problem in the wider marketing and commercial practice agenda today and creates a larger one next quarter. Work is grounded in real cases drawn from the marketing and commercial practice capability, which each participant adapts to conditions in their own organisation. Progress on referral programme strategy is usually lost in the gap between approval and execution. They acquire practical criteria for judging when this area of marketing and commercial practice is working and when it is only appearing to. Benchmarking exercises repeatedly place the practice within marketing and commercial practice among the areas with the widest performance spread. Content is organised around the decisions practitioners actually face in referral programme strategy, not around theory headings. Participants who influence this part of marketing and commercial practice without directly controlling it will find the content directly usable. Participants leave with a plan for the marketing and commercial practice discipline sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Build the reporting on referral programme strategy that supports a spending decision.
Compare the organisation's handling of referral programme strategy with recognised practice, and close the material gaps.
Plan expansion of referral programme strategy into new segments or markets deliberately.
Handle the trade-offs in referral programme strategy between speed, cost and assurance explicitly rather than implicitly.
Handle objections in referral programme strategy without conceding position immediately.
Set a realistic target state for referral programme strategy and a defensible route to it.
Who Should Attend
Product managers whose proposition depends on referral programme strategy.
Sales managers leading teams that deliver referral programme strategy.
Managers in small and medium organisations who own referral programme strategy alongside other duties.
Agency and consultancy staff supporting clients on referral programme strategy.
Marketing managers responsible for referral programme strategy.
Public sector officials applying referral programme strategy within a regulated framework.
Course Modules
Referral programme strategy: channels, content and creative
2 sessions · 8 pointsSession 1The paperwork for referral programme strategy that is actually needed
- Set the discount authority for referral programme strategy and require justification.
- Structure pricing for referral programme strategy against perceived value.
- Name a single owner for each element of referral programme strategy.
- Review whether short-term tactics on referral programme strategy are damaging the brand.
Session 2Pricing referral programme strategy on value rather than cost
- Test the procedure for referral programme strategy against a realistic scenario.
- Rank the weaknesses in referral programme strategy by consequence rather than by ease of fixing.
- Define the handover point between marketing and sales in referral programme strategy.
- Check that referral programme strategy still works when volumes rise unexpectedly.
Referral programme strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Testing the message on referral programme strategy before spending
- Measure lifetime value from referral programme strategy, not just first purchase.
- Map the decision journey for referral programme strategy and mark where the choice is actually made.
- Benchmark the organisation's referral programme strategy against comparable operations.
- Build the report on referral programme strategy that answers whether to spend more or less.
Session 2Testing referral programme strategy before relying on it
- Compare cost of acquisition against value in referral programme strategy.
- Test creative for referral programme strategy at small scale before full commitment.
- Design the retention action triggered when a customer of referral programme strategy goes quiet.
- Establish who is informed, consulted and accountable in referral programme strategy.
Referral programme strategy: audience definition and segmentation
2 sessions · 8 pointsSession 1Keeping customers acquired through referral programme strategy
- Write down the assumptions underpinning the approach to referral programme strategy.
- Set objectives for referral programme strategy in revenue terms with a timeframe.
- Map the handovers in referral programme strategy between functions and secure them.
- Define acceptance criteria for referral programme strategy in advance.
Session 2The cost of referral programme strategy and how to present it
- Assign responsibility for keeping documentation of referral programme strategy current.
- Select channels for referral programme strategy based on evidence, then cut the rest.
- Choose the next segment for referral programme strategy and state why it is next.
- Describe the buyer for referral programme strategy specifically enough to name who is excluded.
Referral programme strategy: pricing, value and discount control
2 sessions · 8 pointsSession 1Defining the audience for referral programme strategy narrowly enough to matter
- Identify single points of dependency in referral programme strategy and reduce them.
- Plan the sequence in which improvements to referral programme strategy will be introduced.
- Build the content that answers the buyer's real question about referral programme strategy.
- Establish the boundary of referral programme strategy and record what sits outside it.
Session 2Handling the objection to referral programme strategy that ends most conversations
- Identify where judgement in referral programme strategy is legitimate and where it is not.
- Define qualification criteria that disqualify quickly in referral programme strategy.
- Set escalation thresholds for referral programme strategy that work out of hours.
- Agree the indicators that will show whether referral programme strategy is improving.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.