Reputation built over years is re-assessed publicly within hours when live event communication is mishandled. Silence during a crisis involving the communications and media practice capability is itself a statement. Each session closes with a decision the participant must justify about the practice within communications and media practice in their own setting. Participants finish able to explain live event communication to a non-specialist audience without losing precision. The course sets out a working method for the communications and media practice capability that participants can apply the week they return. Teams frequently over-invest in documenting this area of communications and media practice and under-invest in testing it. The most reliable predictor of sound live event communication is whether anyone reviews it when nothing has gone wrong. It suits anyone whose decisions touch the communications and media practice discipline, in large organisations and small ones alike. It ends with a prioritised list of changes to the communications and media practice capability that the participant is prepared to defend internally.
Expected Learning Outcomes
✓
Diagnose whether a problem in live event communication is one of design, resourcing or discipline.
✓
Write materials on live event communication that a journalist can use without rewriting.
✓
Assign clear ownership for each element of live event communication across the functions involved.
✓
Prepare spokespeople to handle hostile questioning on live event communication.
✓
Monitor sentiment and coverage relating to live event communication in useful time.
✓
Design the digital and social response protocol for live event communication.
✓
Select indicators that show whether live event communication is improving, and reject those that only look useful.
Who Should Attend
✓
Project and programme managers whose delivery depends on live event communication.
✓
Agency and consultancy advisers supporting clients on live event communication.
✓
Crisis management team members with a role in live event communication.
✓
Investor relations officers communicating live event communication to markets.
✓
Public relations and communications managers responsible for live event communication.
✓
Experienced practitioners formalising an approach to live event communication that has grown up informally.
Course Modules
Open any module to see its sessions and topics.
01
Live event communication: internal audiences and sequencing
2 sessions · 8 points
Session 1What has to be agreed before work on live event communication starts
Establish who is informed, consulted and accountable in live event communication.
Configure monitoring that flags coverage of live event communication within the hour.
Build the internal briefing that explains live event communication to those affected.
Write down the assumptions underpinning the approach to live event communication.
Session 2Keeping live event communication alive after the initial push
Decide what will be stopped to create capacity for live event communication.
Define acceptance criteria for live event communication in advance.
Agree who signs off statements on live event communication outside working hours.
Draft materials on live event communication that need no rewriting to be published.
02
Live event communication: measurement beyond coverage volume
2 sessions · 8 points
Session 1Telling staff about live event communication before the press does
Prepare the acknowledgement for live event communication that does not evade responsibility.
Check that records of live event communication answer the questions likely to be asked.
Set out how exceptions to live event communication are requested and approved.
Write the three key messages on live event communication and test them against hard questions.
Session 2The three messages on live event communication you will not move from
Benchmark the organisation's live event communication against comparable operations.
Rehearse the briefing on live event communication that would follow an incident.
Review whether coverage of live event communication changed anything that matters.
Identify the journalists who actually cover live event communication and what they need.
03
Live event communication: recovery and rebuilding credibility
2 sessions · 8 points
Session 1Monitoring live event communication in time to act
Decide in advance when to correct misinformation about live event communication and when not to.
Set the response time target for enquiries about live event communication.
Name the crisis roles for live event communication and confirm authority to speak.
Define what success in communicating live event communication looks like, numerically.
Session 2Reviewing live event communication when nothing has gone wrong
Sequence internal notification about live event communication ahead of external release.
Rehearse the hostile interview on live event communication with a real challenger.
Check that live event communication still works when volumes rise unexpectedly.
Map the handovers in live event communication between functions and secure them.
04
Live event communication: crisis preparation, roles and authority
2 sessions · 8 points
Session 1Measuring communication on live event communication beyond clippings
Localise messaging on live event communication without fragmenting it.
Identify single points of dependency in live event communication and reduce them.
Identify where judgement in live event communication is legitimate and where it is not.
Archive every statement issued on live event communication with date and approver.
Session 2Correcting a false story about live event communication without amplifying it
Confirm that contractual obligations around live event communication are understood.
Confirm that those complying with live event communication understand why it exists.
Build a stakeholder map for live event communication and the message each needs.
Establish the boundary of live event communication and record what sits outside it.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Gold Package
At least 3 people
USD1,850
5-night stay in a 5-star hotel
Workshop or Program Participation
Airport Transfers
Customized Badge
Expert Mentorship (Private Sessions)
Supervision & Secretarial Services
Accredited Certificate of Participation
Complete Training Kit
Coffee Break
Closing Ceremony
Complete your registration
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