Structure pricing for product display strategy to reflect value rather than cost.
Designing Product Display Strategies to Increase Sales
Turn product display strategy from a stated policy into a practice your organisation can evidence.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Activity in product display strategy is easy to generate and easy to mistake for progress. Attribution in this part of marketing and commercial practice is imperfect; that is not a reason to stop measuring it. Post-incident reviews keep identifying weaknesses in this aspect of marketing and commercial practice that were visible long before the incident. A common pattern is strong design of product display strategy paired with weak follow-through. It is written for people who have to make the marketing and commercial practice discipline work with the resources they already have. Participants gain a clear basis for measuring what this aspect of marketing and commercial practice has actually achieved. It concentrates on the parts of product display strategy that determine outcomes and treats the rest proportionately. Each session closes with a decision the participant must justify about the practice within marketing and commercial practice in their own setting. The programme ends where implementation begins, with this area of marketing and commercial practice broken into steps someone can start on Monday.
Expected Learning Outcomes
Build the positioning for product display strategy around a claim competitors cannot honestly make.
Communicate the purpose of product display strategy to those who have to comply with it.
Adapt recognised practice on product display strategy to local constraints without hollowing it out.
Protect the brand while pursuing short-term targets in product display strategy.
Build a register of the risks attaching to product display strategy and keep it current.
Design the customer journey for product display strategy across the touchpoints that actually influence the decision.
Who Should Attend
Customer experience managers improving product display strategy.
Those responsible for briefing external stakeholders on product display strategy.
Agency and consultancy staff supporting clients on product display strategy.
Marketing managers responsible for product display strategy.
Retail and channel managers executing product display strategy in the field.
Members of committees that take decisions affecting product display strategy.
Course Modules
Product display strategy: positioning and the honest claim
2 sessions · 8 pointsSession 1Pricing product display strategy on value rather than cost
- Test creative for product display strategy at small scale before full commitment.
- Choose the next segment for product display strategy and state why it is next.
- Set out how exceptions to product display strategy are requested and approved.
- Structure pricing for product display strategy against perceived value.
Session 2The handover between marketing and sales in product display strategy
- Verify six months later that changes to product display strategy have held.
- Define qualification criteria that disqualify quickly in product display strategy.
- Anticipate the objections product display strategy will raise and prepare the answers.
- Map the decision journey for product display strategy and mark where the choice is actually made.
Product display strategy: the customer journey and decision points
2 sessions · 8 pointsSession 1Where product display strategy typically breaks, and why
- Benchmark the organisation's product display strategy against comparable operations.
- Script the three most common objections in product display strategy and the responses.
- Define the handover point between marketing and sales in product display strategy.
- Define acceptance criteria for product display strategy in advance.
Session 2Handling the objection to product display strategy that ends most conversations
- Establish what evidence demonstrates product display strategy is under control.
- Establish who is informed, consulted and accountable in product display strategy.
- Agree the smallest change to product display strategy that would be visibly useful.
- Confirm that contractual obligations around product display strategy are understood.
Product display strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Measuring product display strategy when attribution is imperfect
- Design the retention action triggered when a customer of product display strategy goes quiet.
- Select channels for product display strategy based on evidence, then cut the rest.
- Agree the attribution model for product display strategy and state its known limits.
- Review whether short-term tactics on product display strategy are damaging the brand.
Session 2The hard cases in product display strategy and how to reason about them
- Set the discount authority for product display strategy and require justification.
- Record what was learned when product display strategy did not go as planned.
- Document the sales process for product display strategy so a new joiner can follow it.
- Identify the data already collected that bears on product display strategy.
Product display strategy: objection handling and negotiation
2 sessions · 8 pointsSession 1Getting other functions to support product display strategy
- Establish the boundary of product display strategy and record what sits outside it.
- Decide what will be stopped to create capacity for product display strategy.
- Review whether product display strategy is aligned with the objectives of the commercial team.
- Compare cost of acquisition against value in product display strategy.
Session 2Where the buyer actually decides on product display strategy
- Agree what will be standardised in product display strategy and what will not.
- Set out the decisions in product display strategy that require sign-off and by whom.
- Build the report on product display strategy that answers whether to spend more or less.
- Write the positioning claim for product display strategy and test whether a competitor could say it too.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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