Document decisions about personalised loyalty rewards in a form that remains useful after the people change.
Designing Personalised Loyalty Reward Strategies
A concise, decision-focused programme covering personalised loyalty rewards end to end.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Most disappointing results in personalised loyalty rewards trace back to an audience defined too broadly. Discounting solves a problem in the wider marketing and commercial practice agenda today and creates a larger one next quarter. Exercises escalate in difficulty, ending with the ambiguous situations that make this area of marketing and commercial practice hard in practice. It establishes a shared vocabulary for personalised loyalty rewards so that teams can disagree productively about it. It is written for people who have to make this strand of marketing and commercial practice work with the resources they already have. Participants develop a defensible line of reasoning for the choices they make about the marketing and commercial practice discipline. Improvement in personalised loyalty rewards stalls when it depends on one capable individual rather than a defined method. Post-incident reviews keep identifying weaknesses in this area of marketing and commercial practice that were visible long before the incident. The programme closes with an action plan for the wider marketing and commercial practice agenda that each participant writes for their own organisation.
Expected Learning Outcomes
Design the retention and win-back approach for personalised loyalty rewards.
Build the sales process for personalised loyalty rewards so it is repeatable across the team.
Establish escalation routes for personalised loyalty rewards that work outside normal hours.
Align marketing and sales handover within personalised loyalty rewards so leads are not lost.
Choose channels for personalised loyalty rewards on evidence of where the audience decides.
Set a realistic target state for personalised loyalty rewards and a defensible route to it.
Who Should Attend
Commercial analysts measuring performance of personalised loyalty rewards.
Account managers responsible for retention within personalised loyalty rewards.
Business development managers pursuing opportunities in personalised loyalty rewards.
Digital marketing specialists executing personalised loyalty rewards.
Consultants and advisers supporting clients on personalised loyalty rewards.
Specialists advising senior management on personalised loyalty rewards.
Course Modules
Personalised loyalty rewards: channels, content and creative
2 sessions · 8 pointsSession 1The claim about personalised loyalty rewards competitors cannot copy
- Agree the attribution model for personalised loyalty rewards and state its known limits.
- Select channels for personalised loyalty rewards based on evidence, then cut the rest.
- Identify single points of dependency in personalised loyalty rewards and reduce them.
- Plan the sequence in which improvements to personalised loyalty rewards will be introduced.
Session 2Qualifying out of personalised loyalty rewards early and without guilt
- Set objectives for personalised loyalty rewards in revenue terms with a timeframe.
- Choose the next segment for personalised loyalty rewards and state why it is next.
- Test the procedure for personalised loyalty rewards against a realistic scenario.
- Establish the boundary of personalised loyalty rewards and record what sits outside it.
Personalised loyalty rewards: pricing, value and discount control
2 sessions · 8 pointsSession 1Reviewing personalised loyalty rewards when nothing has gone wrong
- Build the content that answers the buyer's real question about personalised loyalty rewards.
- Set escalation thresholds for personalised loyalty rewards that work out of hours.
- Collect evidence on the present handling of personalised loyalty rewards before proposing changes.
- Estimate the resource personalised loyalty rewards requires to run as designed.
Session 2Comparing personalised loyalty rewards with recognised practice
- Decide what will be stopped to create capacity for personalised loyalty rewards.
- Confirm that reporting on personalised loyalty rewards reaches the people who can act.
- Confirm that those complying with personalised loyalty rewards understand why it exists.
- Define qualification criteria that disqualify quickly in personalised loyalty rewards.
Personalised loyalty rewards: positioning and the honest claim
2 sessions · 8 pointsSession 1Pricing personalised loyalty rewards on value rather than cost
- Agree what will be standardised in personalised loyalty rewards and what will not.
- Rehearse the briefing on personalised loyalty rewards that would follow an incident.
- Establish what evidence demonstrates personalised loyalty rewards is under control.
- Set the discount authority for personalised loyalty rewards and require justification.
Session 2Getting other functions to support personalised loyalty rewards
- Script the three most common objections in personalised loyalty rewards and the responses.
- Build the report on personalised loyalty rewards that answers whether to spend more or less.
- Review whether short-term tactics on personalised loyalty rewards are damaging the brand.
- Test creative for personalised loyalty rewards at small scale before full commitment.
Personalised loyalty rewards: audience definition and segmentation
2 sessions · 8 pointsSession 1Handling the objection to personalised loyalty rewards that ends most conversations
- Structure pricing for personalised loyalty rewards against perceived value.
- Describe the buyer for personalised loyalty rewards specifically enough to name who is excluded.
- Check that records of personalised loyalty rewards answer the questions likely to be asked.
- Measure lifetime value from personalised loyalty rewards, not just first purchase.
Session 2Measuring personalised loyalty rewards when attribution is imperfect
- Define the handover point between marketing and sales in personalised loyalty rewards.
- Benchmark the organisation's personalised loyalty rewards against comparable operations.
- Design the retention action triggered when a customer of personalised loyalty rewards goes quiet.
- Set out the decisions in personalised loyalty rewards that require sign-off and by whom.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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