Correct misinformation about media analysis reporting without amplifying it.
Designing Periodic Media Analysis Reports for Senior Management
A concise, decision-focused programme covering media analysis reporting end to end.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when media analysis reporting is mishandled. Silence during a crisis involving this aspect of communications and media practice is itself a statement. It concentrates on the parts of this area of communications and media practice that determine outcomes and treats the rest proportionately. The programme suits teams tackling media analysis reporting together as readily as individuals attending alone. Mature organisations treat the wider communications and media practice agenda as a standing capability rather than a project that finishes. They gain the ability to sequence improvements to the communications and media practice capability in an order their organisation can absorb. Most organisations already have a policy on media analysis reporting; far fewer can show it working. The teaching approach is deliberately practical: participants build a communications plan for the communications and media practice discipline as they go. It ends with a prioritised list of changes to the communications and media practice capability that the participant is prepared to defend internally.
Expected Learning Outcomes
Build community and stakeholder engagement around media analysis reporting.
Sequence improvements to media analysis reporting so that each step makes the next one easier.
Identify the failure points in media analysis reporting most likely to cause loss, and control them first.
Protect the personal reputation of leaders associated with media analysis reporting.
Build a concise communications plan for media analysis reporting that colleagues can follow without further explanation.
Coordinate messaging on media analysis reporting across markets and languages.
Who Should Attend
Spokespeople and executives who speak publicly about media analysis reporting.
Government relations and public affairs officers covering media analysis reporting.
Internal auditors reviewing how media analysis reporting is designed and operated.
Internal communications staff explaining media analysis reporting to employees.
Community relations staff engaging stakeholders about media analysis reporting.
Risk managers assessing the exposure created by media analysis reporting.
Course Modules
Media analysis reporting: message architecture and discipline
2 sessions · 8 pointsSession 1Making media analysis reporting work when resources are constrained
- Compare the cost of media analysis reporting with the cost of its absence.
- Sequence internal notification about media analysis reporting ahead of external release.
- Prepare the summary of media analysis reporting that senior management will read.
- Debrief after each significant episode involving media analysis reporting.
Session 2The three messages on media analysis reporting you will not move from
- Confirm that reporting on media analysis reporting reaches the people who can act.
- Name the crisis roles for media analysis reporting and confirm authority to speak.
- Rehearse the hostile interview on media analysis reporting with a real challenger.
- Set out the decisions in media analysis reporting that require sign-off and by whom.
Media analysis reporting: internal audiences and sequencing
2 sessions · 8 pointsSession 1Writing on media analysis reporting so a journalist can publish it
- Archive every statement issued on media analysis reporting with date and approver.
- Check that media analysis reporting still works when volumes rise unexpectedly.
- Collect evidence on the present handling of media analysis reporting before proposing changes.
- Prepare the holding statement for media analysis reporting in advance.
Session 2Coordinating media analysis reporting across markets and languages
- Check that records of media analysis reporting answer the questions likely to be asked.
- Decide in advance when to correct misinformation about media analysis reporting and when not to.
- Establish who is informed, consulted and accountable in media analysis reporting.
- Review whether coverage of media analysis reporting changed anything that matters.
Media analysis reporting: materials a journalist can actually use
2 sessions · 8 pointsSession 1Monitoring media analysis reporting in time to act
- Arrange the handover of media analysis reporting so capability survives staff changes.
- Review whether media analysis reporting is aligned with the objectives of the communications function.
- Assign responsibility for keeping documentation of media analysis reporting current.
- Prepare the acknowledgement for media analysis reporting that does not evade responsibility.
Session 2Rebuilding trust after media analysis reporting
- Decide what will be stopped to create capacity for media analysis reporting.
- Write the three key messages on media analysis reporting and test them against hard questions.
- Agree the indicators that will show whether media analysis reporting is improving.
- Define what success in communicating media analysis reporting looks like, numerically.
Media analysis reporting: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1What to measure in media analysis reporting and what to ignore
- Identify the journalists who actually cover media analysis reporting and what they need.
- Estimate the resource media analysis reporting requires to run as designed.
- Define the trigger that would require media analysis reporting to be redesigned.
- Build the competence framework that supports media analysis reporting.
Session 2Closing out media analysis reporting and capturing what was learned
- Build a stakeholder map for media analysis reporting and the message each needs.
- Check communication on media analysis reporting against legal and regulatory constraint.
- Set the response time target for enquiries about media analysis reporting.
- Localise messaging on media analysis reporting without fragmenting it.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.