Build the internal capability for community organisation partnerships rather than depending on external support indefinitely.
Designing Partnership Strategies with Local Community Organisations
A concise, decision-focused programme covering community organisation partnerships end to end.
Course Overview
The first version of a story about community organisation partnerships tends to become the reference version. Journalists covering the communications and media practice discipline are working to a deadline you do not control. Progress on the communications and media practice capability is usually lost in the gap between approval and execution. It is appropriate for those preparing to take on wider responsibility for community organisation partnerships. The programme builds the judgement to know which parts of this aspect of communications and media practice to standardise and which to leave flexible. Discussion is anchored to worked examples of this area of communications and media practice rather than to abstract argument. The programme takes participants through community organisation partnerships end to end, from framing the problem to closing it out. The professional literature on the practice within communications and media practice converges on a small set of controls that reliably work. The closing exercise tests whether the participant's plan for this area of communications and media practice survives a hostile question.
Expected Learning Outcomes
Measure the effect of communication on community organisation partnerships beyond volume of coverage.
Monitor sentiment and coverage relating to community organisation partnerships in useful time.
Correct misinformation about community organisation partnerships without amplifying it.
Align community organisation partnerships with the wider objectives of the communications function rather than optimising it in isolation.
Define the scope and boundaries of community organisation partnerships so that responsibility for it is unambiguous.
Protect the personal reputation of leaders associated with community organisation partnerships.
Who Should Attend
Marketing staff coordinating with communications on community organisation partnerships.
Staff seconded into improvement work on community organisation partnerships.
Public relations and communications managers responsible for community organisation partnerships.
Content producers creating material about community organisation partnerships.
Department heads accountable for the results of community organisation partnerships.
Community relations staff engaging stakeholders about community organisation partnerships.
Course Modules
Community organisation partnerships: internal audiences and sequencing
2 sessions · 8 pointsSession 1Who decides what during a crisis involving community organisation partnerships
- Identify the data already collected that bears on community organisation partnerships.
- Identify the journalists who actually cover community organisation partnerships and what they need.
- Check that community organisation partnerships still works when volumes rise unexpectedly.
- Establish the boundary of community organisation partnerships and record what sits outside it.
Session 2Testing community organisation partnerships before relying on it
- Debrief after each significant episode involving community organisation partnerships.
- Set the response time target for enquiries about community organisation partnerships.
- Record what was learned when community organisation partnerships did not go as planned.
- Prepare the summary of community organisation partnerships that senior management will read.
Community organisation partnerships: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Rebuilding trust after community organisation partnerships
- Define the trigger that would require community organisation partnerships to be redesigned.
- Build a stakeholder map for community organisation partnerships and the message each needs.
- Name the crisis roles for community organisation partnerships and confirm authority to speak.
- Compare the cost of community organisation partnerships with the cost of its absence.
Session 2Coordinating community organisation partnerships across markets and languages
- Agree who signs off statements on community organisation partnerships outside working hours.
- Write the three key messages on community organisation partnerships and test them against hard questions.
- Close out actions on community organisation partnerships rather than leaving them open indefinitely.
- Agree the smallest change to community organisation partnerships that would be visibly useful.
Community organisation partnerships: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Comparing community organisation partnerships with recognised practice
- Prepare the response for the most likely failure in community organisation partnerships.
- Distinguish symptoms from causes when community organisation partnerships underperforms.
- Localise messaging on community organisation partnerships without fragmenting it.
- Prepare the acknowledgement for community organisation partnerships that does not evade responsibility.
Session 2Telling staff about community organisation partnerships before the press does
- Define what success in communicating community organisation partnerships looks like, numerically.
- Rehearse the briefing on community organisation partnerships that would follow an incident.
- Check communication on community organisation partnerships against legal and regulatory constraint.
- Establish what evidence demonstrates community organisation partnerships is under control.
Community organisation partnerships: message architecture and discipline
2 sessions · 8 pointsSession 1Building media relationships on community organisation partnerships before you need them
- Plan the recovery sequence after a reputational event involving community organisation partnerships.
- Prepare the holding statement for community organisation partnerships in advance.
- Rehearse the hostile interview on community organisation partnerships with a real challenger.
- Confirm that reporting on community organisation partnerships reaches the people who can act.
Session 2Keeping community organisation partnerships alive after the initial push
- Decide in advance when to correct misinformation about community organisation partnerships and when not to.
- Define acceptance criteria for community organisation partnerships in advance.
- Archive every statement issued on community organisation partnerships with date and approver.
- Set escalation thresholds for community organisation partnerships that work out of hours.
Choose the package that suits you
Silver Package
At least 3 people
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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