Write materials on editorial media calendars that a journalist can use without rewriting.
Designing Organised and Integrated Editorial Media Calendars
Practical training in editorial media calendars, grounded in real cases and applied to your own operation.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about editorial media calendars tends to become the reference version. Internal audiences learn about the wider communications and media practice agenda from the news unless you reach them first. Applied research in communications and media practice consistently shows that early structure around this strand of communications and media practice reduces downstream rework. The result is the confidence to make and defend decisions about editorial media calendars under scrutiny. It is designed for mixed groups, so that the communications and media practice discipline is examined from more than one functional angle. Sessions alternate between guided analysis of the communications and media practice capability and supervised application. The course sets out a working method for editorial media calendars that participants can apply the week they return. The difficulty is not agreeing that this area of communications and media practice matters — it is deciding what to stop doing to make room for it. It ends with a prioritised list of changes to the wider communications and media practice agenda that the participant is prepared to defend internally.
Expected Learning Outcomes
Plan the handover of editorial media calendars so that capability is not lost when key staff move on.
Assess the current state of editorial media calendars against a structured set of criteria rather than impressions.
Prepare the apology or acknowledgement for editorial media calendars that is credible.
Build community and stakeholder engagement around editorial media calendars.
Design the crisis response plan for editorial media calendars with named roles and pre-agreed authority.
Estimate what editorial media calendars costs to run properly, and what is lost when it is not.
Who Should Attend
Risk managers assessing the exposure created by editorial media calendars.
Journalists and editors working on stories involving editorial media calendars.
Community relations staff engaging stakeholders about editorial media calendars.
Experienced practitioners formalising an approach to editorial media calendars that has grown up informally.
Public relations and communications managers responsible for editorial media calendars.
Marketing staff coordinating with communications on editorial media calendars.
Course Modules
Editorial media calendars: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1The three messages on editorial media calendars you will not move from
- Collect evidence on the present handling of editorial media calendars before proposing changes.
- Decide in advance when to correct misinformation about editorial media calendars and when not to.
- Review whether editorial media calendars is aligned with the objectives of the communications function.
- Plan the recovery sequence after a reputational event involving editorial media calendars.
Session 2Comparing editorial media calendars with recognised practice
- Prepare the acknowledgement for editorial media calendars that does not evade responsibility.
- Draft materials on editorial media calendars that need no rewriting to be published.
- Confirm that those complying with editorial media calendars understand why it exists.
- Rehearse the hostile interview on editorial media calendars with a real challenger.
Editorial media calendars: media relations and the working journalist
2 sessions · 8 pointsSession 1Who decides what during a crisis involving editorial media calendars
- Check communication on editorial media calendars against legal and regulatory constraint.
- Build a stakeholder map for editorial media calendars and the message each needs.
- Check that records of editorial media calendars answer the questions likely to be asked.
- Agree what will be standardised in editorial media calendars and what will not.
Session 2The cost of editorial media calendars and how to present it
- Review whether coverage of editorial media calendars changed anything that matters.
- Agree who signs off statements on editorial media calendars outside working hours.
- Verify six months later that changes to editorial media calendars have held.
- Define the trigger that would require editorial media calendars to be redesigned.
Editorial media calendars: materials a journalist can actually use
2 sessions · 8 pointsSession 1Reviewing editorial media calendars when nothing has gone wrong
- Archive every statement issued on editorial media calendars with date and approver.
- Set the review interval for editorial media calendars and who attends.
- Compare the cost of editorial media calendars with the cost of its absence.
- Name the crisis roles for editorial media calendars and confirm authority to speak.
Session 2Telling staff about editorial media calendars before the press does
- Plan the sequence in which improvements to editorial media calendars will be introduced.
- Debrief after each significant episode involving editorial media calendars.
- Arrange the handover of editorial media calendars so capability survives staff changes.
- Identify the data already collected that bears on editorial media calendars.
Editorial media calendars: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Building media relationships on editorial media calendars before you need them
- Set out the decisions in editorial media calendars that require sign-off and by whom.
- Sequence internal notification about editorial media calendars ahead of external release.
- Set the response time target for enquiries about editorial media calendars.
- Write the three key messages on editorial media calendars and test them against hard questions.
Session 2Monitoring editorial media calendars in time to act
- Map the handovers in editorial media calendars between functions and secure them.
- Agree the smallest change to editorial media calendars that would be visibly useful.
- Identify the journalists who actually cover editorial media calendars and what they need.
- Agree the indicators that will show whether editorial media calendars is improving.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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