Structure pricing for neuromarketing and behavioural psychology to reflect value rather than cost.
Designing Neuromarketing Strategies and Applying Behavioural Psychology
Build a working method for neuromarketing and behavioural psychology that stands up to scrutiny and survives daily pressure.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Attribution in neuromarketing and behavioural psychology is imperfect; that is not a reason to stop measuring it. A message about behavioural psychology that tries to reach everyone reaches nobody. Participants finish able to explain the practice within marketing and commercial practice to a non-specialist audience without losing precision. A common pattern is strong design of neuromarketing and behavioural psychology paired with weak follow-through. It concentrates on the parts of the marketing and commercial practice discipline that determine outcomes and treats the rest proportionately. Practitioner evidence points the same way: behavioural psychology improves fastest where responsibility for it is named and owned. Every module pairs a short input on neuromarketing and behavioural psychology with structured practice on the participant's own material. Participants come from operational and oversight roles, and both perspectives on behavioural psychology are used deliberately. Participants leave with a first-ninety-days plan for the marketing and commercial practice capability rather than a set of notes.
Expected Learning Outcomes
Build the internal capability for behavioural psychology rather than depending on external support indefinitely.
Identify the failure points in neuromarketing and behavioural psychology most likely to cause loss, and control them first.
Set the attribution model for behavioural psychology and understand its limits.
Recognise early indicators that neuromarketing and behavioural psychology is drifting away from its intended design.
Align marketing and sales handover within behavioural psychology so leads are not lost.
Measure customer lifetime value arising from neuromarketing and behavioural psychology, not first-order revenue.
Who Should Attend
Commercial analysts measuring performance of neuromarketing and behavioural psychology.
Retail and channel managers executing behavioural psychology in the field.
Technical staff being prepared for supervisory responsibility over neuromarketing and behavioural psychology.
Agency and consultancy staff supporting clients on behavioural psychology.
Sales managers leading teams that deliver neuromarketing and behavioural psychology.
Staff seconded into improvement work on behavioural psychology.
Course Modules
Neuromarketing and behavioural psychology: channels, content and creative
2 sessions · 8 pointsSession 1What has to be agreed before work on neuromarketing and behavioural psychology starts
- Structure pricing for neuromarketing and behavioural psychology against perceived value.
- Set the review interval for behavioural psychology and who attends.
- Build the content that answers the buyer's real question about neuromarketing and behavioural psychology.
- Define the handover point between marketing and sales in behavioural psychology.
Session 2Defining the audience for behavioural psychology narrowly enough to matter
- Prepare the summary of neuromarketing and behavioural psychology that senior management will read.
- Confirm that contractual obligations around behavioural psychology are understood.
- Write the positioning claim for neuromarketing and behavioural psychology and test whether a competitor could say it too.
- Set objectives for behavioural psychology in revenue terms with a timeframe.
Behavioural psychology: the customer journey and decision points
2 sessions · 8 pointsSession 1Escalation and decision rights in behavioural psychology
- Build the competence framework that supports neuromarketing and behavioural psychology.
- Document the sales process for behavioural psychology so a new joiner can follow it.
- Check that records of neuromarketing and behavioural psychology answer the questions likely to be asked.
- Anticipate the objections behavioural psychology will raise and prepare the answers.
Session 2Keeping customers acquired through behavioural psychology
- Check that neuromarketing and behavioural psychology still works when volumes rise unexpectedly.
- Describe the buyer for behavioural psychology specifically enough to name who is excluded.
- Select channels for neuromarketing and behavioural psychology based on evidence, then cut the rest.
- Distinguish symptoms from causes when behavioural psychology underperforms.
Behavioural psychology: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Pricing behavioural psychology on value rather than cost
- Map the decision journey for neuromarketing and behavioural psychology and mark where the choice is actually made.
- Agree what will be standardised in behavioural psychology and what will not.
- Build the internal briefing that explains neuromarketing and behavioural psychology to those affected.
- Design the retention action triggered when a customer of behavioural psychology goes quiet.
Session 2Handling the objection to neuromarketing and behavioural psychology that ends most conversations
- Compare cost of acquisition against value in neuromarketing and behavioural psychology.
- Compare the cost of behavioural psychology with the cost of its absence.
- Agree the attribution model for neuromarketing and behavioural psychology and state its known limits.
- Review whether short-term tactics on behavioural psychology are damaging the brand.
Behavioural psychology: positioning and the honest claim
2 sessions · 8 pointsSession 1Choosing channels for behavioural psychology on evidence
- Record what was learned when neuromarketing and behavioural psychology did not go as planned.
- Name a single owner for each element of behavioural psychology.
- Test creative for neuromarketing and behavioural psychology at small scale before full commitment.
- Set escalation thresholds for behavioural psychology that work out of hours.
Session 2Keeping behavioural psychology alive after the initial push
- Measure lifetime value from neuromarketing and behavioural psychology, not just first purchase.
- Draft the minimum viable go-to-market plan for behavioural psychology.
- Choose the next segment for neuromarketing and behavioural psychology and state why it is next.
- Prepare the response for the most likely failure in behavioural psychology.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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