Manage communication with regulators and officials about charitable media partnerships.
Designing Media Partnership Strategies with Charitable Bodies
A concise, decision-focused programme covering charitable media partnerships end to end.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about charitable media partnerships from the news unless you reach them first. Journalists covering the wider communications and media practice agenda are working to a deadline you do not control. Discussion is anchored to worked examples of this strand of communications and media practice rather than to abstract argument. Practitioner evidence points the same way: charitable media partnerships improves fastest where responsibility for it is named and owned. It is pitched for practitioners with responsibility for this part of communications and media practice, not for observers of it. They leave able to brief senior management on this aspect of communications and media practice in terms that support a decision. The programme takes participants through charitable media partnerships end to end, from framing the problem to closing it out. What blocks progress on the practice within communications and media practice is usually unclear ownership rather than unclear intent. The final module sets out how progress on this aspect of communications and media practice will be evidenced six months later.
Expected Learning Outcomes
Agree the first three actions on charitable media partnerships that will be taken on returning to work.
Establish escalation routes for charitable media partnerships that work outside normal hours.
Protect the personal reputation of leaders associated with charitable media partnerships.
Build a concise communications plan for charitable media partnerships that colleagues can follow without further explanation.
Prepare the apology or acknowledgement for charitable media partnerships that is credible.
Coordinate messaging on charitable media partnerships across markets and languages.
Who Should Attend
Community relations staff engaging stakeholders about charitable media partnerships.
Government relations and public affairs officers covering charitable media partnerships.
Planning staff whose forecasts and budgets are affected by charitable media partnerships.
Crisis management team members with a role in charitable media partnerships.
Internal communications staff explaining charitable media partnerships to employees.
Compliance and governance staff whose remit includes charitable media partnerships.
Course Modules
Charitable media partnerships: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Reviewing charitable media partnerships when nothing has gone wrong
- Anticipate the objections charitable media partnerships will raise and prepare the answers.
- Check that charitable media partnerships still works when volumes rise unexpectedly.
- Rehearse the briefing on charitable media partnerships that would follow an incident.
- Build a stakeholder map for charitable media partnerships and the message each needs.
Session 2The hard cases in charitable media partnerships and how to reason about them
- Check communication on charitable media partnerships against legal and regulatory constraint.
- Record what was learned when charitable media partnerships did not go as planned.
- Agree who signs off statements on charitable media partnerships outside working hours.
- Draft the minimum viable communications plan for charitable media partnerships.
Charitable media partnerships: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Telling staff about charitable media partnerships before the press does
- Decide in advance when to correct misinformation about charitable media partnerships and when not to.
- Define what success in communicating charitable media partnerships looks like, numerically.
- Rank the weaknesses in charitable media partnerships by consequence rather than by ease of fixing.
- Identify where judgement in charitable media partnerships is legitimate and where it is not.
Session 2Coordinating charitable media partnerships across markets and languages
- Agree what will be standardised in charitable media partnerships and what will not.
- Identify the journalists who actually cover charitable media partnerships and what they need.
- Plan the recovery sequence after a reputational event involving charitable media partnerships.
- Establish what evidence demonstrates charitable media partnerships is under control.
Charitable media partnerships: message architecture and discipline
2 sessions · 8 pointsSession 1The three messages on charitable media partnerships you will not move from
- Review whether coverage of charitable media partnerships changed anything that matters.
- Review whether charitable media partnerships is aligned with the objectives of the communications function.
- Sequence internal notification about charitable media partnerships ahead of external release.
- Write the three key messages on charitable media partnerships and test them against hard questions.
Session 2Answering the hostile question about charitable media partnerships
- Name the crisis roles for charitable media partnerships and confirm authority to speak.
- Prepare the holding statement for charitable media partnerships in advance.
- Localise messaging on charitable media partnerships without fragmenting it.
- Test the procedure for charitable media partnerships against a realistic scenario.
Charitable media partnerships: media relations and the working journalist
2 sessions · 8 pointsSession 1Keeping charitable media partnerships alive after the initial push
- Archive every statement issued on charitable media partnerships with date and approver.
- Arrange the handover of charitable media partnerships so capability survives staff changes.
- Name a single owner for each element of charitable media partnerships.
- Rehearse the hostile interview on charitable media partnerships with a real challenger.
Session 2Who decides what during a crisis involving charitable media partnerships
- Debrief after each significant episode involving charitable media partnerships.
- Set out the decisions in charitable media partnerships that require sign-off and by whom.
- Build the competence framework that supports charitable media partnerships.
- Check that records of charitable media partnerships answer the questions likely to be asked.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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