Design the customer journey for brand media crisis management across the touchpoints that actually influence the decision.
Designing Media Crisis Management Strategies for the Brand
Build a working method for brand media crisis management that stands up to scrutiny and survives daily pressure.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Attribution in brand media crisis management is imperfect; that is not a reason to stop measuring it. Buyers now complete much of their decision on crisis management before speaking to anyone. Benchmarking exercises repeatedly place the marketing and commercial practice capability among the areas with the widest performance spread. It is designed for mixed groups, so that brand media crisis management is examined from more than one functional angle. Sessions alternate between guided analysis of the practice within marketing and commercial practice and supervised application. They gain the ability to sequence improvements to crisis management in an order their organisation can absorb. Buying a tool rarely fixes brand media crisis management; the underlying capability has to be built internally first. It establishes a shared vocabulary for crisis management so that teams can disagree productively about it. The final session converts the week's work on the wider marketing and commercial practice agenda into commitments with owners and dates.
Expected Learning Outcomes
Build a register of the risks attaching to crisis management and keep it current.
Build the content that moves a buyer through brand media crisis management rather than merely informing them.
Set measurable objectives for crisis management tied to revenue rather than reach.
Draw practical lessons from failures in brand media crisis management without assigning blame that suppresses reporting.
Align marketing and sales handover within crisis management so leads are not lost.
Establish what evidence would demonstrate that brand media crisis management is under control.
Who Should Attend
Customer experience managers improving brand media crisis management.
Founders and owner-managers running crisis management personally.
Brand and communications specialists shaping brand media crisis management.
Technical staff being prepared for supervisory responsibility over crisis management.
Retail and channel managers executing brand media crisis management in the field.
Public sector officials applying crisis management within a regulated framework.
Course Modules
Brand media crisis management: channels, content and creative
2 sessions · 8 pointsSession 1Qualifying out of brand media crisis management early and without guilt
- Script the three most common objections in brand media crisis management and the responses.
- Draft the minimum viable go-to-market plan for crisis management.
- Establish who is informed, consulted and accountable in brand media crisis management.
- Set escalation thresholds for crisis management that work out of hours.
Session 2The paperwork for crisis management that is actually needed
- Identify single points of dependency in brand media crisis management and reduce them.
- Check that crisis management still works when volumes rise unexpectedly.
- Define qualification criteria that disqualify quickly in brand media crisis management.
- Choose the next segment for crisis management and state why it is next.
Crisis management: qualification and pipeline discipline
2 sessions · 8 pointsSession 1The handover between marketing and sales in crisis management
- Benchmark the organisation's brand media crisis management against comparable operations.
- Name a single owner for each element of crisis management.
- Review whether short-term tactics on brand media crisis management are damaging the brand.
- Agree the attribution model for crisis management and state its known limits.
Session 2Defining the audience for crisis management narrowly enough to matter
- Close out actions on brand media crisis management rather than leaving them open indefinitely.
- Measure lifetime value from crisis management, not just first purchase.
- Remove steps in brand media crisis management that add effort without adding assurance.
- Define acceptance criteria for crisis management in advance.
Crisis management: objection handling and negotiation
2 sessions · 8 pointsSession 1Testing the message on crisis management before spending
- Set objectives for brand media crisis management in revenue terms with a timeframe.
- Define the handover point between marketing and sales in crisis management.
- Build the content that answers the buyer's real question about brand media crisis management.
- Confirm that reporting on crisis management reaches the people who can act.
Session 2Escalation and decision rights in brand media crisis management
- Set out how exceptions to brand media crisis management are requested and approved.
- Write the positioning claim for crisis management and test whether a competitor could say it too.
- Map the decision journey for brand media crisis management and mark where the choice is actually made.
- Establish what evidence demonstrates crisis management is under control.
Crisis management: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Measuring crisis management when attribution is imperfect
- Build the report on brand media crisis management that answers whether to spend more or less.
- Set the review interval for crisis management and who attends.
- Compare cost of acquisition against value in brand media crisis management.
- Set the discount authority for crisis management and require justification.
Session 2Reviewing crisis management when nothing has gone wrong
- Assign responsibility for keeping documentation of brand media crisis management current.
- Document the sales process for crisis management so a new joiner can follow it.
- Describe the buyer for brand media crisis management specifically enough to name who is excluded.
- Agree what will be standardised in crisis management and what will not.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.