Agree the first three actions on health facility media communication that will be taken on returning to work.
Designing Media Communication Strategies for Health Facilities
Turn health facility media communication from a stated policy into a practice your organisation can evidence.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering health facility media communication are working to a deadline you do not control. Silence during a crisis involving media communication is itself a statement. Where the communications and media practice capability is measured, it improves; where it is only discussed, it drifts. The material serves both public bodies and commercial organisations dealing with health facility media communication. It concentrates on the parts of this area of communications and media practice that determine outcomes and treats the rest proportionately. Improvement in media communication stalls when it depends on one capable individual rather than a defined method. The outcome is a practitioner who can hold a position on health facility media communication and revise it on evidence. Work is grounded in real cases drawn from media communication, which each participant adapts to conditions in their own organisation. The programme closes with an action plan for the communications and media practice discipline that each participant writes for their own organisation.
Expected Learning Outcomes
Align communication on media communication with legal and regulatory constraints.
Build a register of the risks attaching to health facility media communication and keep it current.
Design the digital and social response protocol for media communication.
Build relationships with media covering health facility media communication before you need them.
Test the organisation's response to media communication under conditions that are less than ideal.
Design the crisis response plan for health facility media communication with named roles and pre-agreed authority.
Who Should Attend
Spokespeople and executives who speak publicly about health facility media communication.
Public relations and communications managers responsible for media communication.
Technical staff being prepared for supervisory responsibility over health facility media communication.
Crisis management team members with a role in media communication.
Government relations and public affairs officers covering health facility media communication.
Specialists advising senior management on media communication.
Course Modules
Health facility media communication: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Correcting a false story about health facility media communication without amplifying it
- Prepare the holding statement for health facility media communication in advance.
- Compare the cost of media communication with the cost of its absence.
- Assign responsibility for keeping documentation of health facility media communication current.
- Name a single owner for each element of media communication.
Session 2Monitoring media communication in time to act
- Draft materials on health facility media communication that need no rewriting to be published.
- Verify six months later that changes to media communication have held.
- Localise messaging on health facility media communication without fragmenting it.
- Build the internal briefing that explains media communication to those affected.
Media communication: measurement beyond coverage volume
2 sessions · 8 pointsSession 1What has to be agreed before work on media communication starts
- Write the three key messages on health facility media communication and test them against hard questions.
- Check communication on media communication against legal and regulatory constraint.
- Prepare the acknowledgement for health facility media communication that does not evade responsibility.
- Agree who signs off statements on media communication outside working hours.
Session 2Coordinating media communication across markets and languages
- Review whether health facility media communication is aligned with the objectives of the communications function.
- Record the rationale for each significant choice made about media communication.
- Plan the recovery sequence after a reputational event involving health facility media communication.
- Plan the sequence in which improvements to media communication will be introduced.
Media communication: internal audiences and sequencing
2 sessions · 8 pointsSession 1Telling staff about media communication before the press does
- Define what success in communicating health facility media communication looks like, numerically.
- Sequence internal notification about media communication ahead of external release.
- Debrief after each significant episode involving health facility media communication.
- Build a stakeholder map for media communication and the message each needs.
Session 2The paperwork for health facility media communication that is actually needed
- Prepare the summary of health facility media communication that senior management will read.
- Decide in advance when to correct misinformation about media communication and when not to.
- Review whether coverage of health facility media communication changed anything that matters.
- Draft the minimum viable communications plan for media communication.
Media communication: media relations and the working journalist
2 sessions · 8 pointsSession 1Building lasting competence in media communication
- Define the trigger that would require health facility media communication to be redesigned.
- Rehearse the hostile interview on media communication with a real challenger.
- Decide what will be stopped to create capacity for health facility media communication.
- Rehearse the briefing on media communication that would follow an incident.
Session 2Who decides what during a crisis involving media communication
- Rank the weaknesses in health facility media communication by consequence rather than by ease of fixing.
- Establish the boundary of media communication and record what sits outside it.
- Establish what evidence demonstrates health facility media communication is under control.
- Identify the journalists who actually cover media communication and what they need.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.