Handle objections in international pricing strategy without conceding position immediately.
Designing Marketing Pricing Strategies Across International Markets
A structured, applied course in international pricing strategy — designed to be used the week you return.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Discounting solves a problem in international pricing strategy today and creates a larger one next quarter. A message about this aspect of marketing and commercial practice that tries to reach everyone reaches nobody. Applied research in marketing and commercial practice consistently shows that early structure around this part of marketing and commercial practice reduces downstream rework. The programme takes participants through international pricing strategy end to end, from framing the problem to closing it out. The programme suits teams tackling this area of marketing and commercial practice together as readily as individuals attending alone. The result is the confidence to make and defend decisions about the marketing and commercial practice capability under scrutiny. The programme uses small-group work so that each participant's treatment of international pricing strategy is examined, not just described. Plans for this area of marketing and commercial practice often fail at the handover point between functions. The closing exercise tests whether the participant's plan for the marketing and commercial practice capability survives a hostile question.
Expected Learning Outcomes
Test the organisation's response to international pricing strategy under conditions that are less than ideal.
Set the minimum documentation for international pricing strategy that is genuinely necessary, and stop there.
Define the audience for international pricing strategy precisely enough to exclude people.
Set a realistic target state for international pricing strategy and a defensible route to it.
Build the content that moves a buyer through international pricing strategy rather than merely informing them.
Design the customer journey for international pricing strategy across the touchpoints that actually influence the decision.
Who Should Attend
Product managers whose proposition depends on international pricing strategy.
Sales managers leading teams that deliver international pricing strategy.
Agency and consultancy staff supporting clients on international pricing strategy.
Business development managers pursuing opportunities in international pricing strategy.
Managers with direct responsibility for international pricing strategy within the commercial team.
Analysts producing the data on which decisions about international pricing strategy rest.
Course Modules
International pricing strategy: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1The handover between marketing and sales in international pricing strategy
- Collect evidence on the present handling of international pricing strategy before proposing changes.
- Check that international pricing strategy still works when volumes rise unexpectedly.
- Describe the buyer for international pricing strategy specifically enough to name who is excluded.
- Set out the decisions in international pricing strategy that require sign-off and by whom.
Session 2Reading the current state of international pricing strategy honestly
- Decide what will be stopped to create capacity for international pricing strategy.
- Draft the minimum viable go-to-market plan for international pricing strategy.
- Rank the weaknesses in international pricing strategy by consequence rather than by ease of fixing.
- Prepare the summary of international pricing strategy that senior management will read.
International pricing strategy: the customer journey and decision points
2 sessions · 8 pointsSession 1Building the method for international pricing strategy step by step
- Choose the next segment for international pricing strategy and state why it is next.
- Set objectives for international pricing strategy in revenue terms with a timeframe.
- Measure lifetime value from international pricing strategy, not just first purchase.
- Build the report on international pricing strategy that answers whether to spend more or less.
Session 2What has to be agreed before work on international pricing strategy starts
- Script the three most common objections in international pricing strategy and the responses.
- Compare cost of acquisition against value in international pricing strategy.
- Define the handover point between marketing and sales in international pricing strategy.
- Design the retention action triggered when a customer of international pricing strategy goes quiet.
International pricing strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Protecting the brand while hitting targets on international pricing strategy
- Set escalation thresholds for international pricing strategy that work out of hours.
- Define qualification criteria that disqualify quickly in international pricing strategy.
- Reduce the variation in how international pricing strategy is carried out between teams.
- Map the decision journey for international pricing strategy and mark where the choice is actually made.
Session 2The claim about international pricing strategy competitors cannot copy
- Establish who is informed, consulted and accountable in international pricing strategy.
- Test creative for international pricing strategy at small scale before full commitment.
- Set the discount authority for international pricing strategy and require justification.
- Identify where judgement in international pricing strategy is legitimate and where it is not.
International pricing strategy: channels, content and creative
2 sessions · 8 pointsSession 1Keeping customers acquired through international pricing strategy
- Agree the indicators that will show whether international pricing strategy is improving.
- Select channels for international pricing strategy based on evidence, then cut the rest.
- Review whether short-term tactics on international pricing strategy are damaging the brand.
- Benchmark the organisation's international pricing strategy against comparable operations.
Session 2Where the buyer actually decides on international pricing strategy
- Check that records of international pricing strategy answer the questions likely to be asked.
- Structure pricing for international pricing strategy against perceived value.
- Set the review interval for international pricing strategy and who attends.
- Rehearse the briefing on international pricing strategy that would follow an incident.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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