Set a realistic target state for digital marketing automation and a defensible route to it.
Designing Marketing Automation Strategies Across Digital Channels
A structured, applied course in digital marketing automation — designed to be used the week you return.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Technical debt in digital marketing automation is borrowed against future delivery capacity, at compound interest. The documentation for this part of technology and systems delivery is accurate only until the next release. Comparative studies of the technology and systems delivery discipline across sectors find the same handful of failure points recurring. The result is the confidence to make and defend decisions about digital marketing automation under scrutiny. The programme takes participants through this aspect of technology and systems delivery end to end, from framing the problem to closing it out. Progress on the practice within technology and systems delivery is usually lost in the gap between approval and execution. It is pitched for practitioners with responsibility for digital marketing automation, not for observers of it. Discussion is anchored to worked examples of this part of technology and systems delivery rather than to abstract argument. It closes by agreeing the smallest change to this strand of technology and systems delivery that would make a visible difference.
Expected Learning Outcomes
Reduce avoidable variation in how digital marketing automation is carried out across teams.
Assess and manage third-party and cloud dependencies in digital marketing automation.
Establish monitoring and alerting on digital marketing automation that reflects user experience.
Anticipate the objections that digital marketing automation will attract internally and answer them in advance.
Measure delivery and reliability of digital marketing automation with indicators teams trust.
Document digital marketing automation to the level a new engineer could operate it.
Who Should Attend
Network and communications engineers supporting digital marketing automation.
Vendor managers overseeing suppliers involved in digital marketing automation.
IT governance and audit staff reviewing digital marketing automation.
Operations staff who encounter the consequences of digital marketing automation directly.
IT managers and service owners responsible for digital marketing automation.
Officers preparing reports on digital marketing automation for boards or oversight committees.
Course Modules
Digital marketing automation: backup, recovery and continuity
2 sessions · 8 pointsSession 1Building lasting competence in digital marketing automation
- Confirm data retention and deletion rules applied within digital marketing automation.
- Set delivery and reliability indicators for digital marketing automation the team trusts.
- Record the technical debt in digital marketing automation and schedule repayment.
- State the availability and recovery objectives for digital marketing automation as numbers.
Session 2The decisions in digital marketing automation that cannot be delegated
- Write down the assumptions underpinning the approach to digital marketing automation.
- Identify single points of dependency in digital marketing automation and reduce them.
- Collect evidence on the present handling of digital marketing automation before proposing changes.
- Review logging on digital marketing automation for coverage and retention.
Digital marketing automation: documentation, support and handover
2 sessions · 8 pointsSession 1Monitoring digital marketing automation from the user's point of view
- Inventory third-party dependencies inside digital marketing automation and their update status.
- Reduce the variation in how digital marketing automation is carried out between teams.
- Assess the exit route from any cloud or vendor dependency in digital marketing automation.
- Configure alerting on digital marketing automation that reflects what users experience.
Session 2Running an incident on digital marketing automation calmly
- Build the competence framework that supports digital marketing automation.
- Set out how exceptions to digital marketing automation are requested and approved.
- Confirm every release of digital marketing automation can be rolled back within a defined time.
- Confirm that reporting on digital marketing automation reaches the people who can act.
Digital marketing automation: build, pipeline and release discipline
2 sessions · 8 pointsSession 1Making releases of digital marketing automation routine instead of risky
- Identify the data already collected that bears on digital marketing automation.
- Set the review interval for digital marketing automation and who attends.
- Confirm the support model and escalation path for digital marketing automation.
- Establish who is informed, consulted and accountable in digital marketing automation.
Session 2Sizing capacity for digital marketing automation on measured growth
- Test the failover for digital marketing automation rather than assuming it works.
- Document the runbook for digital marketing automation to the level a new engineer could use.
- Define the trigger that would require digital marketing automation to be redesigned.
- Run a load test on digital marketing automation at expected peak plus a margin.
Digital marketing automation: incident response and severity
2 sessions · 8 pointsSession 1Making digital marketing automation work when resources are constrained
- Establish what evidence demonstrates digital marketing automation is under control.
- Measure current load on digital marketing automation and project it forward twelve months.
- Restore a backup of digital marketing automation in a test environment and time it.
- Prepare the response for the most likely failure in digital marketing automation.
Session 2Setting availability and recovery targets for digital marketing automation honestly
- Rehearse the briefing on digital marketing automation that would follow an incident.
- Identify the single points of failure in digital marketing automation.
- Record the rationale for each significant choice made about digital marketing automation.
- Distinguish symptoms from causes when digital marketing automation underperforms.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.