Marketing and Sales

Designing Inventory Management Strategies to Improve Product Availability

A senior-level treatment of inventory availability management, focused on what changes outcomes.

  • 5training days
  • 4modules
  • 8sessions
  • 32topics
View packages and pricesCourse outline
Designing Inventory Management Strategies to Improve Product Availability
5days

About the programme

Course Overview

Buyers now complete much of their decision on inventory availability management before speaking to anyone. Attribution in this part of marketing and commercial practice is imperfect; that is not a reason to stop measuring it. What blocks progress on the marketing and commercial practice discipline is usually unclear ownership rather than unclear intent. The programme builds the judgement to know which parts of inventory availability management to standardise and which to leave flexible. Content is organised around the decisions practitioners actually face in the practice within marketing and commercial practice, not around theory headings. The method assumes participants will be challenged on their handling of this area of marketing and commercial practice and prepares them for it. The programme suits teams tackling inventory availability management together as readily as individuals attending alone. Benchmarking exercises repeatedly place this aspect of marketing and commercial practice among the areas with the widest performance spread. Participants leave with a plan for the wider marketing and commercial practice agenda sized to what their organisation can realistically absorb.

Expected Learning Outcomes

  • Handle objections in inventory availability management without conceding position immediately.

  • Build the reporting on inventory availability management that supports a spending decision.

  • Set the attribution model for inventory availability management and understand its limits.

  • Assess the current state of inventory availability management against a structured set of criteria rather than impressions.

  • Translate policy on inventory availability management into procedures that hold up under day-to-day pressure.

  • Estimate what inventory availability management costs to run properly, and what is lost when it is not.

  • Choose channels for inventory availability management on evidence of where the audience decides.

Who Should Attend

  • Retail and channel managers executing inventory availability management in the field.

  • Founders and owner-managers running inventory availability management personally.

  • Agency and consultancy staff supporting clients on inventory availability management.

  • Consultants and advisers supporting clients on inventory availability management.

  • Customer experience managers improving inventory availability management.

  • Project and programme managers whose delivery depends on inventory availability management.

Course Modules

Open any module to see its sessions and topics.

01

Inventory availability management: the customer journey and decision points

2 sessions · 8 points

Session 1Keeping customers acquired through inventory availability management

  • Build the report on inventory availability management that answers whether to spend more or less.
  • Document the sales process for inventory availability management so a new joiner can follow it.
  • Select channels for inventory availability management based on evidence, then cut the rest.
  • Identify single points of dependency in inventory availability management and reduce them.

Session 2Measuring inventory availability management when attribution is imperfect

  • Set out how exceptions to inventory availability management are requested and approved.
  • Compare the cost of inventory availability management with the cost of its absence.
  • Review whether short-term tactics on inventory availability management are damaging the brand.
  • Structure pricing for inventory availability management against perceived value.
02

Inventory availability management: positioning and the honest claim

2 sessions · 8 points

Session 1What to measure in inventory availability management and what to ignore

  • Confirm that reporting on inventory availability management reaches the people who can act.
  • Set objectives for inventory availability management in revenue terms with a timeframe.
  • Design the retention action triggered when a customer of inventory availability management goes quiet.
  • Close out actions on inventory availability management rather than leaving them open indefinitely.

Session 2Choosing channels for inventory availability management on evidence

  • Prepare the summary of inventory availability management that senior management will read.
  • Define qualification criteria that disqualify quickly in inventory availability management.
  • Prepare the response for the most likely failure in inventory availability management.
  • Compare cost of acquisition against value in inventory availability management.
03

Inventory availability management: measurement, attribution and honest reporting

2 sessions · 8 points

Session 1Building the method for inventory availability management step by step

  • Script the three most common objections in inventory availability management and the responses.
  • Anticipate the objections inventory availability management will raise and prepare the answers.
  • Establish what evidence demonstrates inventory availability management is under control.
  • Identify where judgement in inventory availability management is legitimate and where it is not.

Session 2The claim about inventory availability management competitors cannot copy

  • Test creative for inventory availability management at small scale before full commitment.
  • Map the decision journey for inventory availability management and mark where the choice is actually made.
  • Identify the data already collected that bears on inventory availability management.
  • Benchmark the organisation's inventory availability management against comparable operations.
04

Inventory availability management: channels, content and creative

2 sessions · 8 points

Session 1Pricing inventory availability management on value rather than cost

  • Establish the boundary of inventory availability management and record what sits outside it.
  • Build the content that answers the buyer's real question about inventory availability management.
  • Describe the buyer for inventory availability management specifically enough to name who is excluded.
  • Distinguish symptoms from causes when inventory availability management underperforms.

Session 2Reading the current state of inventory availability management honestly

  • Write down the assumptions underpinning the approach to inventory availability management.
  • Set the discount authority for inventory availability management and require justification.
  • Define the handover point between marketing and sales in inventory availability management.
  • Define acceptance criteria for inventory availability management in advance.

Choose the package that suits you

Silver Package

At least 3 people

USD1,250
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Gold Package

At least 3 people

USD1,850
  • 5-night stay in a 5-star hotel
  • Workshop or Program Participation
  • Airport Transfers
  • Customized Badge
  • Expert Mentorship (Private Sessions)
  • Supervision & Secretarial Services
  • Accredited Certificate of Participation
  • Complete Training Kit
  • Coffee Break
  • Closing Ceremony

Complete your registration

We will contact you within one business day to confirm.

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