Prepare spokespeople to handle hostile questioning on interactive media training content.
Designing Interactive Training Content for Media Handling Skills
Develop the judgement and the documentation needed to run interactive media training content properly.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Journalists covering interactive media training content are working to a deadline you do not control. Internal audiences learn about training content from the news unless you reach them first. The professional literature on the wider communications and media practice agenda converges on a small set of controls that reliably work. Sessions alternate between guided analysis of interactive media training content and supervised application. Participants take away a working set of documents supporting the communications and media practice capability, ready to be adapted internally. It is pitched for practitioners with responsibility for training content, not for observers of it. Progress on interactive media training content is usually lost in the gap between approval and execution. Content is organised around the decisions practitioners actually face in training content, not around theory headings. The final session converts the week's work on this aspect of communications and media practice into commitments with owners and dates.
Expected Learning Outcomes
Define the key messages for training content and hold to them under pressure.
Protect the personal reputation of leaders associated with interactive media training content.
Document decisions about training content in a form that remains useful after the people change.
Align communication on interactive media training content with legal and regulatory constraints.
Design a practical operating method for training content that fits the organisation's size and maturity.
Review contracts and agreements for the obligations they create around interactive media training content.
Who Should Attend
Internal communications staff explaining interactive media training content to employees.
Journalists and editors working on stories involving training content.
Investor relations officers communicating interactive media training content to markets.
Managers with direct responsibility for training content within the communications function.
Crisis management team members with a role in interactive media training content.
Business partners who must understand training content well enough to challenge it.
Course Modules
Interactive media training content: media relations and the working journalist
2 sessions · 8 pointsSession 1Answering the hostile question about interactive media training content
- Rehearse the hostile interview on interactive media training content with a real challenger.
- Arrange the handover of training content so capability survives staff changes.
- Prepare the holding statement for interactive media training content in advance.
- Anticipate the objections training content will raise and prepare the answers.
Session 2Who answers for training content, and to whom
- Archive every statement issued on interactive media training content with date and approver.
- Agree who signs off statements on training content outside working hours.
- Build a stakeholder map for interactive media training content and the message each needs.
- Define acceptance criteria for training content in advance.
Training content: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Who decides what during a crisis involving training content
- Assign responsibility for keeping documentation of interactive media training content current.
- Define what success in communicating training content looks like, numerically.
- Prepare the acknowledgement for interactive media training content that does not evade responsibility.
- Agree the indicators that will show whether training content is improving.
Session 2Coordinating training content across markets and languages
- Debrief after each significant episode involving interactive media training content.
- Plan the recovery sequence after a reputational event involving training content.
- Confirm that those complying with interactive media training content understand why it exists.
- Draft materials on training content that need no rewriting to be published.
Training content: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1The hard cases in training content and how to reason about them
- Identify the journalists who actually cover interactive media training content and what they need.
- Confirm that contractual obligations around training content are understood.
- Build the internal briefing that explains interactive media training content to those affected.
- Prepare the summary of training content that senior management will read.
Session 2Testing interactive media training content before relying on it
- Localise messaging on interactive media training content without fragmenting it.
- Establish what evidence demonstrates training content is under control.
- Define the trigger that would require interactive media training content to be redesigned.
- Set out how exceptions to training content are requested and approved.
Training content: materials a journalist can actually use
2 sessions · 8 pointsSession 1Correcting a false story about training content without amplifying it
- Write the three key messages on interactive media training content and test them against hard questions.
- Remove steps in training content that add effort without adding assurance.
- Check communication on interactive media training content against legal and regulatory constraint.
- Confirm that reporting on training content reaches the people who can act.
Session 2Rebuilding trust after training content
- Set the response time target for enquiries about interactive media training content.
- Sequence internal notification about training content ahead of external release.
- Test the procedure for interactive media training content against a realistic scenario.
- Rehearse the briefing on training content that would follow an incident.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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