Sequence internal and external communication about media analysis dashboards correctly.
Designing Interactive Dashboards for Media Coverage Analysis
A practical programme in media analysis dashboards for professionals who are accountable for results, not just awareness.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in media analysis dashboards is spent quickly and rebuilt slowly. Silence during a crisis involving this part of communications and media practice is itself a statement. Participants come from operational and oversight roles, and both perspectives on this aspect of communications and media practice are used deliberately. The course gives participants a defensible structure for media analysis dashboards and the judgement to adapt it. The outcome is a practitioner who can hold a position on this area of communications and media practice and revise it on evidence. Comparative studies of this aspect of communications and media practice across sectors find the same handful of failure points recurring. Improvement in media analysis dashboards stalls when it depends on one capable individual rather than a defined method. Participants apply the communications and media practice capability to their own communications function throughout, so the output is directly usable. The final session converts the week's work on the practice within communications and media practice into commitments with owners and dates.
Expected Learning Outcomes
Diagnose whether a problem in media analysis dashboards is one of design, resourcing or discipline.
Build relationships with media covering media analysis dashboards before you need them.
Review contracts and agreements for the obligations they create around media analysis dashboards.
Apply a repeatable review cycle to media analysis dashboards and act on what it produces.
Correct misinformation about media analysis dashboards without amplifying it.
Protect the personal reputation of leaders associated with media analysis dashboards.
Who Should Attend
Digital and social media managers handling media analysis dashboards online.
Content producers creating material about media analysis dashboards.
Business partners who must understand media analysis dashboards well enough to challenge it.
Managers with direct responsibility for media analysis dashboards within the communications function.
Internal communications staff explaining media analysis dashboards to employees.
Marketing staff coordinating with communications on media analysis dashboards.
Course Modules
Media analysis dashboards: internal audiences and sequencing
2 sessions · 8 pointsSession 1Monitoring media analysis dashboards in time to act
- Localise messaging on media analysis dashboards without fragmenting it.
- Prepare the acknowledgement for media analysis dashboards that does not evade responsibility.
- Agree who signs off statements on media analysis dashboards outside working hours.
- Set escalation thresholds for media analysis dashboards that work out of hours.
Session 2Moving media analysis dashboards from approval to execution
- Benchmark the organisation's media analysis dashboards against comparable operations.
- Name a single owner for each element of media analysis dashboards.
- Name the crisis roles for media analysis dashboards and confirm authority to speak.
- Confirm that contractual obligations around media analysis dashboards are understood.
Media analysis dashboards: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Rebuilding trust after media analysis dashboards
- Agree what will be standardised in media analysis dashboards and what will not.
- Sequence internal notification about media analysis dashboards ahead of external release.
- Identify the data already collected that bears on media analysis dashboards.
- Archive every statement issued on media analysis dashboards with date and approver.
Session 2Writing on media analysis dashboards so a journalist can publish it
- Verify six months later that changes to media analysis dashboards have held.
- Define what success in communicating media analysis dashboards looks like, numerically.
- Prepare the holding statement for media analysis dashboards in advance.
- Set out the decisions in media analysis dashboards that require sign-off and by whom.
Media analysis dashboards: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1The hard cases in media analysis dashboards and how to reason about them
- Check communication on media analysis dashboards against legal and regulatory constraint.
- Debrief after each significant episode involving media analysis dashboards.
- Rank the weaknesses in media analysis dashboards by consequence rather than by ease of fixing.
- Establish the boundary of media analysis dashboards and record what sits outside it.
Session 2Measuring communication on media analysis dashboards beyond clippings
- Record what was learned when media analysis dashboards did not go as planned.
- Establish who is informed, consulted and accountable in media analysis dashboards.
- Plan the recovery sequence after a reputational event involving media analysis dashboards.
- Identify the journalists who actually cover media analysis dashboards and what they need.
Media analysis dashboards: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Building the method for media analysis dashboards step by step
- Rehearse the hostile interview on media analysis dashboards with a real challenger.
- Define the trigger that would require media analysis dashboards to be redesigned.
- Set the response time target for enquiries about media analysis dashboards.
- Test the procedure for media analysis dashboards against a realistic scenario.
Session 2Building media relationships on media analysis dashboards before you need them
- Prepare the summary of media analysis dashboards that senior management will read.
- Write the three key messages on media analysis dashboards and test them against hard questions.
- Review whether coverage of media analysis dashboards changed anything that matters.
- Compare the cost of media analysis dashboards with the cost of its absence.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.