Set measurable objectives for explainer video strategy tied to revenue rather than reach.
Designing Explainer Video Strategies for Complex Products
A senior-level treatment of explainer video strategy, focused on what changes outcomes.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Discounting solves a problem in explainer video strategy today and creates a larger one next quarter. Buyers now complete much of their decision on this aspect of marketing and commercial practice before speaking to anyone. Plans for this part of marketing and commercial practice often fail at the handover point between functions. The programme takes participants through explainer video strategy end to end, from framing the problem to closing it out. Participants develop a defensible line of reasoning for the choices they make about the wider marketing and commercial practice agenda. The professional literature on this area of marketing and commercial practice converges on a small set of controls that reliably work. It is designed for mixed groups, so that explainer video strategy is examined from more than one functional angle. Participants test their assumptions about this part of marketing and commercial practice against scenarios designed to break weak ones. The programme ends where implementation begins, with this area of marketing and commercial practice broken into steps someone can start on Monday.
Expected Learning Outcomes
Align explainer video strategy with the wider objectives of the commercial team rather than optimising it in isolation.
Design the retention and win-back approach for explainer video strategy.
Build the reporting on explainer video strategy that supports a spending decision.
Build a register of the risks attaching to explainer video strategy and keep it current.
Design a practical operating method for explainer video strategy that fits the organisation's size and maturity.
Build the content that moves a buyer through explainer video strategy rather than merely informing them.
Who Should Attend
Brand and communications specialists shaping explainer video strategy.
Experienced practitioners formalising an approach to explainer video strategy that has grown up informally.
Digital marketing specialists executing explainer video strategy.
Product managers whose proposition depends on explainer video strategy.
Customer experience managers improving explainer video strategy.
Technical staff being prepared for supervisory responsibility over explainer video strategy.
Course Modules
Explainer video strategy: the customer journey and decision points
2 sessions · 8 pointsSession 1What has to be agreed before work on explainer video strategy starts
- Design the retention action triggered when a customer of explainer video strategy goes quiet.
- Confirm that contractual obligations around explainer video strategy are understood.
- Define the trigger that would require explainer video strategy to be redesigned.
- Collect evidence on the present handling of explainer video strategy before proposing changes.
Session 2Protecting the brand while hitting targets on explainer video strategy
- Structure pricing for explainer video strategy against perceived value.
- Agree what will be standardised in explainer video strategy and what will not.
- Map the handovers in explainer video strategy between functions and secure them.
- Draft the minimum viable go-to-market plan for explainer video strategy.
Explainer video strategy: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Moving explainer video strategy from approval to execution
- Choose the next segment for explainer video strategy and state why it is next.
- Arrange the handover of explainer video strategy so capability survives staff changes.
- Document the sales process for explainer video strategy so a new joiner can follow it.
- Define the handover point between marketing and sales in explainer video strategy.
Session 2The claim about explainer video strategy competitors cannot copy
- Benchmark the organisation's explainer video strategy against comparable operations.
- Test the procedure for explainer video strategy against a realistic scenario.
- Test creative for explainer video strategy at small scale before full commitment.
- Set the discount authority for explainer video strategy and require justification.
Explainer video strategy: pricing, value and discount control
2 sessions · 8 pointsSession 1Pricing explainer video strategy on value rather than cost
- Identify the data already collected that bears on explainer video strategy.
- Agree the attribution model for explainer video strategy and state its known limits.
- Prepare the response for the most likely failure in explainer video strategy.
- Assign responsibility for keeping documentation of explainer video strategy current.
Session 2Choosing channels for explainer video strategy on evidence
- Write the positioning claim for explainer video strategy and test whether a competitor could say it too.
- Set objectives for explainer video strategy in revenue terms with a timeframe.
- Record the rationale for each significant choice made about explainer video strategy.
- Name a single owner for each element of explainer video strategy.
Explainer video strategy: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1Reading the current state of explainer video strategy honestly
- Review whether short-term tactics on explainer video strategy are damaging the brand.
- Describe the buyer for explainer video strategy specifically enough to name who is excluded.
- Compare cost of acquisition against value in explainer video strategy.
- Identify where judgement in explainer video strategy is legitimate and where it is not.
Session 2Handling the objection to explainer video strategy that ends most conversations
- Remove steps in explainer video strategy that add effort without adding assurance.
- Map the decision journey for explainer video strategy and mark where the choice is actually made.
- Define qualification criteria that disqualify quickly in explainer video strategy.
- Script the three most common objections in explainer video strategy and the responses.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.