Silence during a crisis involving radio talk programme design is itself a statement. The first version of a story about programme design tends to become the reference version. The programme suits teams tackling the practice within communications and media practice together as readily as individuals attending alone. The programme uses small-group work so that each participant's treatment of radio talk programme design is examined, not just described. Post-incident reviews keep identifying weaknesses in this strand of communications and media practice that were visible long before the incident. The programme converts programme design from an area of general awareness into a set of repeatable practices. Teams frequently over-invest in documenting radio talk programme design and under-invest in testing it. Participants take away a working set of documents supporting programme design, ready to be adapted internally. It ends with a prioritised list of changes to the practice within communications and media practice that the participant is prepared to defend internally.
Expected Learning Outcomes
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Build a register of the risks attaching to radio talk programme design and keep it current.
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Manage communication with regulators and officials about programme design.
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Establish escalation routes for radio talk programme design that work outside normal hours.
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Build community and stakeholder engagement around programme design.
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Monitor sentiment and coverage relating to radio talk programme design in useful time.
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Assign clear ownership for each element of programme design across the functions involved.
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Protect the personal reputation of leaders associated with radio talk programme design.
Who Should Attend
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Anyone whose accountability for radio talk programme design exceeds their current formal training in it.
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Government relations and public affairs officers covering programme design.
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Newly appointed managers taking on radio talk programme design for the first time.
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Internal communications staff explaining programme design to employees.
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Spokespeople and executives who speak publicly about radio talk programme design.
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Digital and social media managers handling programme design online.
Course Modules
Open any module to see its sessions and topics.
01
Radio talk programme design: misinformation, correction and restraint
2 sessions · 8 points
Session 1Rebuilding trust after radio talk programme design
Establish what evidence demonstrates radio talk programme design is under control.
Configure monitoring that flags coverage of programme design within the hour.
Record what was learned when radio talk programme design did not go as planned.
Draft the minimum viable communications plan for programme design.
Session 2Reviewing programme design when nothing has gone wrong
Verify six months later that changes to radio talk programme design have held.
Agree what will be standardised in programme design and what will not.
Distinguish symptoms from causes when radio talk programme design underperforms.
Plan the recovery sequence after a reputational event involving programme design.
02
Programme design: materials a journalist can actually use
2 sessions · 8 points
Session 1Getting other functions to support programme design
Sequence internal notification about radio talk programme design ahead of external release.
Rehearse the hostile interview on programme design with a real challenger.
Check communication on radio talk programme design against legal and regulatory constraint.
Agree the indicators that will show whether programme design is improving.
Session 2Correcting a false story about programme design without amplifying it
Check that radio talk programme design still works when volumes rise unexpectedly.
Identify where judgement in programme design is legitimate and where it is not.
Name a single owner for each element of radio talk programme design.
Write the three key messages on programme design and test them against hard questions.
03
Programme design: spokesperson skill under hostile questioning
2 sessions · 8 points
Session 1Who decides what during a crisis involving programme design
Name the crisis roles for radio talk programme design and confirm authority to speak.
Review whether programme design is aligned with the objectives of the communications function.
Build a stakeholder map for radio talk programme design and the message each needs.
Draft materials on programme design that need no rewriting to be published.
Session 2Coordinating radio talk programme design across markets and languages
Prepare the holding statement for radio talk programme design in advance.
Build the internal briefing that explains programme design to those affected.
Prepare the acknowledgement for radio talk programme design that does not evade responsibility.
Archive every statement issued on programme design with date and approver.
