Measure the effect of communication on international media partnerships beyond volume of coverage.
Designing Cross-Border International Media Partnership Strategies
A working programme in international media partnerships for managers who have to deliver with existing resources.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when international media partnerships is mishandled. Silence during a crisis involving this strand of communications and media practice is itself a statement. The result is the confidence to make and defend decisions about this part of communications and media practice under scrutiny. It is pitched for practitioners with responsibility for international media partnerships, not for observers of it. It treats the communications and media practice capability as an operating discipline and equips participants to run it as one. Teams frequently over-invest in documenting the practice within communications and media practice and under-invest in testing it. Cases are chosen to expose the trade-offs in international media partnerships rather than to illustrate ideal conditions. Comparative studies of this part of communications and media practice across sectors find the same handful of failure points recurring. The course ends by identifying what the participant will stop doing to make this strand of communications and media practice sustainable.
Expected Learning Outcomes
Prepare spokespeople to handle hostile questioning on international media partnerships.
Document decisions about international media partnerships in a form that remains useful after the people change.
Verify that improvements to international media partnerships have held six months after they were introduced.
Build the archive and record of communication on international media partnerships.
Set a realistic target state for international media partnerships and a defensible route to it.
Manage communication with regulators and officials about international media partnerships.
Who Should Attend
Investor relations officers communicating international media partnerships to markets.
Those responsible for briefing external stakeholders on international media partnerships.
Spokespeople and executives who speak publicly about international media partnerships.
Marketing staff coordinating with communications on international media partnerships.
Community relations staff engaging stakeholders about international media partnerships.
Planning staff whose forecasts and budgets are affected by international media partnerships.
Course Modules
International media partnerships: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1The paperwork for international media partnerships that is actually needed
- Write down the assumptions underpinning the approach to international media partnerships.
- Archive every statement issued on international media partnerships with date and approver.
- Set out the decisions in international media partnerships that require sign-off and by whom.
- Draft the minimum viable communications plan for international media partnerships.
Session 2The three messages on international media partnerships you will not move from
- Agree who signs off statements on international media partnerships outside working hours.
- Prepare the holding statement for international media partnerships in advance.
- Confirm that contractual obligations around international media partnerships are understood.
- Define what success in communicating international media partnerships looks like, numerically.
International media partnerships: materials a journalist can actually use
2 sessions · 8 pointsSession 1Who decides what during a crisis involving international media partnerships
- Record what was learned when international media partnerships did not go as planned.
- Agree the smallest change to international media partnerships that would be visibly useful.
- Build the internal briefing that explains international media partnerships to those affected.
- Localise messaging on international media partnerships without fragmenting it.
Session 2Building media relationships on international media partnerships before you need them
- Set the response time target for enquiries about international media partnerships.
- Define the trigger that would require international media partnerships to be redesigned.
- Benchmark the organisation's international media partnerships against comparable operations.
- Plan the sequence in which improvements to international media partnerships will be introduced.
International media partnerships: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Reviewing international media partnerships when nothing has gone wrong
- Decide what will be stopped to create capacity for international media partnerships.
- Set out how exceptions to international media partnerships are requested and approved.
- Plan the recovery sequence after a reputational event involving international media partnerships.
- Draft materials on international media partnerships that need no rewriting to be published.
Session 2Comparing international media partnerships with recognised practice
- Prepare the acknowledgement for international media partnerships that does not evade responsibility.
- Compare the cost of international media partnerships with the cost of its absence.
- Name the crisis roles for international media partnerships and confirm authority to speak.
- Agree the indicators that will show whether international media partnerships is improving.
International media partnerships: media relations and the working journalist
2 sessions · 8 pointsSession 1Writing on international media partnerships so a journalist can publish it
- Anticipate the objections international media partnerships will raise and prepare the answers.
- Build a stakeholder map for international media partnerships and the message each needs.
- Identify the journalists who actually cover international media partnerships and what they need.
- Rank the weaknesses in international media partnerships by consequence rather than by ease of fixing.
Session 2Apologising for international media partnerships credibly
- Review whether coverage of international media partnerships changed anything that matters.
- Write the three key messages on international media partnerships and test them against hard questions.
- Sequence internal notification about international media partnerships ahead of external release.
- Check communication on international media partnerships against legal and regulatory constraint.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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