Define the audience for influencer selection criteria precisely enough to exclude people.
Designing Criteria for Selecting Influencers Suited to the Brand
Move influencer selection criteria from general awareness to a repeatable, reviewable practice.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Buyers now complete much of their decision on influencer selection criteria before speaking to anyone. Activity in the marketing and commercial practice discipline is easy to generate and easy to mistake for progress. Organisations that document this area of marketing and commercial practice properly resolve disputes about it far more quickly. The programme suits teams tackling influencer selection criteria together as readily as individuals attending alone. The difficulty is not agreeing that the marketing and commercial practice discipline matters — it is deciding what to stop doing to make room for it. Participants take away a working set of documents supporting this part of marketing and commercial practice, ready to be adapted internally. The teaching approach is deliberately practical: participants build a go-to-market plan for influencer selection criteria as they go. It establishes a shared vocabulary for the marketing and commercial practice capability so that teams can disagree productively about it. Participants leave with a first-ninety-days plan for this strand of marketing and commercial practice rather than a set of notes.
Expected Learning Outcomes
Assess the current state of influencer selection criteria against a structured set of criteria rather than impressions.
Set measurable objectives for influencer selection criteria tied to revenue rather than reach.
Prepare a short, evidence-based briefing on influencer selection criteria for senior management.
Present the case for investment in influencer selection criteria in terms that a finance function will accept.
Build the reporting on influencer selection criteria that supports a spending decision.
Set the attribution model for influencer selection criteria and understand its limits.
Who Should Attend
Staff seconded into improvement work on influencer selection criteria.
Agency and consultancy staff supporting clients on influencer selection criteria.
Product managers whose proposition depends on influencer selection criteria.
Retail and channel managers executing influencer selection criteria in the field.
Team leaders and supervisors who put influencer selection criteria into practice day to day.
Digital marketing specialists executing influencer selection criteria.
Course Modules
Influencer selection criteria: retention, loyalty and lifetime value
2 sessions · 8 pointsSession 1What has to be agreed before work on influencer selection criteria starts
- Identify the data already collected that bears on influencer selection criteria.
- Describe the buyer for influencer selection criteria specifically enough to name who is excluded.
- Build the content that answers the buyer's real question about influencer selection criteria.
- Choose the next segment for influencer selection criteria and state why it is next.
Session 2The claim about influencer selection criteria competitors cannot copy
- Map the decision journey for influencer selection criteria and mark where the choice is actually made.
- Anticipate the objections influencer selection criteria will raise and prepare the answers.
- Draft the minimum viable go-to-market plan for influencer selection criteria.
- Map the handovers in influencer selection criteria between functions and secure them.
Influencer selection criteria: measurement, attribution and honest reporting
2 sessions · 8 pointsSession 1Choosing channels for influencer selection criteria on evidence
- Estimate the resource influencer selection criteria requires to run as designed.
- Structure pricing for influencer selection criteria against perceived value.
- Define the trigger that would require influencer selection criteria to be redesigned.
- Build the report on influencer selection criteria that answers whether to spend more or less.
Session 2Qualifying out of influencer selection criteria early and without guilt
- Measure lifetime value from influencer selection criteria, not just first purchase.
- Design the retention action triggered when a customer of influencer selection criteria goes quiet.
- Verify six months later that changes to influencer selection criteria have held.
- Establish what evidence demonstrates influencer selection criteria is under control.
Influencer selection criteria: qualification and pipeline discipline
2 sessions · 8 pointsSession 1The hard cases in influencer selection criteria and how to reason about them
- Prepare the response for the most likely failure in influencer selection criteria.
- Collect evidence on the present handling of influencer selection criteria before proposing changes.
- Document the sales process for influencer selection criteria so a new joiner can follow it.
- Reduce the variation in how influencer selection criteria is carried out between teams.
Session 2Where influencer selection criteria typically breaks, and why
- Check that influencer selection criteria still works when volumes rise unexpectedly.
- Write the positioning claim for influencer selection criteria and test whether a competitor could say it too.
- Define the handover point between marketing and sales in influencer selection criteria.
- Agree the attribution model for influencer selection criteria and state its known limits.
Influencer selection criteria: channels, content and creative
2 sessions · 8 pointsSession 1The handover between marketing and sales in influencer selection criteria
- Build the competence framework that supports influencer selection criteria.
- Set the discount authority for influencer selection criteria and require justification.
- Close out actions on influencer selection criteria rather than leaving them open indefinitely.
- Set out the decisions in influencer selection criteria that require sign-off and by whom.
Session 2Testing the message on influencer selection criteria before spending
- Name a single owner for each element of influencer selection criteria.
- Compare cost of acquisition against value in influencer selection criteria.
- Define qualification criteria that disqualify quickly in influencer selection criteria.
- Test creative for influencer selection criteria at small scale before full commitment.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.