Build the internal capability for community responsibility programmes rather than depending on external support indefinitely.
Designing Community Responsibility Programmes and Measuring Their Media Impact
Learn to design, measure and defend your organisation's approach to community responsibility programmes.
📍 Istanbul🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Silence during a crisis involving community responsibility programmes is itself a statement. The first version of a story about this part of communications and media practice tends to become the reference version. Across sectors, teams that rehearse the practice within communications and media practice outperform teams that only plan it. Content is organised around the decisions practitioners actually face in community responsibility programmes, not around theory headings. The content is relevant to those who own this part of communications and media practice and to those who are held accountable for its results. Teams frequently over-invest in documenting this area of communications and media practice and under-invest in testing it. Work is grounded in real cases drawn from community responsibility programmes, which each participant adapts to conditions in their own organisation. The outcome is a practitioner who can hold a position on this part of communications and media practice and revise it on evidence. The closing exercise tests whether the participant's plan for this strand of communications and media practice survives a hostile question.
Expected Learning Outcomes
Build the archive and record of communication on community responsibility programmes.
Adapt recognised practice on community responsibility programmes to local constraints without hollowing it out.
Sequence internal and external communication about community responsibility programmes correctly.
Plan the recovery arc after a reputational event involving community responsibility programmes.
Set the minimum documentation for community responsibility programmes that is genuinely necessary, and stop there.
Monitor sentiment and coverage relating to community responsibility programmes in useful time.
Who Should Attend
Journalists and editors working on stories involving community responsibility programmes.
Community relations staff engaging stakeholders about community responsibility programmes.
Marketing staff coordinating with communications on community responsibility programmes.
Consultants and advisers supporting clients on community responsibility programmes.
Digital and social media managers handling community responsibility programmes online.
Staff seconded into improvement work on community responsibility programmes.
Course Modules
Community responsibility programmes: monitoring, sentiment and early warning
2 sessions · 8 pointsSession 1Rebuilding trust after community responsibility programmes
- Compare the cost of community responsibility programmes with the cost of its absence.
- Write the three key messages on community responsibility programmes and test them against hard questions.
- Check that community responsibility programmes still works when volumes rise unexpectedly.
- Set out how exceptions to community responsibility programmes are requested and approved.
Session 2Monitoring community responsibility programmes in time to act
- Define acceptance criteria for community responsibility programmes in advance.
- Localise messaging on community responsibility programmes without fragmenting it.
- Plan the recovery sequence after a reputational event involving community responsibility programmes.
- Verify six months later that changes to community responsibility programmes have held.
Community responsibility programmes: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Building lasting competence in community responsibility programmes
- Build the internal briefing that explains community responsibility programmes to those affected.
- Sequence internal notification about community responsibility programmes ahead of external release.
- Identify the journalists who actually cover community responsibility programmes and what they need.
- Prepare the acknowledgement for community responsibility programmes that does not evade responsibility.
Session 2Writing on community responsibility programmes so a journalist can publish it
- Set the response time target for enquiries about community responsibility programmes.
- Define the trigger that would require community responsibility programmes to be redesigned.
- Agree who signs off statements on community responsibility programmes outside working hours.
- Set out the decisions in community responsibility programmes that require sign-off and by whom.
Community responsibility programmes: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Answering the hostile question about community responsibility programmes
- Set escalation thresholds for community responsibility programmes that work out of hours.
- Establish what evidence demonstrates community responsibility programmes is under control.
- Check communication on community responsibility programmes against legal and regulatory constraint.
- Name a single owner for each element of community responsibility programmes.
Session 2Correcting a false story about community responsibility programmes without amplifying it
- Plan the sequence in which improvements to community responsibility programmes will be introduced.
- Review whether coverage of community responsibility programmes changed anything that matters.
- Review whether community responsibility programmes is aligned with the objectives of the communications function.
- Estimate the resource community responsibility programmes requires to run as designed.
Community responsibility programmes: internal audiences and sequencing
2 sessions · 8 pointsSession 1Testing community responsibility programmes before relying on it
- Prepare the holding statement for community responsibility programmes in advance.
- Prepare the summary of community responsibility programmes that senior management will read.
- Build a stakeholder map for community responsibility programmes and the message each needs.
- Rehearse the hostile interview on community responsibility programmes with a real challenger.
Session 2Making community responsibility programmes work when resources are constrained
- Prepare the response for the most likely failure in community responsibility programmes.
- Configure monitoring that flags coverage of community responsibility programmes within the hour.
- Name the crisis roles for community responsibility programmes and confirm authority to speak.
- Decide in advance when to correct misinformation about community responsibility programmes and when not to.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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