Prepare spokespeople to handle hostile questioning on volunteer and supporter communication.
Designing Communication Strategies with Volunteers and Supporters
Move volunteer and supporter communication from general awareness to a repeatable, reviewable practice.
📍 Cairo🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when volunteer and supporter communication is mishandled. Journalists covering supporter communication are working to a deadline you do not control. The material serves both public bodies and commercial organisations dealing with the communications and media practice discipline. The professional literature on volunteer and supporter communication converges on a small set of controls that reliably work. Participants develop a defensible line of reasoning for the choices they make about this part of communications and media practice. The course gives participants a defensible structure for supporter communication and the judgement to adapt it. What blocks progress on volunteer and supporter communication is usually unclear ownership rather than unclear intent. The method assumes participants will be challenged on their handling of supporter communication and prepares them for it. Work concludes with a self-assessment of the communications and media practice capability that participants can repeat annually.
Expected Learning Outcomes
Establish what evidence would demonstrate that supporter communication is under control.
Correct misinformation about volunteer and supporter communication without amplifying it.
Identify the failure points in supporter communication most likely to cause loss, and control them first.
Build the archive and record of communication on volunteer and supporter communication.
Monitor sentiment and coverage relating to supporter communication in useful time.
Assign clear ownership for each element of volunteer and supporter communication across the functions involved.
Who Should Attend
Agency and consultancy advisers supporting clients on volunteer and supporter communication.
Government relations and public affairs officers covering supporter communication.
Risk managers assessing the exposure created by volunteer and supporter communication.
Marketing staff coordinating with communications on supporter communication.
Journalists and editors working on stories involving volunteer and supporter communication.
Analysts producing the data on which decisions about supporter communication rest.
Course Modules
Volunteer and supporter communication: media relations and the working journalist
2 sessions · 8 pointsSession 1Who decides what during a crisis involving volunteer and supporter communication
- Collect evidence on the present handling of volunteer and supporter communication before proposing changes.
- Set the response time target for enquiries about supporter communication.
- Set out the decisions in volunteer and supporter communication that require sign-off and by whom.
- Compare the cost of supporter communication with the cost of its absence.
Session 2Monitoring supporter communication in time to act
- Review whether coverage of volunteer and supporter communication changed anything that matters.
- Plan the recovery sequence after a reputational event involving supporter communication.
- Prepare the response for the most likely failure in volunteer and supporter communication.
- Remove steps in supporter communication that add effort without adding assurance.
Supporter communication: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Moving supporter communication from approval to execution
- Sequence internal notification about volunteer and supporter communication ahead of external release.
- Rehearse the hostile interview on supporter communication with a real challenger.
- Arrange the handover of volunteer and supporter communication so capability survives staff changes.
- Name the crisis roles for supporter communication and confirm authority to speak.
Session 2Measuring communication on supporter communication beyond clippings
- Build a stakeholder map for volunteer and supporter communication and the message each needs.
- Check communication on supporter communication against legal and regulatory constraint.
- Verify six months later that changes to volunteer and supporter communication have held.
- Establish who is informed, consulted and accountable in supporter communication.
Supporter communication: internal audiences and sequencing
2 sessions · 8 pointsSession 1The cost of supporter communication and how to present it
- Close out actions on volunteer and supporter communication rather than leaving them open indefinitely.
- Assign responsibility for keeping documentation of supporter communication current.
- Set the review interval for volunteer and supporter communication and who attends.
- Agree who signs off statements on supporter communication outside working hours.
Session 2Writing on volunteer and supporter communication so a journalist can publish it
- Confirm that reporting on volunteer and supporter communication reaches the people who can act.
- Prepare the acknowledgement for supporter communication that does not evade responsibility.
- Archive every statement issued on volunteer and supporter communication with date and approver.
- Define the trigger that would require supporter communication to be redesigned.
Supporter communication: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Telling staff about supporter communication before the press does
- Prepare the holding statement for volunteer and supporter communication in advance.
- Plan the sequence in which improvements to supporter communication will be introduced.
- Identify the data already collected that bears on volunteer and supporter communication.
- Write the three key messages on supporter communication and test them against hard questions.
Session 2Making supporter communication work when resources are constrained
- Establish what evidence demonstrates volunteer and supporter communication is under control.
- Define what success in communicating supporter communication looks like, numerically.
- Localise messaging on volunteer and supporter communication without fragmenting it.
- Identify the journalists who actually cover supporter communication and what they need.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.