Align communication on international media communication with legal and regulatory constraints.
Designing Communication Strategies with International Media Outlets
A senior-level treatment of international media communication, focused on what changes outcomes.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about international media communication tends to become the reference version. Reputation built over years is re-assessed publicly within hours when the practice within communications and media practice is mishandled. Comparative studies of the wider communications and media practice agenda across sectors find the same handful of failure points recurring. The content is relevant to those who own international media communication and to those who are held accountable for its results. Exercises escalate in difficulty, ending with the ambiguous situations that make the communications and media practice capability hard in practice. What blocks progress on this aspect of communications and media practice is usually unclear ownership rather than unclear intent. They acquire practical criteria for judging when international media communication is working and when it is only appearing to. The programme takes participants through this strand of communications and media practice end to end, from framing the problem to closing it out. Participants finish with a short, specific brief on this part of communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
Design the digital and social response protocol for international media communication.
Coordinate messaging on international media communication across markets and languages.
Diagnose whether a problem in international media communication is one of design, resourcing or discipline.
Test the organisation's response to international media communication under conditions that are less than ideal.
Manage communication with regulators and officials about international media communication.
Apply a repeatable review cycle to international media communication and act on what it produces.
Who Should Attend
Digital and social media managers handling international media communication online.
Marketing staff coordinating with communications on international media communication.
Public sector officials applying international media communication within a regulated framework.
Agency and consultancy advisers supporting clients on international media communication.
Specialists advising senior management on international media communication.
Content producers creating material about international media communication.
Course Modules
International media communication: internal audiences and sequencing
2 sessions · 8 pointsSession 1Building media relationships on international media communication before you need them
- Set the response time target for enquiries about international media communication.
- Identify where judgement in international media communication is legitimate and where it is not.
- Establish who is informed, consulted and accountable in international media communication.
- Agree what will be standardised in international media communication and what will not.
Session 2Reading the current state of international media communication honestly
- Check that records of international media communication answer the questions likely to be asked.
- Confirm that reporting on international media communication reaches the people who can act.
- Identify the journalists who actually cover international media communication and what they need.
- Check communication on international media communication against legal and regulatory constraint.
International media communication: materials a journalist can actually use
2 sessions · 8 pointsSession 1Monitoring international media communication in time to act
- Arrange the handover of international media communication so capability survives staff changes.
- Build the competence framework that supports international media communication.
- Record the rationale for each significant choice made about international media communication.
- Prepare the summary of international media communication that senior management will read.
Session 2Comparing international media communication with recognised practice
- Prepare the holding statement for international media communication in advance.
- Build a stakeholder map for international media communication and the message each needs.
- Name the crisis roles for international media communication and confirm authority to speak.
- Rehearse the hostile interview on international media communication with a real challenger.
International media communication: spokesperson skill under hostile questioning
2 sessions · 8 pointsSession 1Where international media communication typically breaks, and why
- Verify six months later that changes to international media communication have held.
- Prepare the acknowledgement for international media communication that does not evade responsibility.
- Define acceptance criteria for international media communication in advance.
- Archive every statement issued on international media communication with date and approver.
Session 2The three messages on international media communication you will not move from
- Agree who signs off statements on international media communication outside working hours.
- Benchmark the organisation's international media communication against comparable operations.
- Plan the sequence in which improvements to international media communication will be introduced.
- Compare the cost of international media communication with the cost of its absence.
International media communication: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Writing on international media communication so a journalist can publish it
- Configure monitoring that flags coverage of international media communication within the hour.
- Assign responsibility for keeping documentation of international media communication current.
- Draft materials on international media communication that need no rewriting to be published.
- Distinguish symptoms from causes when international media communication underperforms.
Session 2Coordinating international media communication across markets and languages
- Decide in advance when to correct misinformation about international media communication and when not to.
- Sequence internal notification about international media communication ahead of external release.
- Localise messaging on international media communication without fragmenting it.
- Write the three key messages on international media communication and test them against hard questions.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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