Apply a repeatable review cycle to health crisis communication and act on what it produces.
Designing Communication Strategies During Public Health Crises
Practical training in health crisis communication, grounded in real cases and applied to your own operation.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Reputation built over years is re-assessed publicly within hours when health crisis communication is mishandled. Internal audiences learn about this strand of communications and media practice from the news unless you reach them first. It treats this area of communications and media practice as an operating discipline and equips participants to run it as one. It is pitched for practitioners with responsibility for health crisis communication, not for observers of it. Across sectors, teams that rehearse the communications and media practice discipline outperform teams that only plan it. Participants gain a clear basis for measuring what the communications and media practice capability has actually achieved. The difficulty is not agreeing that health crisis communication matters — it is deciding what to stop doing to make room for it. Sessions alternate between guided analysis of the wider communications and media practice agenda and supervised application. The closing exercise tests whether the participant's plan for this strand of communications and media practice survives a hostile question.
Expected Learning Outcomes
Correct misinformation about health crisis communication without amplifying it.
Plan the recovery arc after a reputational event involving health crisis communication.
Verify that improvements to health crisis communication have held six months after they were introduced.
Anticipate the objections that health crisis communication will attract internally and answer them in advance.
Build the archive and record of communication on health crisis communication.
Manage communication with regulators and officials about health crisis communication.
Who Should Attend
Public relations and communications managers responsible for health crisis communication.
Operations staff who encounter the consequences of health crisis communication directly.
Spokespeople and executives who speak publicly about health crisis communication.
Community relations staff engaging stakeholders about health crisis communication.
Staff seconded into improvement work on health crisis communication.
Agency and consultancy advisers supporting clients on health crisis communication.
Course Modules
Health crisis communication: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Building the method for health crisis communication step by step
- Confirm that those complying with health crisis communication understand why it exists.
- Prepare the acknowledgement for health crisis communication that does not evade responsibility.
- Draft materials on health crisis communication that need no rewriting to be published.
- Set out how exceptions to health crisis communication are requested and approved.
Session 2Coordinating health crisis communication across markets and languages
- Review whether coverage of health crisis communication changed anything that matters.
- Write down the assumptions underpinning the approach to health crisis communication.
- Check that health crisis communication still works when volumes rise unexpectedly.
- Agree who signs off statements on health crisis communication outside working hours.
Health crisis communication: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Building media relationships on health crisis communication before you need them
- Name a single owner for each element of health crisis communication.
- Confirm that contractual obligations around health crisis communication are understood.
- Name the crisis roles for health crisis communication and confirm authority to speak.
- Decide in advance when to correct misinformation about health crisis communication and when not to.
Session 2Comparing health crisis communication with recognised practice
- Rehearse the briefing on health crisis communication that would follow an incident.
- Establish the boundary of health crisis communication and record what sits outside it.
- Debrief after each significant episode involving health crisis communication.
- Anticipate the objections health crisis communication will raise and prepare the answers.
Health crisis communication: internal audiences and sequencing
2 sessions · 8 pointsSession 1Rebuilding trust after health crisis communication
- Identify the journalists who actually cover health crisis communication and what they need.
- Reduce the variation in how health crisis communication is carried out between teams.
- Prepare the summary of health crisis communication that senior management will read.
- Remove steps in health crisis communication that add effort without adding assurance.
Session 2Correcting a false story about health crisis communication without amplifying it
- Identify single points of dependency in health crisis communication and reduce them.
- Set the response time target for enquiries about health crisis communication.
- Build the internal briefing that explains health crisis communication to those affected.
- Plan the recovery sequence after a reputational event involving health crisis communication.
Health crisis communication: message architecture and discipline
2 sessions · 8 pointsSession 1The cost of health crisis communication and how to present it
- Sequence internal notification about health crisis communication ahead of external release.
- Review whether health crisis communication is aligned with the objectives of the communications function.
- Configure monitoring that flags coverage of health crisis communication within the hour.
- Archive every statement issued on health crisis communication with date and approver.
Session 2Who decides what during a crisis involving health crisis communication
- Identify the data already collected that bears on health crisis communication.
- Build a stakeholder map for health crisis communication and the message each needs.
- Localise messaging on health crisis communication without fragmenting it.
- Rehearse the hostile interview on health crisis communication with a real challenger.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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