Protect the personal reputation of leaders associated with legislative communication.
Designing Communication Strategies About Legislation Affecting the Sector
Practical training in legislative communication, grounded in real cases and applied to your own operation.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in legislative communication is spent quickly and rebuilt slowly. Reputation built over years is re-assessed publicly within hours when this aspect of communications and media practice is mishandled. Applied research in communications and media practice consistently shows that early structure around the wider communications and media practice agenda reduces downstream rework. Discussion is anchored to worked examples of legislative communication rather than to abstract argument. The level assumes working familiarity with the communications function but no prior formal training in the practice within communications and media practice. The version of this part of communications and media practice described in the manual and the version practised on the floor tend to diverge over time. Participants develop a defensible line of reasoning for the choices they make about legislative communication. It establishes a shared vocabulary for the communications and media practice capability so that teams can disagree productively about it. Participants finish with a short, specific brief on this part of communications and media practice ready to put in front of a decision maker.
Expected Learning Outcomes
Coordinate messaging on legislative communication across markets and languages.
Handle the trade-offs in legislative communication between speed, cost and assurance explicitly rather than implicitly.
Compare the organisation's handling of legislative communication with recognised practice, and close the material gaps.
Assess the current state of legislative communication against a structured set of criteria rather than impressions.
Build the archive and record of communication on legislative communication.
Build relationships with media covering legislative communication before you need them.
Who Should Attend
Internal communications staff explaining legislative communication to employees.
Agency and consultancy advisers supporting clients on legislative communication.
Procurement and contracting staff whose agreements set obligations around legislative communication.
Consultants and advisers supporting clients on legislative communication.
Content producers creating material about legislative communication.
Government relations and public affairs officers covering legislative communication.
Course Modules
Legislative communication: media relations and the working journalist
2 sessions · 8 pointsSession 1Reading the current state of legislative communication honestly
- Identify the data already collected that bears on legislative communication.
- Benchmark the organisation's legislative communication against comparable operations.
- Review whether coverage of legislative communication changed anything that matters.
- Arrange the handover of legislative communication so capability survives staff changes.
Session 2Apologising for legislative communication credibly
- Configure monitoring that flags coverage of legislative communication within the hour.
- Prepare the acknowledgement for legislative communication that does not evade responsibility.
- Establish the boundary of legislative communication and record what sits outside it.
- Rehearse the hostile interview on legislative communication with a real challenger.
Legislative communication: materials a journalist can actually use
2 sessions · 8 pointsSession 1Escalation and decision rights in legislative communication
- Map the handovers in legislative communication between functions and secure them.
- Set the response time target for enquiries about legislative communication.
- Prepare the holding statement for legislative communication in advance.
- Build the competence framework that supports legislative communication.
Session 2Correcting a false story about legislative communication without amplifying it
- Test the procedure for legislative communication against a realistic scenario.
- Confirm that reporting on legislative communication reaches the people who can act.
- Decide in advance when to correct misinformation about legislative communication and when not to.
- Define acceptance criteria for legislative communication in advance.
Legislative communication: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1The three messages on legislative communication you will not move from
- Verify six months later that changes to legislative communication have held.
- Review whether legislative communication is aligned with the objectives of the communications function.
- Record the rationale for each significant choice made about legislative communication.
- Archive every statement issued on legislative communication with date and approver.
Session 2Measuring communication on legislative communication beyond clippings
- Localise messaging on legislative communication without fragmenting it.
- Debrief after each significant episode involving legislative communication.
- Define the trigger that would require legislative communication to be redesigned.
- Sequence internal notification about legislative communication ahead of external release.
Legislative communication: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Telling staff about legislative communication before the press does
- Agree the smallest change to legislative communication that would be visibly useful.
- Agree who signs off statements on legislative communication outside working hours.
- Draft materials on legislative communication that need no rewriting to be published.
- Set the review interval for legislative communication and who attends.
Session 2Building the method for legislative communication step by step
- Plan the recovery sequence after a reputational event involving legislative communication.
- Check that records of legislative communication answer the questions likely to be asked.
- Check communication on legislative communication against legal and regulatory constraint.
- Identify the journalists who actually cover legislative communication and what they need.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.