Designing Communication Protocols During Major Corporate Crises

Course Overview

Reputation built over years is re-assessed publicly within hours when corporate crisis communication protocols is mishandled. Silence during a crisis involving communication protocols is itself a statement. The professional literature on this aspect of communications and media practice converges on a small set of controls that reliably work. It concentrates on the parts of corporate crisis communication protocols that determine outcomes and treats the rest proportionately. The material serves both public bodies and commercial organisations dealing with the wider communications and media practice agenda. What blocks progress on communication protocols is usually unclear ownership rather than unclear intent. Work is grounded in real cases drawn from corporate crisis communication protocols, which each participant adapts to conditions in their own organisation. The course leaves participants able to diagnose weaknesses in communication protocols before they become incidents. The final session converts the week's work on the communications and media practice discipline into commitments with owners and dates.