Set the minimum documentation for brand extension strategy that is genuinely necessary, and stop there.
Designing Brand Extension Strategies for New Products
Practical training in brand extension strategy, grounded in real cases and applied to your own operation.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Attribution in brand extension strategy is imperfect; that is not a reason to stop measuring it. Discounting solves a problem in the wider marketing and commercial practice agenda today and creates a larger one next quarter. Comparative studies of the marketing and commercial practice capability across sectors find the same handful of failure points recurring. Each session closes with a decision the participant must justify about brand extension strategy in their own setting. Buying a tool rarely fixes this part of marketing and commercial practice; the underlying capability has to be built internally first. It treats the wider marketing and commercial practice agenda as an operating discipline and equips participants to run it as one. It is pitched for practitioners with responsibility for brand extension strategy, not for observers of it. The outcome is a practitioner who can hold a position on this strand of marketing and commercial practice and revise it on evidence. It closes by agreeing the smallest change to the marketing and commercial practice capability that would make a visible difference.
Expected Learning Outcomes
Design a practical operating method for brand extension strategy that fits the organisation's size and maturity.
Define the audience for brand extension strategy precisely enough to exclude people.
Build the reporting on brand extension strategy that supports a spending decision.
Plan the handover of brand extension strategy so that capability is not lost when key staff move on.
Structure pricing for brand extension strategy to reflect value rather than cost.
Design the customer journey for brand extension strategy across the touchpoints that actually influence the decision.
Who Should Attend
Planning staff whose forecasts and budgets are affected by brand extension strategy.
Commercial analysts measuring performance of brand extension strategy.
Internal auditors reviewing how brand extension strategy is designed and operated.
Brand and communications specialists shaping brand extension strategy.
Sales managers leading teams that deliver brand extension strategy.
Business development managers pursuing opportunities in brand extension strategy.
Course Modules
Brand extension strategy: qualification and pipeline discipline
2 sessions · 8 pointsSession 1Pricing brand extension strategy on value rather than cost
- Arrange the handover of brand extension strategy so capability survives staff changes.
- Establish what evidence demonstrates brand extension strategy is under control.
- Define the handover point between marketing and sales in brand extension strategy.
- Build the content that answers the buyer's real question about brand extension strategy.
Session 2Testing brand extension strategy before relying on it
- Benchmark the organisation's brand extension strategy against comparable operations.
- Map the decision journey for brand extension strategy and mark where the choice is actually made.
- Define acceptance criteria for brand extension strategy in advance.
- Test the procedure for brand extension strategy against a realistic scenario.
Brand extension strategy: channels, content and creative
2 sessions · 8 pointsSession 1Keeping customers acquired through brand extension strategy
- Select channels for brand extension strategy based on evidence, then cut the rest.
- Reduce the variation in how brand extension strategy is carried out between teams.
- Review whether short-term tactics on brand extension strategy are damaging the brand.
- Write the positioning claim for brand extension strategy and test whether a competitor could say it too.
Session 2Where the buyer actually decides on brand extension strategy
- Write down the assumptions underpinning the approach to brand extension strategy.
- Rank the weaknesses in brand extension strategy by consequence rather than by ease of fixing.
- Review whether brand extension strategy is aligned with the objectives of the commercial team.
- Rehearse the briefing on brand extension strategy that would follow an incident.
Brand extension strategy: positioning and the honest claim
2 sessions · 8 pointsSession 1Handling the objection to brand extension strategy that ends most conversations
- Build the internal briefing that explains brand extension strategy to those affected.
- Choose the next segment for brand extension strategy and state why it is next.
- Structure pricing for brand extension strategy against perceived value.
- Distinguish symptoms from causes when brand extension strategy underperforms.
Session 2Comparing brand extension strategy with recognised practice
- Set the discount authority for brand extension strategy and require justification.
- Set the review interval for brand extension strategy and who attends.
- Agree the attribution model for brand extension strategy and state its known limits.
- Establish the boundary of brand extension strategy and record what sits outside it.
Brand extension strategy: the customer journey and decision points
2 sessions · 8 pointsSession 1Testing the message on brand extension strategy before spending
- Build the report on brand extension strategy that answers whether to spend more or less.
- Describe the buyer for brand extension strategy specifically enough to name who is excluded.
- Set objectives for brand extension strategy in revenue terms with a timeframe.
- Test creative for brand extension strategy at small scale before full commitment.
Session 2The paperwork for brand extension strategy that is actually needed
- Measure lifetime value from brand extension strategy, not just first purchase.
- Prepare the summary of brand extension strategy that senior management will read.
- Confirm that reporting on brand extension strategy reaches the people who can act.
- Document the sales process for brand extension strategy so a new joiner can follow it.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.