Sequence internal and external communication about annual public relations planning correctly.
Designing Annual Public Relations Plans Linked to Objectives
A senior-level treatment of annual public relations planning, focused on what changes outcomes.
📍 Tunis🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
The first version of a story about annual public relations planning tends to become the reference version. Reputation built over years is re-assessed publicly within hours when relations planning is mishandled. Each session closes with a decision the participant must justify about the wider communications and media practice agenda in their own setting. It is appropriate for those preparing to take on wider responsibility for annual public relations planning. Plans for this area of communications and media practice often fail at the handover point between functions. Participants finish able to explain relations planning to a non-specialist audience without losing precision. The course covers annual public relations planning at the level of detail needed to act, and stops there. Post-incident reviews keep identifying weaknesses in relations planning that were visible long before the incident. Participants leave with a plan for the practice within communications and media practice sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Design a training and briefing approach that sustains competence in relations planning.
Assign clear ownership for each element of annual public relations planning across the functions involved.
Coordinate messaging on relations planning across markets and languages.
Build relationships with media covering annual public relations planning before you need them.
Protect the personal reputation of leaders associated with relations planning.
Reduce avoidable variation in how annual public relations planning is carried out across teams.
Who Should Attend
Investor relations officers communicating annual public relations planning to markets.
Government relations and public affairs officers covering relations planning.
Officers preparing reports on annual public relations planning for boards or oversight committees.
Experienced practitioners formalising an approach to relations planning that has grown up informally.
Internal communications staff explaining annual public relations planning to employees.
Spokespeople and executives who speak publicly about relations planning.
Course Modules
Annual public relations planning: materials a journalist can actually use
2 sessions · 8 pointsSession 1Comparing annual public relations planning with recognised practice
- Draft materials on annual public relations planning that need no rewriting to be published.
- Plan the sequence in which improvements to relations planning will be introduced.
- Set the response time target for enquiries about annual public relations planning.
- Check communication on relations planning against legal and regulatory constraint.
Session 2Who answers for relations planning, and to whom
- Review whether coverage of annual public relations planning changed anything that matters.
- Write the three key messages on relations planning and test them against hard questions.
- Prepare the summary of annual public relations planning that senior management will read.
- Anticipate the objections relations planning will raise and prepare the answers.
Relations planning: media relations and the working journalist
2 sessions · 8 pointsSession 1Answering the hostile question about relations planning
- Archive every statement issued on annual public relations planning with date and approver.
- Name the crisis roles for relations planning and confirm authority to speak.
- Debrief after each significant episode involving annual public relations planning.
- Define what success in communicating relations planning looks like, numerically.
Session 2Who decides what during a crisis involving relations planning
- Sequence internal notification about annual public relations planning ahead of external release.
- Map the handovers in relations planning between functions and secure them.
- Compare the cost of annual public relations planning with the cost of its absence.
- Draft the minimum viable communications plan for relations planning.
Relations planning: message architecture and discipline
2 sessions · 8 pointsSession 1Where relations planning typically breaks, and why
- Record what was learned when annual public relations planning did not go as planned.
- Write down the assumptions underpinning the approach to relations planning.
- Define acceptance criteria for annual public relations planning in advance.
- Rehearse the briefing on relations planning that would follow an incident.
Session 2Rebuilding trust after annual public relations planning
- Distinguish symptoms from causes when annual public relations planning underperforms.
- Localise messaging on relations planning without fragmenting it.
- Agree who signs off statements on annual public relations planning outside working hours.
- Close out actions on relations planning rather than leaving them open indefinitely.
Relations planning: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Writing on relations planning so a journalist can publish it
- Identify the journalists who actually cover annual public relations planning and what they need.
- Agree the smallest change to relations planning that would be visibly useful.
- Set out how exceptions to annual public relations planning are requested and approved.
- Decide in advance when to correct misinformation about relations planning and when not to.
Session 2Apologising for relations planning credibly
- Verify six months later that changes to annual public relations planning have held.
- Prepare the holding statement for relations planning in advance.
- Configure monitoring that flags coverage of annual public relations planning within the hour.
- Identify single points of dependency in relations planning and reduce them.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.