Anticipate the objections that unified corporate communication will attract internally and answer them in advance.
Building Unified Corporate Communication Strategies Across Channels
A senior-level treatment of unified corporate communication, focused on what changes outcomes.
📍 Abu Dhabi🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Internal audiences learn about unified corporate communication from the news unless you reach them first. The first version of a story about this area of communications and media practice tends to become the reference version. The programme suits teams tackling this strand of communications and media practice together as readily as individuals attending alone. Practitioner evidence points the same way: unified corporate communication improves fastest where responsibility for it is named and owned. What blocks progress on the communications and media practice discipline is usually unclear ownership rather than unclear intent. Participants gain a clear basis for measuring what this strand of communications and media practice has actually achieved. It concentrates on the parts of unified corporate communication that determine outcomes and treats the rest proportionately. Discussion is anchored to worked examples of the communications and media practice capability rather than to abstract argument. Participants leave with a plan for the practice within communications and media practice sized to what their organisation can realistically absorb.
Expected Learning Outcomes
Set acceptance criteria for unified corporate communication before work begins rather than after.
Integrate unified corporate communication into existing management routines rather than running it separately.
Design the crisis response plan for unified corporate communication with named roles and pre-agreed authority.
Align communication on unified corporate communication with legal and regulatory constraints.
Build community and stakeholder engagement around unified corporate communication.
Prepare the apology or acknowledgement for unified corporate communication that is credible.
Who Should Attend
Content producers creating material about unified corporate communication.
Marketing staff coordinating with communications on unified corporate communication.
Spokespeople and executives who speak publicly about unified corporate communication.
Community relations staff engaging stakeholders about unified corporate communication.
Specialists advising senior management on unified corporate communication.
Business partners who must understand unified corporate communication well enough to challenge it.
Course Modules
Unified corporate communication: measurement beyond coverage volume
2 sessions · 8 pointsSession 1Correcting a false story about unified corporate communication without amplifying it
- Establish who is informed, consulted and accountable in unified corporate communication.
- Rehearse the hostile interview on unified corporate communication with a real challenger.
- Set the review interval for unified corporate communication and who attends.
- Check that unified corporate communication still works when volumes rise unexpectedly.
Session 2Apologising for unified corporate communication credibly
- Configure monitoring that flags coverage of unified corporate communication within the hour.
- Localise messaging on unified corporate communication without fragmenting it.
- Archive every statement issued on unified corporate communication with date and approver.
- Build a stakeholder map for unified corporate communication and the message each needs.
Unified corporate communication: materials a journalist can actually use
2 sessions · 8 pointsSession 1Keeping unified corporate communication alive after the initial push
- Benchmark the organisation's unified corporate communication against comparable operations.
- Plan the recovery sequence after a reputational event involving unified corporate communication.
- Identify the data already collected that bears on unified corporate communication.
- Establish the boundary of unified corporate communication and record what sits outside it.
Session 2Telling staff about unified corporate communication before the press does
- Check communication on unified corporate communication against legal and regulatory constraint.
- Check that records of unified corporate communication answer the questions likely to be asked.
- Record the rationale for each significant choice made about unified corporate communication.
- Set the response time target for enquiries about unified corporate communication.
Unified corporate communication: internal audiences and sequencing
2 sessions · 8 pointsSession 1Measuring communication on unified corporate communication beyond clippings
- Anticipate the objections unified corporate communication will raise and prepare the answers.
- Write down the assumptions underpinning the approach to unified corporate communication.
- Decide in advance when to correct misinformation about unified corporate communication and when not to.
- Build the internal briefing that explains unified corporate communication to those affected.
Session 2Building the method for unified corporate communication step by step
- Identify the journalists who actually cover unified corporate communication and what they need.
- Draft materials on unified corporate communication that need no rewriting to be published.
- Rehearse the briefing on unified corporate communication that would follow an incident.
- Review whether coverage of unified corporate communication changed anything that matters.
Unified corporate communication: misinformation, correction and restraint
2 sessions · 8 pointsSession 1Monitoring unified corporate communication in time to act
- Prepare the response for the most likely failure in unified corporate communication.
- Reduce the variation in how unified corporate communication is carried out between teams.
- Define what success in communicating unified corporate communication looks like, numerically.
- Set out how exceptions to unified corporate communication are requested and approved.
Session 2Escalation and decision rights in unified corporate communication
- Draft the minimum viable communications plan for unified corporate communication.
- Name the crisis roles for unified corporate communication and confirm authority to speak.
- Sequence internal notification about unified corporate communication ahead of external release.
- Agree who signs off statements on unified corporate communication outside working hours.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
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