Assess the current state of employee brand ambassadors against a structured set of criteria rather than impressions.
Building Strategies to Turn Employees into Brand Ambassadors
An applied course in employee brand ambassadors built around the decisions practitioners actually face.
📍 Tripoli🗓️ 5 training days📚 4 modules🎓 Accredited certificate
5intensive training days
4scientific modules
8training sessions
32detailed points
Course Overview
Credibility in employee brand ambassadors is spent quickly and rebuilt slowly. The first version of a story about the communications and media practice capability tends to become the reference version. The professional literature on the communications and media practice discipline converges on a small set of controls that reliably work. Discussion is anchored to worked examples of employee brand ambassadors rather than to abstract argument. The programme suits teams tackling the communications and media practice capability together as readily as individuals attending alone. The course sets out a working method for the wider communications and media practice agenda that participants can apply the week they return. The outcome is a practitioner who can hold a position on employee brand ambassadors and revise it on evidence. Progress on this part of communications and media practice is usually lost in the gap between approval and execution. It closes by agreeing the smallest change to the communications and media practice capability that would make a visible difference.
Expected Learning Outcomes
Build relationships with media covering employee brand ambassadors before you need them.
Set the minimum documentation for employee brand ambassadors that is genuinely necessary, and stop there.
Monitor sentiment and coverage relating to employee brand ambassadors in useful time.
Build a concise communications plan for employee brand ambassadors that colleagues can follow without further explanation.
Design the crisis response plan for employee brand ambassadors with named roles and pre-agreed authority.
Prepare spokespeople to handle hostile questioning on employee brand ambassadors.
Who Should Attend
Investor relations officers communicating employee brand ambassadors to markets.
Community relations staff engaging stakeholders about employee brand ambassadors.
Business partners who must understand employee brand ambassadors well enough to challenge it.
Agency and consultancy advisers supporting clients on employee brand ambassadors.
Quality staff verifying that employee brand ambassadors performs as designed.
Content producers creating material about employee brand ambassadors.
Course Modules
Employee brand ambassadors: crisis preparation, roles and authority
2 sessions · 8 pointsSession 1Moving employee brand ambassadors from approval to execution
- Prepare the acknowledgement for employee brand ambassadors that does not evade responsibility.
- Agree who signs off statements on employee brand ambassadors outside working hours.
- Build a stakeholder map for employee brand ambassadors and the message each needs.
- Rehearse the hostile interview on employee brand ambassadors with a real challenger.
Session 2The cost of employee brand ambassadors and how to present it
- Decide in advance when to correct misinformation about employee brand ambassadors and when not to.
- Identify the journalists who actually cover employee brand ambassadors and what they need.
- Establish the boundary of employee brand ambassadors and record what sits outside it.
- Establish what evidence demonstrates employee brand ambassadors is under control.
Employee brand ambassadors: materials a journalist can actually use
2 sessions · 8 pointsSession 1Correcting a false story about employee brand ambassadors without amplifying it
- Set the response time target for enquiries about employee brand ambassadors.
- Review whether coverage of employee brand ambassadors changed anything that matters.
- Decide what will be stopped to create capacity for employee brand ambassadors.
- Sequence internal notification about employee brand ambassadors ahead of external release.
Session 2Answering the hostile question about employee brand ambassadors
- Arrange the handover of employee brand ambassadors so capability survives staff changes.
- Anticipate the objections employee brand ambassadors will raise and prepare the answers.
- Localise messaging on employee brand ambassadors without fragmenting it.
- Agree what will be standardised in employee brand ambassadors and what will not.
Employee brand ambassadors: recovery and rebuilding credibility
2 sessions · 8 pointsSession 1Building media relationships on employee brand ambassadors before you need them
- Name a single owner for each element of employee brand ambassadors.
- Close out actions on employee brand ambassadors rather than leaving them open indefinitely.
- Archive every statement issued on employee brand ambassadors with date and approver.
- Assign responsibility for keeping documentation of employee brand ambassadors current.
Session 2Monitoring employee brand ambassadors in time to act
- Draft materials on employee brand ambassadors that need no rewriting to be published.
- Prepare the summary of employee brand ambassadors that senior management will read.
- Debrief after each significant episode involving employee brand ambassadors.
- Estimate the resource employee brand ambassadors requires to run as designed.
Employee brand ambassadors: internal audiences and sequencing
2 sessions · 8 pointsSession 1Escalation and decision rights in employee brand ambassadors
- Define what success in communicating employee brand ambassadors looks like, numerically.
- Verify six months later that changes to employee brand ambassadors have held.
- Map the handovers in employee brand ambassadors between functions and secure them.
- Write the three key messages on employee brand ambassadors and test them against hard questions.
Session 2Telling staff about employee brand ambassadors before the press does
- Collect evidence on the present handling of employee brand ambassadors before proposing changes.
- Check that records of employee brand ambassadors answer the questions likely to be asked.
- Review whether employee brand ambassadors is aligned with the objectives of the communications function.
- Name the crisis roles for employee brand ambassadors and confirm authority to speak.
Choose the package that suits you
Silver Package
At least 3 people
USD1,250
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Gold Package
At least 3 people
USD1,850
- 5-night stay in a 5-star hotel
- Workshop or Program Participation
- Airport Transfers
- Customized Badge
- Expert Mentorship (Private Sessions)
- Supervision & Secretarial Services
- Accredited Certificate of Participation
- Complete Training Kit
- Coffee Break
- Closing Ceremony
Complete your registration
We will contact you within one business day to confirm.